today's features
marketing & sales

the four steps of the personal marketing process

remember we’re in a service business.

by august aquila
max: maximize productivity, profitability and client retention

most new business comes about because of personal marketing efforts. there is a process that your personal marketing efforts need to follow.

more by august j. aquila
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in fact, the only way you will get different results is to change your current marketing process. let’s look at the four steps in the personal marketing process. read more →

management

five simple controls to prevent fraud

businessman holding up magnifying glass

strengthen your processes and your deterrence.

by ed mendlowitz
77 ways to wow!

i’ve talked about fraud in not-for-profits, but it is also a serious issue for business firms. here are some cash fraud scenarios and prevention techniques that can apply to all types of organizations.

more by ed mendlowitz
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

scenario: one employee who is responsible for, or has access to, the handling, recording and mailing of cash disbursements creates a non-existing vendor who sends the company invoices, which are paid.
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featured video

brown: employer brands talk | move like this

real employee stories, not polished slogans, are winning the war for talent.

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move like this
with bonnie buol ruszczyk
for 卡塔尔世界杯常规比赛时间

in this episode of move like this, host bonnie ruszczyk sits down with rob brown, founder and host of accounting voices and previous host of accounting influencers, to talk about what’s really driving change in the accounting profession.

speaking from the uk with deep experience across the u.s. and global markets, brown shares what he’s seeing in firms of all sizes: pressure from talent shortages, shifting expectations from younger professionals, and the growing importance of a strong employer brand rooted in real stories, not slogans. 

more move

brown starts by outlining three major workplace trends. 
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mergers & acquisitions

eight questions for assessing merger compatibility

overhead view of people solving a large jigsaw puzzle

plus 23 issues to negotiate.

by marc rosenberg
the rosenberg practice management library

these questions can be explored via interviews or group sessions. but they are all great questions that will give insight into each firm’s culture and personality.

more by marc rosenberg
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

  1. why do the firms really want to merge? after the merger, will the firms have the commitment and wherewithal to realize their expectations? acid test: if some of the main reasons for doing the merger are clearly not realized 12 months later, which issues and failures would make you the most upset and frustrated?
  2. how would the new firm be better than the sum of the two individual firms?

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outlook & analysis

tech, talent, advisory will fuel growth

every year, the 2025 rosenberg map survey asks the industry’s top consultants to share their observations from cpa firms across the country: how do you think the next 12 months will unfold? trends? predictions? other thoughts? also, how would you assess the last 12 months? trends? observations? struggles?

accounting firms are finding themselves in one of two camps.

by scott moore
 the rosenberg survey

growth-oriented firms will continue to explore their options to sustain their longevity and competitiveness. whether they remain independently owned or become investor-backed, key areas of focus will be to seek ways to harness technology, optimize their talent strategies and elevate client value with advisory models.

more: the 2025 rosenberg map survey is available from 卡塔尔世界杯常规比赛时间 here.

a renewed focus on growth has gained momentum, fueled by investor interest, technological advancements and the adoption of advisory models.
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