today's features

seven focuses for your firm’s evolution

portrait of susan bryant
bryant
susan bryant is a certified public accountant and certified tax strategist. she has earned widespread recognition, including honors as a woman of empowerment, enterprising woman of the year, and being named among the top 50 women in accounting.

work toward a dynamic vision of a 21st-century cpa.

by susan bryant
the holistic guide to wealth management

as the old saying goes: “everyone wants an accountant; no one wants to be an accountant.” whether that saying is true or not, the future of our profession hinges upon casting a new vision.

more rory henry and the holistic guide to wealth management
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accounting has been many things over the years, but “exciting” is not an adjective you hear often to describe it. reliable. dependable. necessary. sure, but rarely exciting.

however, we live in fast-moving and volatile times. everything is changing rapidly. the aftermath of the pandemic, and the seismic shifts it caused in the global and local economies, have upended nearly every aspect of business. sector after sector is scrambling to adapt to our fast-changing world. it’s a world in which the stock market is volatile; inflation is high; war, recession and weather events loom; and millions of boomers are exiting the work force and surging into retirement. with the world changing so fast, every aspect of business services needs to change with it, including accounting.
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the smart accountant’s guide to choosing the right podcasts | accounting influencers

podcasts now serve every level of the profession, and intentional listening helps professionals grow faster.

this is a preview. the complete video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
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accounting influencers
with rob brown

the accounting podcast world is no longer a niche corner of the internet. it is a sprawling ecosystem of news briefings, exam prep guides, leadership conversations, and tech trend breakdowns. for today’s professionals—from students to senior partners—the shows they follow influence how they think, how they show up, and how they lead.

in this episode of accounting influencers, host rob brown breaks down the types of accounting podcasts in the market today and explains why some help you grow while others simply drain your time.

not all accounting podcasts are built for the same audience. some exist to help students pass exams. others help partners stay current on regulatory changes. some deliver tech deep dives. others humanize the profession with personal stories.

understanding these differences helps listeners choose wisely and avoid content that feels irrelevant or repetitive.

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advice must be timely to be valuable

meditative businessman is pondering time management while surrounded by alarm clocks

five real-world examples plus four key elements for implementation.

by hitendra patil
client accounting services: the definitive success guide

good-fit clients who hire professional accountants usually expect more than just basic bookkeeping or tax preparation. they seek deeper, more strategic value.

what they truly value is advice that is specific, insightful and actionable, which helps them:

  • make better business decisions
  • reduce financial risks
  • grow with confidence

more by hitendra patil
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however, even the most brilliant advice can become irrelevant if it comes too late. more than the brilliance of the advice, the value of advice is often judged by its timing. in the world of advisory, insight delivered too late might as well not be delivered at all.
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creative perks your remote employees will appreciate

remote worker at computer types on phone with dog nearby

stipends for tech and education? why not?

by jody grunden
building the virtual cfo firm in the cloud

in addition to the more traditional benefits, we also offer a few creative perks that i think our employees really appreciate, including an education stipend and a technology stipend.

more by jody grunden
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

education stipend

we believe that continuing education keeps our team members sharp and ahead of the game. one of our core values is “curiosity” because we want our employees to always be thinking about how we can improve our services, become more efficient and do things better. we want people to think outside the box because we’re not a typical accounting firm, nor do we ever want to be one.
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majchrzak: marketer-turned-ceo redesigns the modern cpa firm | gear up for growth

collaboration, transparency, and independence drive beachfleischman’s growth.

this is a preview. the complete episode is first available exclusively to pro members | go pro here
sponsored by tax season readiness: practical steps for a smoother busy season  | see today’s special offer

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is your firm truly ready for tax season—or just hoping to survive it? join this 90-minute webinar featuring an accounting arc live panel with thought leaders who know what it takes to optimize performance under pressure. 
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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

when most people picture a cpa firm ceo, they don’t envision a former marketing director in the big chair.

that’s exactly what makes eric majchrzak worth listening to.

majchrzak, ceo and principal of beachfleischman—arizona’s largest locally owned cpa firm and a top 200 firm in the u.s.—has been named multiple times to accounting today’s “top 100 most influential people in accounting” and is an association for accounting marketing hall of fame inductee.

more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more gear up for growth

more 卡塔尔世界杯常规比赛时间 videos and podcasts here

on gear up for growth, hosted by capstone marketing president jean caragher, majchrzak pulls back the curtain on how his growth-minded, marketing-first lens is reshaping beachfleischman’s strategy, culture, and business model—and what other firms can steal from that playbook.

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