today's features

savage: use your license as a megaphone | arc – slc

small acts of involvement add up to big wins for the profession and the public.

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accounting arc – student-led conversations
with arpan grewal
center for accounting transformation

advocacy often appears on television as protest marches, campaign rallies, or contentious debates. but in a recent accounting arc – student-led conversations episode, host arpan grewal and guest zenai savage, cpa, recast advocacy as something more grounded and accessible: a series of everyday decisions about when to speak up, who to invite in, and how to use professional skills for public good.

more accounting arc: baker: interpreting pricing psychologydon’t get fired by your own automation | what amazon doesn’t tell you | royalties, residuals, and reality checks | arc-slc | free speech is a right; respect is a responsibility | cash bags, casinos & audits: how first jobs shape usgen z redefines careers | bootleggers, baptitsts & cpas: rethinking licensurecpa firm ownership under firewalking violation: when showing your cpa gets you in trouble | audit bags to tiktok tags, gen z talks success | students challenge accounting’s traditional career path | true grit: recognizing struggles that shape our successes |more admins, fewer students, no planwhat career advice gets wrong for gen z – and how to fix ityour identity is not a liabilityburnout, be gone: accounting needs a boundary breakthrough

savage is not a typical accountant. she is the founder of the savage advantage, a consulting firm that provides outsourced controller work, budget development, governance support, and board training to nonprofits and civic organizations. she also writes and speaks through blurred lines, a personal platform built on the belief that people do not have to separate their faith, professional life, and community service into neat compartments.

for grewal, a gen z student leader, savage’s path offers a concrete example of how young professionals can blend technical careers with civic engagement.

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when tax meets ai, savvy tax pros turn to ‘tax platforms 2026’

tax platforms 2026: request your free ebook today

your 2026 roadmap for the tax tech transformation

planning, research, and the rise of intelligent automation.

artificial intelligence is moving beyond the testing phase. it’s now powering the everyday workflows of tax professionals. tech providers are racing to integrate ai. and new startups are reshaping how firms research, plan, and deliver advice.

download: get the free ebook here

this report by 卡塔尔世界杯常规比赛时间 research and powered by the center for accounting transformation breaks down the changing landscape across two essential areas

1 – tax planning and

2 – tax research

this report reveals where innovation meets efficiency and where reliability matters most.

marketing information is at your fingertips

latina woman working on laptop

chatbots can get you started.

by august aquila
max: maximize productivity, profitability and client retention

a lot of marketing doesn’t work because accountants and consultants just don’t do any or enough market research. unfortunately, many people think they know their markets and what they want and need, but most don’t have enough information about their target markets. in today’s world, finding information is often just a keystroke away and it won’t cost you anything.

more by august j. aquila
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

most of your market research can be accomplished through secondary research – sources that are already available as opposed to primary research that consists of studies done just for your firm. you don’t have to spend a lot of money to get good market information if you know where to look, especially today.
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four things to learn when assessing clients

businesswoman using calculator while reviewing something on laptop screen

seven steps to setting your price.

by jody padar
radical pricing – by the radical cpa

how much would you pay for a bottle of water in the checkout line of a grocery store? maybe $2 or $3, right? you know it costs more per unit than buying a case of water, but at that moment it’s worth it even though it’s the same bottle of water. now, let’s assume you just made the long trek back to your hotel room in las vegas. they have the same bottle of water sitting there for $10. you’re thirsty and don’t want to walk to find a store, so you pay $10 for that bottle conveniently located in your room. the water isn’t different, but the value at that moment in time is subjective.

more by jody padar
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

when we think about price, we really need to think about worth. what actually are you bringing to the table? lots of training. many years of experience. vision into similar businesses. it took you years to get here; don’t sell an answer to a question the client asks for the three minutes it took to answer.
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