today's features
marketing & sales

cross-sell and upsell to earn more business

person handing a folder to another person

it’s easier and quicker to sell to existing clients than to new ones.

by august aquila
max: maximize productivity, profitability and client retention

while most accountants and consultants struggle with trying to sell their services to the next new client, there are two ways to get new and additional business without moving too far out of your comfort zone.

more by august j. aquila
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

one way is cross-selling and the other is upselling. cross-selling is persuading a client to buy other products or services to complement a purchase. upselling encourages a buyer to purchase a higher-end, more expensive product or service. for example, let’s say you are currently providing estate-planning services to the client, and you get the client to invest in your wealth-management services. or you have a wealthy tax client, and you advise her to use the firm’s estate-planning or retirement-planning services.
read more →

pro member exclusive

focus on working capital

woman with tablet showing man something on laptop

show clients issues and opportunities in the current process.

by domenick j. esposito
8 steps to great

presented below is an example of an effective tool for distinguishing your firm from the rest – the ebitda/working capital improvements memorandum. this tool can be used when your client is owned by a large private equity group or other investment vehicle.

more by domenick j. esposito
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the ebitda/working capital improvements memorandum is designed as a unique byproduct of your attest services. at the conclusion of your attest services, you share preliminary thoughts and observations on how to improve ebitda/working capital with senior management of the portfolio company as well as with an outside investor such as a private equity group.
read more →

featured video

dyo: it’s not a loophole; it’s a missed opportunity | the concierge cpa

charitable gift financing has been irs-validated for decades, yet many still avoid it.

this is a preview. the complete video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
sponsored by 卡塔尔世界杯常规比赛时间 go pro – get more! go pro!  see today’s special offer

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google/youtube, spotify, iheart, deezer, amazon music, audible, player fm, audacy, rss.
get free gits, exclusive access, and more! get more! go pro! 

the concierge cpa
with jackie meyer
for 卡塔尔世界杯常规比赛时间

in this episode of the concierge cpa podcast, host dr. jackie meyer, cpa, puts a spotlight on a charitable tax strategy that sounds suspiciously modern — yet has been sitting in the tax code since 1978.

the strategy is called charitable gift financing, and, according to meyer’s guest, aleksander dyo, founder and managing director of wealth excel, it remains largely invisible to many accountants despite decades of irs validation.

more jackie meyer

dyo frames the idea with a blunt comparison: americans finance homes, cars, equipment — even vacations. so why not charitable giving?

charitable gift financing allows high-income taxpayers to make significant philanthropic contributions by combining personal funds with borrowed capital, while claiming a charitable deduction for the full amount transferred to charity in the year of the gift.

this isn’t a loophole or a creative interpretation, dyo says. it’s rooted in long-standing irs guidance on the deductibility of charitable contributions made with borrowed funds, provided the funds are transferred to the charity in the same tax year.

in practice, that timing is everything.

read more →

outlook & analysis

pe, m&a will change local accounting firms

every year, the 2025 rosenberg map survey asks the industry’s top consultants to share their observations from cpa firms across the country: how do you think the next 12 months will unfold? trends? predictions? other thoughts? also, how would you assess the last 12 months? trends? observations? struggles?

staff and partners are ready to move around.

by art kuesel
 the rosenberg survey

the landscape in public accounting will continue to rapidly evolve as more firms merge upstream or take private equity investments. the next several years will see considerable change in our profession as local firms merge with regional and national firms or take private equity money.

more: the 2025 rosenberg map survey is available from 卡塔尔世界杯常规比赛时间 here.

and, as outsourcing and artificial intelligence continue to establish and take hold, the training, development and recruitment of talent will evolve.
read more →

pro member exclusive

five areas to make inroads with wealthtech

portrait of david knoch
knoch
 david knoch has 20+ years of high-profile leadership in the financial advice industry. he joined docupace as ceo in april 2020 and has spearheaded the company’s strategic transformation – marked by double-digit revenue growth, product/capability expansion, multiple acquisitions and numerous industry accolades.

it’s reshaping the future of holistic advice.

by david knoch and ryan george
the holistic guide to wealth management

leveraging the power of technology has never been more accessible, or more important, for wealth management firms. as client priorities and goals shift, old delivery models and outdated tools are no longer enough to keep up in the current market.

so how does a wealth management firm differentiate itself? they lean toward technology and embrace the right wealthtech solutions to deliver holistic advice.

more rory henry and the holistic guide to wealth management
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

portrait of ryan george
george
 ryan george is the chief marketing officer at docupace and a leader in both financial services and marketing communications. he is a member of the forbes communications council, an invitation-only, fee-based organization of senior-level communications and public relations executives and the cmo council.

 

read on as we break down the context, problems and solutions of wealthtech in the financial services space.

why wealthtech?

the last few years have brought a world of change to the financial advice and investment industry. between volatile markets, shifting client demands and an ever-growing technology landscape, the entire wealth management ecosystem is evolving. read more →