today's features

cpa pricing power falters as salaries march upward

the tax and accounting sector shows signs of accelerating change.

by 卡塔尔世界杯常规比赛时间

salaries at cpa firms are entering their second year of marked year-over-year gains, even as billing rate increases remain few and far between, according to a new analysis by 卡塔尔世界杯常规比赛时间.

more: most tax and accounting firms are relying on pay raises in a losing battle for talent | higher wages, fewer jobs: a new era for cpa staffing | struggling to keep up with market salaries? |

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an industry that once seemed stable and predictable is now anything but. some can call it a transformation. for others, it’s a massive dislocation.

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understand clients’ relationship with money

businessman tightly holding briefcase with dollar sign on it

start with which of four “money scripts” they follow.

by rory henry
the holistic guide to wealth management

joy lere psy.d., licensed clinical psychologist and co-founder of shaping wealth, a learning platform transforming the human experience of money, told me on my podcast that she was amazed by how often money was the cause of her clients’ anxiety and unhappiness. research confirms this phenomenon.

more: from services to experiences to transformations | how behavioral finance works | manage change through a pact | priority no. 1: your mental and physical health | build stronger financial futures with health care planning | marketing strategies for wealth management services | trust is the primary ingredient | use goodwill to maximize exit readiness | an accountant’s role in exit planning | how to prepare your clients’ kids for their inheritance | a question of trust: not just for the wealthy | trust and estate planning is for clients of all ages | annuities and insurance growing more attractive | bridge the advice gap for better financial futures
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according to the american psychological association (apa), money has consistently topped americans’ list of stressors ever since the first stress in america survey was conducted in 2007. according to the apa:

  • 72 percent of adults report feeling stressed about money at least some of the time
  • 22 percent reported feeling “extreme stress” about money at some point during the past month
  • 26 percent of adults report feeling stressed about money most or all of the time

it shouldn’t be this way and this is where financial advisors can be a huge help.
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beyond blocking: more time management strategies

meditative businessman is pondering time management while surrounded by alarm clocks

includes eight key mindset shifts and habits to cultivate for peak productivity.

by jackie meyer

while time blocking is a cornerstone strategy, it’s not the only tool in the productivity toolbox. different tasks and personalities call for different approaches.

more: reclaim your hours with time management and productivity hacks | how to bring core values into your accounting firm | the ai revolution: embracing artificial intelligence in your practice | craft tiered service packages for maximum impact | niche down to scale up | build a seven-figure firm in four hours a week
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here are a few other effective time management techniques and when to use them:

  • eisenhower matrix (urgent vs. important): made famous by president dwight d. eisenhower and popularized by stephen covey, this matrix helps you prioritize by dividing tasks into four quadrants:
    • urgent and important: do these tasks first. they are crises or deadlines that you must handle now (e.g., a client’s tax filing due today).

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what exactly is client advisory services?

businessman excited to show someone what is on computer screen

remember, you’re the expert.

by hitendra patil
client accounting services: the definitive success guide

i attended the aicpa engage 2022 conference in early june, where dan hood, the editor-in-chief of accounting today, stopped by for a brief chat. of course, me being the author of the first and only book on client accounting services, the conversation quickly turned to cas 2.0, specifically regarding the “advisory” services opportunity that everybody at engage22 seemed to be discussing.

more by hitendra patil
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the meaning of “advisory” changes as titles and services evolve. but what does it mean for clients and accountants today? everyone talks about “advisory,” but few can define it clearly.

in this post, let’s ditch the buzzwords and talk about what advisory actually looks like when you are the one doing the work. you will explore the nature of advice, why firms struggle to define and deliver it, and what it really means to operate as an advisory-first professional. this is the starting point for turning intent into impact.
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may: build a cas-fueled powerhouse | big 4 transparency

“cas gets stronger as tech gets better. the market’s expanding, not shrinking.” 

this is a preview. the complete video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
sponsored by “it’s not just the numbers: how to move beyond the numbers and deliver real value for your clients.”
by penny breslin and damien greathead. see today’s special offer

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big 4 transparency
by dominic piscopo, cpa
for 卡塔尔世界杯常规比赛时间

in this episode of big 4 transparency, matthew may, former co-founder of acuity and now cas leader at sorren, pulls back the curtain on one of the most significant private equity-driven rollups in the accounting profession. speaking with host dominic piscopo, may details how acuity, alongside other firms, became part of a growing national platform backed by dfw capital, and why he believes client accounting services (cas) will soon eclipse audit. 

more dominic piscopomore pay & compensationmore cas

the seeds of the sorren platform were planted in a bdo alliance roundtable where six firms fantasized about joining forces. that vision crystallized when dfw capital, with a thesis to invest $100m in the space, entered the picture. from there, may and his partners at acuity ran a rigorous process, engaging investment bankers to evaluate 250 potential paths, leading to 11 indications of interest (iois), seven in-person meetings, and five formal offers. the decision to join sorren wasn’t about cashing out – it was about autonomy, cultural fit, and the chance to help shape a future-focused firm from the ground up. 

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the six leadership challenges that firms face

illustration

your response must align with your vision.

by anthony zecca
leading from the edge

within every firm, every leader (edge or center) faces challenges every day. there is always a gap between the leader’s vision and what is actually taking place on the ground, day to day. there are always situations that develop that challenge a leader’s ability to remain steadfast in their leadership style and vision.

more by anthony zecca
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when this happens, there is an opportunity for firm leaders to step up to the edge and to face the challenge with courage, conviction, transparency and confidence – never wavering on culture or their future vision for the firm. edge leaders get out in front of the challenge, communicating and demonstrating that they are in control, whereas center leaders let the challenge take control. edge leaders respond with clarity and focus surrounding the issues facing their workforce, their clients, their financial health and their future.
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bissett bullet: tell them what they need

today’s bissett bullet: “a real frustration for many accounting professionals is clients who ignore a suggestion from them but when someone else suggests it, they think it’s a great idea. why does that happen?”

by martin bissett

superior accounting firms deliver to their clients; increased self-esteem, saved businesses and saved relationships to name but a few. in order to be considered a trusted advisor, sometimes you need to be tough with a client to deliver the outcomes that they need as well as the ones they want. then they will start to take you more seriously and value your suggestions rather than pay them lip service.

today’s to-do:

identify a client for whom you know you can deliver a better outcome if they take the action you’ve previously suggested and make a note for your next meeting to revisit the conversation. prepare your case in advance and stand firm.

see more bissett bullets here

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audit bags to tiktok tags, gen z talks success | arc

in this episode of student-led conversations, accounting leaders and emerging pros share how staying open can change everything.

sponsored by “it’s not just the numbers: how to move beyond the numbers and deliver real value for your clients.”
by penny breslin and damien greathead. see today’s special offer

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: applegoogle/youtubespotifyiheartdeezer, amazon music, audibleplayer fmaudacy, rss.

accounting arc
with arpan grewal and harshita multani
center for accounting transformation

in an era where the definition of success is increasingly personal, a recent student-led conversations episode of the accounting arc podcast brought together two gen z hosts and two seasoned accounting leaders to unpack a deceptively simple question: what does “freedom to be” really mean?

more accounting arc: students challenge accounting’s traditional career path | true grit: recognizing struggles that shape our successes | more admins, fewer students, no planwhat career advice gets wrong for gen z – and how to fix it |your identity is not a liabilitywhat happens in vegas… gets reported on a tax returnburnout, be gone: accounting needs a boundary breakthroughthe ultimate business hack you’re probably ignoringresilience, real talk, and the road to mental wellnessblockchain could still reshape accountingwhat gen z wants from business | firm differentiation depends upon client service

for hosts arpan grewal and harshita multani, both interns with the center for accounting transformation, this wasn’t about gpas or résumés. instead, they explored how independence, cultural influences, and resilience intersect in the personal and professional lives of accountants.

joining them were kristine “tina” caratan, cpa, cgma, a veteran consultant to california’s nonprofit sector with 51 years in the profession, and calvin harris jr., cpa, ceo of the new york state society of cpas. the discussion spanned immigrant family expectations, systemic barriers, generational shifts, and even the unexpected role of tiktok in modern accounting outreach.

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werner: private foundations under the microscope | quick tax tip

progressive tax changes could reshape the charitable giving landscape.

sponsored by “it’s not just the numbers: how to move beyond the numbers and deliver real value for your clients”

by penny breslin and damien greathead – see today’s special offer

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: applegoogle/youtubespotifyiheartdeezer, amazon music, audibleplayer fmaudacy, rss.

quick tax tip
with art werner
cpe today

private foundations may soon find themselves writing bigger checks to the irs. in the latest quick tax tip podcast, tax expert art werner explains a key provision of the obbba that increases the tax rate on net investment income for certain private foundations under section 4940(a).

click here for more art werner

catch more art werner, wednesday, sept. 3, for tax rumors, episode 3, with cpa steve yoss, and hosted by 卡塔尔世界杯常规比赛时间’ rick telberg.

“it’s a progressive tax now for the larger foundations,” werner says, noting that while many foundations are set up for truly noble purposes—think the red cross or the boy scouts—the government is tightening the rules to ensure fairness and accountability.

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fourteen considerations for tiering clients

illustration of businesspeople standing on different heights of tiers

you might find they don’t all belong.

by august aquila
max: maximize productivity, profitability and client retention

not all clients are equal. besides client profitability, there are various factors to consider when tiering clients.

more by august j. aquila
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here is a tiering process that looks at 14 factors that include categorizing clients based on their value to the firm, their needs, but also several other relevant factors. if you do this, you can allocate resources efficiently and effectively and provide tailored services to different client segments.
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put financial statements to work for you

young black woman with magnifying glass

don’t skip the notes, no matter how many pages there are.

by ed mendlowitz
77 ways to wow!

publicly traded companies are required to issue audited financial statements annually. there are seven parts of the statements that are briefly described here in the usual order they are presented:

more by ed mendlowitz
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1. report of independent registered public accounting firm. this provides their opinion that the financial statements were in conformity with u.s. generally accepted accounting principles (gaap); that the company maintained effective internal controls; that the audits were conducted in accordance with standards of the u.s. public company accounting oversight board (pcaob) and some other things and that their audits provided a reasonable basis for their opinion; and that the internal control may not prevent or detect fraud. this needs careful reading and understanding, as do all seven elements of the statement, but on some level, this type of report is the gold standard for public companies.
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how ‘productizing’ services benefits clients

they can be delivered more promptly and consistently.

by jody padar
radical pricing – by the radical cpa

now that you have hopefully standardized your services, it’s time to look at productization. productization is the packaging of intangible services to make them feel tangible. you put everything you will do for a persona into an offering that resonates with them because it’s customized for them. it’s then clearly priced so the buyer knows what they get for their investment.

more by jody padar
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this is just as useful for your clients as it is for your staff. clients appreciate it because they know exactly what they’ll get and what to expect. staff appreciate it because, unlike in traditional firms where there are at least four different ways to get to the same deliverable, this model has one pathway for each deliverable and service product, making it both efficient and traceable.

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dillon: a sustainable, no-debt path to firm expansion | big 4 transparency

acquisition isn’t assimilation—it’s alignment.

this is a preview. the complete video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
sponsored by “it’s not just the numbers: how to move beyond the numbers and deliver real value for your clients.”
by penny breslin and damien greathead. see today’s special offer

stream, listen, download, and subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: applegoogle/youtubespotifyiheartdeezer, amazon music and audibleplayer fmaudacy, rss

big 4 transparency
by dominic piscopo, cpa
for 卡塔尔世界杯常规比赛时间

on the latest episode of the big 4 transparency podcast, marcus dillon, founder and president of dillon business advisors, offers a rare behind-the-scenes look at the art of accounting firm acquisitions and what happens after the deal closes. having completed 15 m&a transactions, dillon has quietly built a hybrid growth model that blends strategic purchasing with equally strategic divestitures, helping him scale while staying lean and focused. 

more dominic piscopo

more m&a

dilon’s approach flips conventional acquisition thinking on its head. rather than simply absorbing the full book of business, dillon’s team audits each client against their firm’s service model and values, and often sells off the clients who don’t fit. “we apply the 80/20 rule early in the due diligence phase,” he explains. “twenty percent of the clients typically generate 80 percent of the revenue, and the rest are often where the frustration lies.” that filtering strategy, he says, allows for faster onboarding, better client service, and less internal chaos

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