today's features
pay & compensation

salary guides for accountants vary widely: whom do you believe?

three people in office disagreeing

recruiters atrium, lhh and randstad don’t agree.

by 卡塔尔世界杯常规比赛时间 research

so, how much does, say, a tax manager pull down these days?

well, it depends whom you ask.

more: are you earning what you deserve? | the slow, painful death of the 150-hour rule | partner comp earnings gap: what’s the right spread? | main street accountants see turbulence ahead for small business | partners: your middle managers are getting squeezed | the joys of firing bad clients | gear up for growth | how future-proof is the accounting profession? | accounting influencers | in-person conferences still essential | accounting arc | risky business: the art and science of startup company valuation | innovation through wellness: you can’t grow without a “well” firm | non-accountants in accounting: a game-changer for the profession
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the recruiting firm atrium says the average tax manager takes home between $100,000 and $142,000.

but another recruiter, lhh, says the same person typically earns $158,750 to $172,850, depending on the size of the company.

another firm, randstad, gives tax managers an average of $104,424 to $170,767, depending on experience.
read more →

outlook & analysis

when staffing falls short, clients get culled

man in suit exiting office building

revenues are taking a hit.

by 卡塔尔世界杯常规比赛时间 research

who ever thought it would come to this – accounting firms reducing their clientele?

it seems to be increasingly common, and the reasons are clear. it isn’t a desire to reduce revenues. it’s a desire to keep up with the workload without burning out.

more: how accounting firms are dealing with retirement | next five years are critical for accounting firms | staffing turnover’s down, but why? | what’s your firm worth? private equity wants to know | the new pipeline: outsourcing and offshoring | is this the last year of accounting’s golden age?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

with fewer professionals entering the profession, and more of them leaving, more than half of practices are culling their less profitable or more problematic clients.

read more →

management

is your practice leaking money?

money coming out of sink faucet and going down drain

there’s a spreadsheet for that. three ways to recapture lost revenue.

by sandi leyva
the complete guide to marketing for tax & accounting firms

there are dozens (and maybe hundreds) of ways your practice can leak money.

here are three ideas that are fairly simple to implement and may be some great goals for you to consider.

more: boost your value, boost your fees | three ways to make it easier for prospects to say yes | make your next busy season easier now | how to put your strengths to work for you | implement these two daily rituals | three ways to follow up with prospects | are you throwing away profits? | want to close a deal? set a deadline | how mindset affects your marketing | three steps to becoming a millionaire | five business development mistakes to avoid | twelve ways your business card can hurt you | how to use chatgpt to create images | how to leverage chatgpt during this crazy tax season | got fomo when it comes to ai and chatgpt? you should: here’s what you’re missing
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1. lost customer opportunities.

in just about every business i’ve worked with, there are opportunities within your current customer base that have not been harvested. when you offer multiple services or products, it may even be that some of your clients do not know everything you do.
read more →

accounting influencers

tim brackney: don’t blame private equity. blame the accountants | accounting influencers

the profession’s problems are the profession’s own fault.

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accounting influencers
with rob brown

tim brackney, ceo of a private equity-backed accounting and advisory firm, is challenging the widespread notion that private equity harms the accounting industry.

“private equity is not killing public accounting,” brackney tells rob brown in this episode of accounting influencers. “public accounting was killing public accounting.” read more →
marketing & sales

twenty questions to ask before starting your marketing plan

businesswoman sitting on table while talking with four coworkers

make sure you’re prepared.

by august j. aquila
price it right: how to value accounting services

here are 20 basic questions to ask yourself and your partners before engaging a marketing consultant:

  1. what is our firm’s mission?

more: five ways smart marketing boosts your firm’s enterprise value | marketing’s role in staffing and recruitment | seven ways that marketing helps you retain clients | five ways to make partners fall in love with marketing | losing can help you win more | eight areas to cover for personal goals | service quality: the key to client retention | how life cycle changes your marketing | clients buy solutions, not features
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

  1. is our mission clearly stated and easily understood by the market?
  2. what is our firm’s image in the market?

read more →