today's features
outlook & analysis

staff turnover’s down, but why?

the aftermath of the great resignation leaves many questions.

by 卡塔尔世界杯常规比赛时间 research
rosenberg national survey of cpa firm statistics

as the pandemic wound down, there was a pretty big shakeup at cpa firms. almost a fifth of employees left their firm. some moved on to similar positions. some got canned. and some ditched the whole profession in a search for satisfaction elsewhere.

more: what’s your firm worth? private equity wants to know | the new pipeline: outsourcing and offshoring | is this the last year of accounting’s golden age?
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charles hylan – managing director of the growth partnership, which conducts the rosenberg national survey of cpa firm statistics – hazards a guess, based on his experience with cpa firms, that “a large number are leaving the profession altogether.” among all firms surveyed, i.e., firms with over $2 million in billings, “a whopping 75 percent of staff turnover is voluntary.”

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accounting influencers

richard kopelman: aprio’s plans for global conquest | accounting influencers | part 2 of 2

from $70 milliion to $450 million: the power of positivity, strategic planning, and going international.

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accounting influencers
with rob brown

richard kopelman, ceo and managing partner of pe-owned aprio, shares his philosophy of staying positive and never giving up, the importance of having a well-written strategic plan, and his vision of truly global accounting firms.

see part 1: richard kopelman: inside aprio’s bold makeover | more accounting influencers with rob brown | aprio sells majority stake to charlesbank capital partners  | cited: mindset: the new psychology of success

in the second part of a two-part accounting influencers series, kopelman tells rob brown that a growth mindset drives aprio’s tremendous revenue growth from $70 million to $450 million.

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growth strategies

katie thomas: how to recruit the best, organically | gear up for growth

leveraging social media and other digital platforms allows firms to attract talent without relying on traditional job boards or recruiters.

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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

“you actually have to be a good firm,” katie thomas, cpa, founder and owner of leaders online llc, replies when asked about the factors needed for an organic inbound recruitment strategy to work. “and that may seem obvious, but if you are doing the things that people aren’t attracted to, no, it doesn’t matter how great your marketing team is, they can’t make you stand out if you don’t have leading ideas and leading thoughts of things that you’re doing to change the firm or change the profession and have people actually want to come work with you.”

gear up for growth spotlights the best strategies for smart and effficient growth in today’s competitive landscape. more gear up for growth every friday here.|  more capstone conversations with jean caragher every monday | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 podcasts here

thomas is this week’s guest on gear up for growth, a new show hosted by jean caragher, president of capstone marketing, and powered by 卡塔尔世界杯常规比赛时间. the focus of her recruitment strategy is on how to get more accountants to stay in the profession and realize there are firms that are doing things differently.

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marketing & sales

five ways smart marketing boosts your firm’s enterprise value

illustration of marketing strategy

it starts with culture.

by august j. aquila

a marketing culture can have a significant impact on an enterprise’s value.

more: marketing’s role in staffing and recruitment | measuring marketing success: the 10 kpis | is pricing a marketing function? | analyze your firm to keep it current | three more strategies for growing your practice | understand the 10 steps of the buying process

here are five ways in which a strong marketing culture can raise to the valuation of your firm.

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pro member exclusive

eleven things that good mentors do

man and woman talking in office; he is seated in chair, she is sitting on edge of table

plus 14 keys to successful programs.

by marc rosenberg
cpa firm staff: managing your #1 asset

“the delicate balance of mentoring someone is not creating them in your own image but giving them the opportunity to create themselves.” – steven spielberg

the existence of a mentoring program is a statement by the firm that it doesn’t want to leave the retention, development and success of its staff to chance. instead, the firm wants to be proactive about helping staff succeed and grow.

more: give the recognition your staff needs | the importance of great bosses | how remote work is impacting accounting firms | make work flexibility work for everyone | why staff leave cpa firms … and how to stop them | how to solve the big disconnect in talent management | what relevance means for staffing in accounting | how accounting staffing has changed
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

a mentor is a neutral sounding board for the staff person. ideally, a mentor should not be a staff person’s supervisor on work projects. at smaller firms, this may not be feasible.

a mentor helps staff navigate office politics and shows them the ropes, helping guide them to their next roles.
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