today's features
mergers & acquisitions

why solos need practice continuation agreements

woman and man shaking hands across a desk
it’s a favor, so negotiate generously.

by marc rosenberg
cpa firm mergers: your complete guide

a practice continuation agreement (pca) is a written contract between a sole practitioner and another firm for the latter to take over the solo’s practice, either permanently or temporarily, in the event of a sudden, unexpected event that prevents the solo from working, most commonly a health issue.

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logically, it would make total sense for every one of the 30,000 sole practitioners in the u.s. to have a pca in place. after all, the solo has no other partners to take her place and in the vast majority of cases, the solo’s staff doesn’t have the skill level or the certifications needed to run the practice in the absence of the owner.
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marketing & sales

eight life questions for your business success

young businesswoman looking in mirror

ignoring personal issues will affect your work.

by martin bissett
winning your first client

you know the identity of your first client, and if you buy into you, then there’s a good chance of potential clients being prepared to do so, too.

more by martin bissett
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this is what we must remember about the purchasing of professional services such as accounting. if your prospective client is a grade a or b style opportunity for your firm, then they are not buying the services you provide per se. the services are the vehicles of delivery; the means to the end.
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pro member exclusive

quality work vs. quality service

 

young man in suit staring at laptop screen

they’re not the same thing.

by domenick j. esposito
8 steps to great

over the years, i have enjoyed reading and internalizing the insights of david maister, highly regarded author, speaker and practice management consultant.

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many years ago (circa 1993), maister wrote a professional service firms article titled “quality work doesn’t mean quality service.”
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pro member exclusive

make tax season more fun

four young happy office employees

twelve ways it can be better.

by ed mendlowitz
tax season opportunity guide

tax season presents exciting opportunities for accounting firms and their staffs. every moment should be enjoyed and appreciated.

more by ed mendlowitz

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following are 12 reasons:

1. tax season is profitable and accounting is a business where we try to maximize our earnings. sure, there is a great concentration of work in a short period with occasional pressure, but if handled properly, the work can be managed sensibly with tensions at reasonable levels. i also believe much of the pressure is self-induced by poor scheduling, inadequate quality control and the lack of uniform systems that are followed by everyone in the firm, particularly the partners.

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advisory & consulting

four real-world cas transformations

floating balloons, one lit up like a light bulb

why they did it. how they did it. what they gained and learned.

by hitendra patil
client accounting services: the definitive success guide

across the accounting profession, few areas are experiencing the kind of meaningful, sustainable growth seen in client advisory services (cas). publicly available information, such as aicpa/cpa.com’s latest cas benchmark survey, begins to paint a clearer picture, but it’s the story behind the statistics that truly highlights the potential of cas.

more by hitendra patil
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the true power of advisory-cas comes to life in the stories of real firms and real clients. this article highlights transformational case studies from unlocking seven-figure tax savings to helping clients navigate critical decisions with clarity. you will see how firms built their cas-first identity, turned insight into outcomes and overcame the hurdles that once held them back. these stories are proof that advisory, done right, delivers lasting business change.
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