every year, the 2025 rosenberg map survey asks the industry’s top consultants to share their observations from cpa firms across the country: how do you think the next 12 months will unfold? trends? predictions? other thoughts? also, how would you assess the last 12 months? trends? observations? struggles?

m&a will intensify, especially for midsized firms.

by carrie steffen
the rosenberg survey

artificial intelligence will continue to reshape the daily work of cpas – transforming mundane tasks and enabling deeper advisory roles. many are wrestling with what this means for new grads who are hired into entry-level roles that historically have been learning opportunities. i do wonder about how we will accelerate skills development for high-value skills like fraud detection, strategic analysis and client interaction.

more: the 2025 rosenberg map survey is available from 卡塔尔世界杯常规比赛时间 here.

my guess? we will begin to see a shift. traditionally accounting grads went to public accounting for a few years then left for private industry (for many reasons). but my prediction is we will begin to see a slow flip of that script.
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