today's features
pricing, fees & billing rates

four things to learn when assessing clients

businesswoman using calculator while reviewing something on laptop screen

seven steps to setting your price.

by jody padar
radical pricing – by the radical cpa

how much would you pay for a bottle of water in the checkout line of a grocery store? maybe $2 or $3, right? you know it costs more per unit than buying a case of water, but at that moment it’s worth it even though it’s the same bottle of water. now, let’s assume you just made the long trek back to your hotel room in las vegas. they have the same bottle of water sitting there for $10. you’re thirsty and don’t want to walk to find a store, so you pay $10 for that bottle conveniently located in your room. the water isn’t different, but the value at that moment in time is subjective.

more by jody padar
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when we think about price, we really need to think about worth. what actually are you bringing to the table? lots of training. many years of experience. vision into similar businesses. it took you years to get here; don’t sell an answer to a question the client asks for the three minutes it took to answer.
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featured video

1099 chaos averted? | quick tax tip

the obbba just reset the rules.

sponsored by tax season readiness: practical steps for a smoother busy season, dec. 10, 2 pm, 1.5 cpe  –
see today’s special offer

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google/youtube, spotify, iheart, deezer, amazon music, audible, player fm, audacy, rss.

is your firm truly ready for tax season—or just hoping to survive it? join this 90-minute webinar featuring an accounting arc live panel with thought leaders who know what it takes to optimize performance under pressure. 

quick tax tip
with art werner
cpe today

for the last several years, tax professionals, small businesses, and even casual online sellers have been living through what quick tax tip host art werner calls “a fun roller coaster ride”—if you think tax compliance roller coasters are fun.

in this episode, werner breaks down the whiplash-inducing changes to form 1099-k and the brand-new thresholds for 1099 reporting, and explains how congress, the irs, and a long list of confused taxpayers all contributed to the mess.

click here for more art werner

if you accept payment cards or use third-party payment processors such as paypal, venmo, square, or stripe, you may already know this story.

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mergers & acquisitions

letters of intent require more than ‘good faith’

generic business letter of intent

fourteen provisions to include.

by marc rosenberg
cpa firm mergers: your complete guide

letters of intent should be drafted cautiously and with as much detail and precision as possible. this avoids potentially fatal misunderstandings or disagreements around key terms later in the process.

more by marc rosenberg
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

an loi is too often seen as a non-binding jumping-off point, with no real consequences. this is not exactly true. for starters, an attempt by one party to change a material term in the loi can be characterized by the other party as an act of bad faith or a breach of trust, which can

  • derail an otherwise healthy merger,
  • give a party excessive or unwarranted leverage or
  • reopen the entire negotiation.

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outlook & analysis

accounting firms must stop charging for time

every year, the 2025 rosenberg map survey asks the industry’s top consultants to share their observations from cpa firms across the country: how do you think the next 12 months will unfold? trends? predictions? other thoughts? also, how would you assess the last 12 months? trends? observations? struggles?

we need more revenue per person, and private equity alone won’t solve that.

by michelle golden river
 the rosenberg survey

fee increases and higher minimums will continue, but incremental 5-10 percent hikes simply won’t close the massive revenue-per-person gap (our big proportion problem) or allow firms to pay salaries competitive with other emerging professions. the firms that make real progress will untether pricing from time, secure current revenue levels before implementing efficiency gains, and position prices around the buyer’s perceived worth rather than costs.

more: the 2025 rosenberg map survey is available from 卡塔尔世界杯常规比赛时间 here.
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

charging for time creates an artificial cap on revenue because time is finite. beyond a certain point, an hourly rate can also be perceived as unreasonable. the sooner firms learn to price using other revenue models, the better.
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marketing & sales

believe in yourself to sell

young businesswoman looking in mirror

perception, even your own, is reality.

by martin bissett
 business development on a budget

“no man has the ability to step outside of the shadow of his own character.” – robespierre

as far as our potential clients are concerned, how they perceive us is how we really are to them, regardless of the truth of the matter.

more by martin bissett
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

because of this, it’s important to realize that when we are meeting a new potential client who has not been referred to us, it does not matter what the reality of our value proposition is; it matters how that potential client perceives our value proposition. therefore, to be effective in winning work, we must understand how we can positively influence their perception of us at each stage of the relationship-building process.
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