today's features
audit & assurance

make the best use of technology

hand pointing to gantt chart

two questions to ask when choosing new tools.

by alan anderson, cpa
transforming audit for the future

for years, as i go around firms all across the country, i ask them, “do you honestly feel that you’ve achieved a substantial return on your investment of technology in the audit?” and they tell me, “well, we’re now at three monitors in the field.” i remind them that i didn’t ask about their use of computers and peripherals. every firm is using technology, but few evaluate the return on investment they’re getting.

more by alan anderson
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i’m a huge believer of embracing technology, but i think we need to think differently about how we use it. in my view, the current state is nothing but tremendous opportunity for all of you to learn what all these new tools, from mindbridge to inflo and everything new that we haven’t even conceived of yet, can do. they all accomplish an objective. it’s just a matter of figuring out which one you want to do, and go and dive in.
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charts & graphs

accounting profession sees some job losses

line chart
overall accounting profession employment

 

payroll earnings up 11 percent.

by 卡塔尔世界杯常规比赛时间 research

a bit up here, a bit down there is the story for january employment figures, the most recent data available. professional and business services saw little change, total nonfarm payroll employment rose by 143,000 and the national unemployment rate ticked down to 4.0 percent.

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there are 1,144,700 people employed in the accounting profession as of january, up 600 for the month but down 9,500 or 0.8 percent for the year. they average 35 hours, down 6 minutes for the month and 1 hour or 2.8 percent for the year. they earn $42.79, up 12 cents for the month and $1.58 or 3.8 percent for the year.
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featured video

steve yoss: unlock business insight with power bis | quick tax tip

 revolutionize how businesses visualize and interpret data.

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quick tech talk
with steve yoss
cpe today

businesses today are moving beyond traditional reporting methods to embrace the transformative potential of business intelligence tools. industry leaders emphasize the importance of platforms like tableau, qlik, and power bi, which allow companies to turn raw data into dynamic, interactive dashboards. these tools empower decision-makers to access real-time insights tailored to their specific needs, enabling them to make informed choices that drive success.

more steve yoss
more tech
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business intelligence tools go far beyond static financial reports like balance sheets and income statements. by integrating sales, marketing, inventory, e-commerce, and even email newsletter data, companies can create a comprehensive “heads-up display” of their operations. imagine transforming sales data into visual charts, mapping customer trends geographically, and combining diverse datasets into a single interactive platform. these tools enable businesses to manage proactively, focusing on forward-looking strategies rather than relying solely on retrospective analysis.

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busy season management

staffing, tech, prices top tax pros’ concerns

bar chart

 

small businesses are advised to prepare for change.

join the busy season barometer. get the results

by 卡塔尔世界杯常规比赛时间 research

if you think we’re in for a year of stability and calm, you haven’t been paying attention.

whether you think the nation and the world are moving in the right direction or the wrong, one thing we can all agree on is: we’re in for some change.join the survey

more: more than 1 million erc claims still not processed | art werner: the godfather and tax issues | quick tax tip | advanced tax preparers need managing, too | the top ten problems the irs still needs to fix | tax pros gear up for a better busy season | irs processing up; payouts down | help tax clients help you | art werner: beneficial ownership and control | four challenges of managing new tax preparers | irs funding pays eye-popping 415x roi | tax season 2025 begins. ready or not. | every tax reviewer should be able to answer these ten questions
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if you need details on that, consider yourself lucky. return to your cave and go back to sleep.

on the other hand, if you’re an accountant, you need to stay awake, monitor the political-economic-financial situation and keep your clients advised. they need you now more than ever.
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pro member exclusive

seven tech keys to a holistic service model

johnston
 randy johnston, shareholder, k2 enterprises, is a nationally recognized educator, consultant and writer with over 40 years of experience in strategic technology planning, accounting software selection, paperless systems and network integration, and business continuity and disaster recovery planning.

mitigate risk by balancing technology’s significant benefits: how to overcome your three biggest concerns.

by randy johnston
the holistic guide to wealth management

in order to provide clients with the holistic service model that we’ve explored throughout our book, you’ll need a technology stack that can keep up.

more: four ways to provide wealth management in your accounting practice | profile of a modern firm: putting the vision into practice | toward a 21st-century cpa: a dynamic vision | what multiples mean to accounting firms | why cpas are best positioned to become financial advisors | how wealth management has evolved | introducing you to a fulfilling return on relationships | why now is the time for cpas to embrace wealth management
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there are seven important reasons why a holistic service model is particularly beneficial for accounting professionals. below i’ll explain how having the right technology in place will significantly facilitate your transition from tax preparer/financial historian to trusted holistic advisor.
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innovation & change management

transform accounting by fighting fear and embracing change

smiling man facing camera while seated at table with four colleagues behind him

focus on actual risks, not artificial fear.

by donny c. shimamoto

series note: this article is part of a series of articles inspired by “joy, inc.”, written by richard sheridan, cofounder and ceo of menlo innovations. while his book is about the software industry, there are many direct analogies applicable to the accounting profession. we must #transformaccounting and bring joy back into the work we do to sustainably address our profession’s people crisis.

“fear is one of the biggest killers of joy,” says richard sheridan. this is viewed as so important by sheridan that he dedicates an entire chapter in his book to explaining why we must fight fear and embrace change. that’s how important these concepts are to create joy in a company.

more: tear down towers of knowledge to transform accounting
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accountants are often stereotyped as being afraid of change and behind the times, and even as killers of joy. but i will contend that we are ahead of many of the other major professions like doctors, lawyers and teachers. people also often stereotype our work as boring and mundane – not work that would bring joy to people. but all of us who have had successful careers as accountants, and other professionals who are a part of the accounting profession, know that we do very meaningful work that helps people prosper and communities thrive. we help bring joy to people’s lives.
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accounting influencers

jean caragher: fire clients who don’t fit | accounting influencers

removing clients isn’t just about profitability—it’s a firm-wide morale booster.

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accounting influencers
with rob brown

with over 35 years of industry experience, jean caragher has witnessed the profession’s transformation, noting that marketing roles in accounting firms are now more strategic and influential than ever.

caragher describes her work at capstone marketing, where she serves as a fractional chief marketing officer for firms specializing in branding, content marketing, pricing, and client satisfaction strategies. “the foundation of marketing remains the same,” she explains, “but today, we have a wealth of digital tools and data to enhance how firms promote themselves.”

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politics & government

more than 1 million erc claims still not processed

line and bar chart

fraud didn’t help, but it’s not to blame for all of the delays.

by 卡塔尔世界杯常规比赛时间 research

congress established the employee retention credit to help businesses survive the covid-19 pandemic. the program saved a lot of companies – as evidenced by today’s buoyant economy – but many employers filed fraudulent or otherwise ineligible claims.

how many? at one point, the irs said that tax professionals were estimating that 95 percent of claims that came to them were ineligible. the professionals blamed “promoters” who were aggressively pushing people to apply regardless of the rules.

more: art werner: the godfather and tax issues | quick tax tip | advanced tax preparers need managing, too | the top ten problems the irs still needs to fix | tax pros gear up for a better busy season | irs processing up; payouts down | help tax clients help you | four challenges of managing new tax preparers | irs funding pays eye-popping 415x roi | tax season 2025 begins. ready or not. | every tax reviewer should be able to answer these ten questions | taxpayer advocate sees big improvements at irs
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in fairness to the employers claiming the tax credit, the rules were very nuanced, complex and hard to understand. while some of the claims were intentionally fraudulent, many were innocently ignorant of their ineligibility.
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client accounting services

hesitant about cas? you’re not alone

smiling businessman

fortunately, there are solutions.

by hitendra patil
client accounting services: the definitive success guide

why fall into the same trap that other firms have fallen into during their client accounting services journey? if you know what those traps are, you will save significant money and time in establishing your cas practice.

fortunately, the 卡塔尔世界杯常规比赛时间 cas survey identified which are the top five cas killers, for firms of different sizes, that the accounting profession has experienced.

more by hitendra patil
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before we discuss those, let us also look at the results of the cas survey that identified how many firms of different sizes are offering and not offering cas. the following figures show how many percent of survey respondents said they offer cas and don’t and what are their firm sizes:
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featured video

michelle golden-river: break the billable hour | gear up for growth

firms that price for time rather than value are holding themselves back.

gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

for decades, accountants have relied on billable hours, tracking time spent on client work and invoicing accordingly. however, according to michelle golden-river, ceo of fore llc, this model is fundamentally flawed.

“accountants have taken their cost structure—allocating hours to clients and projects—and turned that into their revenue model,” she explains. “they’re not supposed to be the same thing.”

gear up for growth spotlights the best strategies for smart and effficient growth in today’s competitive landscape. more gear up for growth every friday here.|  more capstone conversations with jean caragher every monday | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

despite the evident inefficiencies, many firms remain resistant to change. david yeghiaian, chief strategy officer for kerberrose, noted that the biggest hurdle is uncertainty: “they’re just not used to it. there’s a fear of getting the pricing wrong—what if i estimate too low? what happens if a client expects more than i anticipated?”

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outlook & analysis

what’s keeping firms from growing?

data chart

despite ideal market, challenges obstruct expansion.

by 卡塔尔世界杯常规比赛时间 research

if cpas were farmers, they’d be praising the fertile fields, the shining sun, the plentitude of rain.

to put that in terms more accounting than agricultural, the market is rife with clients, the need for accounting and tax work has never been stronger, and rainmakers have never had an easier time of seeding the clouds for showers.

more: five ways to fill the staffing gap | top 10 red flags to watch for in accounting offices | arc | deals 2024: over 100 cpa firm mergers and acquisitions | barry melancon: private equity and the partnership | gear up for growth | does your firm suffer cultural deficiencies? | audit fees continue to climb | cfos see ai as top risk and opportunity | does accounting belong in stem? | accounting arc | opportunity awaits incoming aicpa ceo | artificial intelligence may already be plateauing | regulation, geopolitical instability spark concern
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but that doesn’t mean that growing an accounting firm is as easy as growing corn in kansas. just as firms have every chance to bring in more clients, and better clients, they find themselves needing to clear some serious obstacles before they can move ahead.
read more →

pricing, fees & billing rates

get your legacy clients on board with value pricing

seven steps to transition your firm.

by jody padar
radical pricing – by the radical cpa

until this point, we’ve spent a lot of time talking about the advantages of building a client-centric practice on a foundation of value pricing. now it’s time for the rubber to hit the road. let’s talk about how you can painlessly move from a past filled with billable hours to a bright new future built on value by exploring your current client base.

more by jody padar
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let’s start at the beginning: finding the right clients to embrace your new way business model. take a look at your current clients and bucket them into three categories:

  1. those who love you and will follow you to the ends of the earth
  2. those who’ve been with you for years and are reliable
  3. those difficult, tech-challenged clients who are somewhat less than ideal

read more →