today's features
featured video

meihaus: the courage to say “enough” at the top | gear up for growth

partners who cap their own comp can solve staffing, retention, and motivation in one bold move.

this is a preview. the complete episode is first available exclusively to pro members | go pro here
originally published sept. 4, 2025.
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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

when public accounting firms talk about “leadership challenges,” the conversation often turns into a soft focus on communication styles or vague culture issues.

michael meihaus goes straight for the hard truths.

on gear up for growth, hosted by capstone marketing president jean caragher, meihaus—owner of meihaus cpa in escondido, california—lays out the structural leadership failings he sees across the profession: outdated ownership models, harmful work expectations, broken incentives, and leaders who resist change because the current system works for them, even as it burns everyone else out.

more gear up for growth here. | more jean caragher here |
get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

“it’s simply that we don’t change unless we have to,” he tells caragher. in a profession that’s been “stable, profitable, successful” for decades, too many people at the top have little incentive to transform how firms actually operate.

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marketing & sales

five keys to successful marketing

man looking at five giant keys on the ground

and three questions to answer.

by august aquila
max: maximize productivity, profitability and client retention

there are, of course, a lot of things you can do to have a successful marketing campaign, but here are five that you should seriously consider.

more by august j. aquila
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  1. create a marketing culture in your practice. at the end of the day, it’s your firm’s culture that drives results. how would you define your current marketing culture? what is important and rewarded in your firm: bringing in new business, identifying new opportunities for existing clients, generating awareness for the firm in the marketplace, or billable hours and administration? a marketing culture is outward looking and helps your people find ways to expand the practice with profitable work.

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pricing, fees & billing rates

when to use change orders

mechanics do it and so can you.

by jody padar
radical pricing – by the radical cpa

change orders are the result of a well-scoped process. they occur when a client adds a service not included in their original engagement or when a manager or partner requests a service be scoped and priced separately. the client decides whether or not to proceed with the change.

more by jody padar
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the process of a change order is similar to taking your car to the mechanic for an oil change. during a diagnostic, they find you need a tire alignment as well. the alignment is not included in the services you bought, but you’re curious to know how much it would cost. depending on the price, you’ll add it to the original quote, or you won’t.

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advisory & consulting

three ways to prevent charity theft

directors must read and understand financials.

by ed mendlowitz
77 ways to wow!

hardly a week goes by that i do not read about a theft, fraud, misappropriation, defalcation or egregious wasteful spending at some charitable organization. some are perpetuated over many years – perhaps as many as seven years.

more by ed mendlowitz
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lack of controls, oversight, disinterest or lackadaisical care creates an atmosphere where an already weak person can spot an opportunity, or perhaps an uncaught or unguarded careless mistake gives birth to a pattern of ongoing criminal action by someone who never had an unlawful thought.
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featured video

maksymiw: kick the “should” out of your career | big 4 transparency

“being efficient got me more work, not more money. so i left.” 

this is a preview. the complete video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
sponsored by poe group advisors: helping accountants buy, build, and sell exceptional firms. see today’s special offer

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big 4 transparency
by dominic piscopo, cpa
for 卡塔尔世界杯常规比赛时间

when mike maksymiw first joined the big 4 transparency podcast, listeners were struck by his candor, clarity, and willingness to challenge the profession’s long-standing norms. now, as host dominic piscopo welcomes him back as the show’s first repeat guest, maksymiw brings even more insight—this time shaped by aprio’s rapid growth, his own unconventional career path, and a message for accountants who feel stuck in roles that no longer fit.

more dominic piscopo | more private equity | more pay & compensation

maksymiw currently serves as executive director of the aprio firm alliance, a national network of nearly 100 firms that share resources, expertise, and support across specialties and geographies. and—thanks to aprio’s recent acquisition of the ps plus alliance from rsm—the alliance has nearly doubled in size.

“it broadens how we can go find answers,” he explains. “now there are a hundred people you can ask, and maybe fifty have done what you’re trying to do. maybe there are seven different ways to make it work.”

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