today's features
pro member exclusive

creative perks your remote employees will appreciate

remote worker at computer types on phone with dog nearby

stipends for tech and education? why not?

by jody grunden
building the virtual cfo firm in the cloud

in addition to the more traditional benefits, we also offer a few creative perks that i think our employees really appreciate, including an education stipend and a technology stipend.

more by jody grunden
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

education stipend

we believe that continuing education keeps our team members sharp and ahead of the game. one of our core values is “curiosity” because we want our employees to always be thinking about how we can improve our services, become more efficient and do things better. we want people to think outside the box because we’re not a typical accounting firm, nor do we ever want to be one.
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featured video

majchrzak: marketer-turned-ceo redesigns the modern cpa firm | gear up for growth

collaboration, transparency, and independence drive beachfleischman’s growth.

this is a preview. the complete episode is first available exclusively to pro members | go pro here
sponsored by tax season readiness: practical steps for a smoother busy season  | see today’s special offer

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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

when most people picture a cpa firm ceo, they don’t envision a former marketing director in the big chair.

that’s exactly what makes eric majchrzak worth listening to.

majchrzak, ceo and principal of beachfleischman—arizona’s largest locally owned cpa firm and a top 200 firm in the u.s.—has been named multiple times to accounting today’s “top 100 most influential people in accounting” and is an association for accounting marketing hall of fame inductee.

more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more gear up for growth

more 卡塔尔世界杯常规比赛时间 videos and podcasts here

on gear up for growth, hosted by capstone marketing president jean caragher, majchrzak pulls back the curtain on how his growth-minded, marketing-first lens is reshaping beachfleischman’s strategy, culture, and business model—and what other firms can steal from that playbook.

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leadership

why leaders should focus on talent

red rocket rising above white hot air balloons

are you acquiring or recruiting? there’s a difference.

by anthony zecca
leading from the edge

in my recently published book, “leading from the edge – creating a standout, high-performing organization,” i focus on the leadership accounting firms need to succeed in a future driven by seismic disruptors.

more by anthony zecca
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

leadership has a responsibility and impact on creating the standout, high-performing talent necessary to drive the firm’s long-term strategy. we all understand and believe that at the end of each day, the firm’s greatest asset walks out the door (or in today’s world, disconnects). the quality of a firm’s talent directly relates to the success and performance of the firm.
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growth strategies

shift your value proposition from compliance to advisory

hand holding light bulb

it’s time to transform your services.

by jackie meyer

for too long, the accounting and tax profession has been synonymous with one thing: compliance. filling out forms, meeting deadlines, making sure all the boxes are checked.

more: how niches lead to growth | vision vs. mission, and why you need one | ten questions to check your entrepreneurship | more revenue in fewer hours
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

compliance is important – don’t get me wrong – but it’s only part of the story. to truly thrive today, and to build a practice that aligns with the balanced millionaire philosophy, you must shift your focus from compliance to advisory.
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about us

bissett bullet: there’s no ‘i’ in team

today’s bissett bullet: “all it takes for an accounting practice to stagnate is capable, talented partners to take up a position of ‘my clients,’ ‘my fees.’”

by martin bissett

how often have we heard about a multipartner practice simply being a selection of sole practitioners operating under a common brand? so many accounting firms operate from silos, never really looking above to see what is going on anywhere else. so, as soon as it becomes “my clients and my fees” rather than “our clients, the firm’s fees,” then you can be sure the practice is on a slow steady decline.

today’s to-do:

if you ever catch yourself or one of your colleagues talking about “my clients, my fees,” remind them that they are a “partner in a practice” and that they are working for the good of the whole, not solely the good of the individual.

see more bissett bullets here

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