today's features
advisory & consulting

attract talent with an integrated model

maksymiw
 michael maksymiw, cpa cgma msa, is executive director, aprio firm alliance at aprio. he connects growing firms with resources to advance client relationships and provides access to subject matter experts in specialties that fall outside a firm’s wheelhouse. he holds a master of science in accounting from university of connecticut.

put your vision into practice.

by michael maksymiw, cpa cgma msa
the holistic guide to wealth management

a successful future firm has an abundance mindset and an adaptable leadership style. the abundance mindset is based on the belief that there is enough work for everyone. that means the firm can focus on what it wants to – it can pick its niche. and the firm will utilize its network of other firms who think similarly to completely service the client.

more rory henry and the holistic guide to wealth management
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

a generalist who tries to do everything for a client is the old model. a specialist who finds other specialists to ensure the client has the best team around them for their success is the model of the future.
read more →

client accounting services

the cas bottleneck no one talks about | it’s not just the numbers

poor onboarding frustrates clients, burns out staff, and kills profitability.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
sponsored by tax season readiness: practical steps for a smoother busy season, dec. 10, 2 pm et, 1.5 cpe

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google, spotify, iheart, deezer, amazon music and audible, player fm, audacy, gaana (india), and boomplay (africa).

it’s not just the numbers
with penny breslin and damien greathead
for 卡塔尔世界杯常规比赛时间

winning the client is exciting—but in client accounting services (cas), that’s just the opening act. the real work, and the real success, depends on what happens immediately after a prospect says “yes.”

more penny breslin and damien greathead
more advisory & consulting
buy “it’s not just the numbers”

goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

in this episode of it’s not just the numbers, hosts penny breslin and damien greathead make the case that onboarding is one of the most overlooked, underdeveloped, and business-critical functions in cas firms today.

“too many firms have no clue what actually happens when a client walks in the door,” breslin says. “you sold the work, but what happens next? what experience does the client have? and what does your team do first?”

read more →

accounting influencers

pe pushes partners toward extinction | accounting influencers

two-thirds of current firm leaders risk being obsolete within three years.

sponsored by tax season readiness: practical steps for a smoother busy season, dec. 10, 2 pm et, 1.5 cpe
originally published sept. 3, 2025

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google/youtube, spotify, iheart, deezer, amazon music, audible, player fm, audacy, rss
is your firm truly ready for tax season—or just hoping to survive it? join this 90-minute webinar featuring an accounting arc live panel with thought leaders who know what it takes to optimize performance under pressure. 

accounting influencers
with rob brown

a stark warning is shaking the accounting profession: 65% of current firm partners will be considered “digitally obsolete” within three years. the unsettling part? private equity (pe) investors are not planning to retrain them—they are preparing to replace them.

on the latest episode of the accounting influencers podcast, host rob brown uncovers how private equity–backed firms are redrawing the profession’s leadership map. the digital divide is no longer theoretical. it is already defining who will lead the future of accounting and who will be pushed aside.

read more →

featured video

meihaus: the courage to say “enough” at the top | gear up for growth

partners who cap their own comp can solve staffing, retention, and motivation in one bold move.

this is a preview. the complete episode is first available exclusively to pro members | go pro here
originally published sept. 4, 2025.
sponsored by the small office / home office cyber protection plan – learn more here

click to subscribe anywhere: apple, google/youtube, spotify, iheart, deezer, amazon music and audible, player fm, audacy, gaana (india), boomplay (africa), or rss.

gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

when public accounting firms talk about “leadership challenges,” the conversation often turns into a soft focus on communication styles or vague culture issues.

michael meihaus goes straight for the hard truths.

on gear up for growth, hosted by capstone marketing president jean caragher, meihaus—owner of meihaus cpa in escondido, california—lays out the structural leadership failings he sees across the profession: outdated ownership models, harmful work expectations, broken incentives, and leaders who resist change because the current system works for them, even as it burns everyone else out.

more gear up for growth here. | more jean caragher here |
get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

“it’s simply that we don’t change unless we have to,” he tells caragher. in a profession that’s been “stable, profitable, successful” for decades, too many people at the top have little incentive to transform how firms actually operate.

read more →

marketing & sales

five keys to successful marketing

man looking at five giant keys on the ground

and three questions to answer.

by august aquila
max: maximize productivity, profitability and client retention

there are, of course, a lot of things you can do to have a successful marketing campaign, but here are five that you should seriously consider.

more by august j. aquila
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

  1. create a marketing culture in your practice. at the end of the day, it’s your firm’s culture that drives results. how would you define your current marketing culture? what is important and rewarded in your firm: bringing in new business, identifying new opportunities for existing clients, generating awareness for the firm in the marketplace, or billable hours and administration? a marketing culture is outward looking and helps your people find ways to expand the practice with profitable work.

read more →