today's features
charts & graphs

new 20-year low in college accounting graduates

but are trends already on the upswing again?

by 卡塔尔世界杯常规比赛时间

the pipeline of u.s. accounting graduates has fallen to its lowest level in roughly 20 years, capping a decade-long slide of about 17% in completions even as demand from public accounting firms remains strong, according to the latest release of a much-watched study.

in this report:
  • the tension between shrinking supply and resilient demand
  • bachelor’s degrees: from mid-2010s peak to current lows
  • master’s degrees: a steep 15% drop in the last academic year
  • cpa exam trends: the new baseline
  • potential turning point? new growth in enrollments

in addition, the cpa exam pipeline has thinned over the past 10 years, with new candidates and successful passers both down from earlier peaks, though 2023 saw a temporary surge tied to the rollout of the cpa evolution exam.

new research is also revealing that while auditors remain in steady supply, the tax profession is facing a severe and deepening talent drought.

and yet, new enrollment data point to a possible turning point, with accounting program enrollments up double digits in 2024–25 and firms signaling plans to keep hiring as many or more graduates in the year ahead.

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accounting arc

get ready before it gets busy: dec. 10 webinar with accounting arc

the “tax season readiness” webinar provides quick, practical strategies to help firms prepare for the hectic demands of the upcoming months.

click here to learn more and register

by 卡塔尔世界杯常规比赛时间

as tax professionals gear up for another challenging filing season, the center for accounting transformation and 卡塔尔世界杯常规比赛时间 research invite practitioners, firm owners, and it professionals to join a powerhouse panel for “tax season readiness: practical steps for a smoother busy season,” a 90-minute live webinar and accounting arc live event on dec. 10, 2025, from 2 to 3:30 p.m. et.

for more details or to register, visit cpa.click/taxready.

the session will feature the popular accounting arc trio—donny shimamoto, liz mason, and byron patrick—alongside special guest thought leaders dr. jackie meyer, cpa; rory henry; and katelyn hopson, who will bring fresh insights into tax efficiency, firm capacity, and modern advisory methods.

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outlook & analysis

how ai can change accounting hiring for the better

every year, the 2025 rosenberg map survey asks the industry’s top consultants to share their observations from cpa firms across the country: how do you think the next 12 months will unfold? trends? predictions? other thoughts? also, how would you assess the last 12 months? trends? observations? struggles?

m&a will intensify, especially for midsized firms.

by carrie steffen
 the rosenberg survey

artificial intelligence will continue to reshape the daily work of cpas – transforming mundane tasks and enabling deeper advisory roles. many are wrestling with what this means for new grads who are hired into entry-level roles that historically have been learning opportunities. i do wonder about how we will accelerate skills development for high-value skills like fraud detection, strategic analysis and client interaction.

more: the 2025 rosenberg map survey is available from 卡塔尔世界杯常规比赛时间 here.

my guess? we will begin to see a shift. traditionally accounting grads went to public accounting for a few years then left for private industry (for many reasons). but my prediction is we will begin to see a slow flip of that script.
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advisory & consulting

attract talent with an integrated model

maksymiw
 michael maksymiw, cpa cgma msa, is executive director, aprio firm alliance at aprio. he connects growing firms with resources to advance client relationships and provides access to subject matter experts in specialties that fall outside a firm’s wheelhouse. he holds a master of science in accounting from university of connecticut.

put your vision into practice.

by michael maksymiw, cpa cgma msa
the holistic guide to wealth management

a successful future firm has an abundance mindset and an adaptable leadership style. the abundance mindset is based on the belief that there is enough work for everyone. that means the firm can focus on what it wants to – it can pick its niche. and the firm will utilize its network of other firms who think similarly to completely service the client.

more rory henry and the holistic guide to wealth management
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

a generalist who tries to do everything for a client is the old model. a specialist who finds other specialists to ensure the client has the best team around them for their success is the model of the future.
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client accounting services

the cas bottleneck no one talks about | it’s not just the numbers

poor onboarding frustrates clients, burns out staff, and kills profitability.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
sponsored by tax season readiness: practical steps for a smoother busy season, dec. 10, 2 pm et, 1.5 cpe

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google, spotify, iheart, deezer, amazon music and audible, player fm, audacy, gaana (india), and boomplay (africa).

it’s not just the numbers
with penny breslin and damien greathead
for 卡塔尔世界杯常规比赛时间

winning the client is exciting—but in client accounting services (cas), that’s just the opening act. the real work, and the real success, depends on what happens immediately after a prospect says “yes.”

more penny breslin and damien greathead
more advisory & consulting
buy “it’s not just the numbers”

goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

in this episode of it’s not just the numbers, hosts penny breslin and damien greathead make the case that onboarding is one of the most overlooked, underdeveloped, and business-critical functions in cas firms today.

“too many firms have no clue what actually happens when a client walks in the door,” breslin says. “you sold the work, but what happens next? what experience does the client have? and what does your team do first?”

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