today's features
featured video

1099 chaos averted? | quick tax tip

the obbba just reset the rules.

sponsored by tax season readiness: practical steps for a smoother busy season, dec. 10, 2 pm, 1.5 cpe  –
see today’s special offer

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is your firm truly ready for tax season—or just hoping to survive it? join this 90-minute webinar featuring an accounting arc live panel with thought leaders who know what it takes to optimize performance under pressure. 

quick tax tip
with art werner
cpe today

for the last several years, tax professionals, small businesses, and even casual online sellers have been living through what quick tax tip host art werner calls “a fun roller coaster ride”—if you think tax compliance roller coasters are fun.

in this episode, werner breaks down the whiplash-inducing changes to form 1099-k and the brand-new thresholds for 1099 reporting, and explains how congress, the irs, and a long list of confused taxpayers all contributed to the mess.

click here for more art werner

if you accept payment cards or use third-party payment processors such as paypal, venmo, square, or stripe, you may already know this story.

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mergers & acquisitions

letters of intent require more than ‘good faith’

generic business letter of intent

fourteen provisions to include.

by marc rosenberg
cpa firm mergers: your complete guide

letters of intent should be drafted cautiously and with as much detail and precision as possible. this avoids potentially fatal misunderstandings or disagreements around key terms later in the process.

more by marc rosenberg
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an loi is too often seen as a non-binding jumping-off point, with no real consequences. this is not exactly true. for starters, an attempt by one party to change a material term in the loi can be characterized by the other party as an act of bad faith or a breach of trust, which can

  • derail an otherwise healthy merger,
  • give a party excessive or unwarranted leverage or
  • reopen the entire negotiation.

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outlook & analysis

accounting firms must stop charging for time

every year, the 2025 rosenberg map survey asks the industry’s top consultants to share their observations from cpa firms across the country: how do you think the next 12 months will unfold? trends? predictions? other thoughts? also, how would you assess the last 12 months? trends? observations? struggles?

we need more revenue per person, and private equity alone won’t solve that.

by michelle golden river
 the rosenberg survey

fee increases and higher minimums will continue, but incremental 5-10 percent hikes simply won’t close the massive revenue-per-person gap (our big proportion problem) or allow firms to pay salaries competitive with other emerging professions. the firms that make real progress will untether pricing from time, secure current revenue levels before implementing efficiency gains, and position prices around the buyer’s perceived worth rather than costs.

more: the 2025 rosenberg map survey is available from 卡塔尔世界杯常规比赛时间 here.
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

charging for time creates an artificial cap on revenue because time is finite. beyond a certain point, an hourly rate can also be perceived as unreasonable. the sooner firms learn to price using other revenue models, the better.
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marketing & sales

believe in yourself to sell

young businesswoman looking in mirror

perception, even your own, is reality.

by martin bissett
 business development on a budget

“no man has the ability to step outside of the shadow of his own character.” – robespierre

as far as our potential clients are concerned, how they perceive us is how we really are to them, regardless of the truth of the matter.

more by martin bissett
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

because of this, it’s important to realize that when we are meeting a new potential client who has not been referred to us, it does not matter what the reality of our value proposition is; it matters how that potential client perceives our value proposition. therefore, to be effective in winning work, we must understand how we can positively influence their perception of us at each stage of the relationship-building process.
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audit & assurance

horton: burnout isn’t inevitable in audit | the disruptors

analytics, automation, and ai will reshape audit roles—and that should excite cpas.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
sponsored by tax season readiness: practical steps for a smoother busy season, dec. 10, 2 p.m., 1.5 cpe  | see today’s special offer

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google/youtube, spotify, iheart, deezer, amazon music, audible, player fm, audacy, rss
is your firm truly ready for tax season—or just hoping to survive it? join this 90-minute webinar featuring an accounting arc live panel with thought leaders who know what it takes to optimize performance under pressure.

the disruptors
with liz farr

audit is notorious for long hours, terrible work-life balance, reliance on endless checklists, and repeating the same mind-numbingly tedious procedures year after year. but some, like kathryn horton, are creating a different path for success as an auditor.  

 at her solo firm, kathryn k. horton cpa, she provides outsourced audit and analytics consulting services to firms nationwide. as “auditor on call,” she steps into manager and senior manager roles for local, regional, and national firms, helping them increase capacity while reducing staff burnout. 

more streaming: chang: killing saly, one agent at a time | vanover: 5-star firms don’t bill by the hour | kless: profit is a result. flourishing is the purpose | whitman: build culture on ‘progress,’ not change | shein: no pe? no m&a? no problem | hood and weber: time to rise | proctor: turn dumb ideas into brilliant solutions | carter-gray: how 1 poor review strengthened the firm | hartman: upwork to “40 under 40” in 3 years | telka: transform fear into fuel | woodard: move past reports; deliver results | baker: find true purpose to end burnout | brolin: the w.i.n. leadership formula | gertrudes: how eos & “unreasonable hospitality” reshaped growthlab | vilms: the power of people in a tech-driven world | dickerson: from diagnosis to disruption | kapilovich: treat people like people | martha yasso: from wall street to main street | jackie meyer: tax plans in 90 seconds? believe it  | erica goode: build a $200k firm in 15hrs/week |

goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

during her eight years in public accounting, horton says, “i did struggle with burnout at various times, where the work–life balance really wasn’t a balance anymore.” a significant factor was the hyper-connectedness of today’s technology, where “we’re essentially on call 24/7” responding to emails and calls, which made it “really hard to unplug and just recharge the batteries.” 

another factor was demanding clients. “i realized that 80% of my stress was coming from 20% of my clients,” horton recalls.  

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