today's features

art werner: crypto caution | quick tax tip

treat cryptocurrencies like the next dot-com bubble.

 

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quick tax tip
with art werner
cpe today

as cryptocurrencies continue to infiltrate everyday investment portfolios and client conversations, seasoned tax educator and cpa art werner offers a stark warning to practitioners: “crypto concerns me—and i think it should concern accountants.”

click here for more art werner

in a recent episode of quick tax tips with art werner, the well-respected tax advisor and educator peels back the hype to expose the risks tax professionals and their clients face when navigating the unpredictable world of digital currency. with over 20,000 cryptocurrencies in existence globally and little regulation governing many of them, werner believes the speculative nature of crypto investments resembles past financial manias—with potentially devastating consequences.

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value pricing driven by three factors

it’s a perfect storm. embrace it.

by jody padar
the radical cpa

ron baker is known as the value pricing guru in the accounting space. he was way before his time in separating the price of labor from the value of a product. labor-based pricing is based on the difficulty of doing a task. value pricing looks at everything from the client’s viewpoint. his argument is as follows: the value you provide your customer, regardless of the deliverable, is worth way more than the hour.

more by jody padar
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while value pricing isn’t new, automation has driven it to the forefront. automation gives cpas up to 90 percent more time to provide valuable services based on their expertise, knowledge base and experience.
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donny shimamoto: reimagine diversity and belonging in the profession | move like this

“the real question isn’t whether a firm is diverse enough. it’s whether the people in that firm feel like they truly belong there.”

 

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
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move like this
with bonnie buol ruszczyk
for 卡塔尔世界杯常规比赛时间

in this episode of move like this, host bonnie buol ruszczyk and guest donny shimamoto, cpa.citp, cgma, explore the complex landscape of diversity, equity, and inclusion (dei) in the accounting profession, specifically in the current political climate.

shimamoto, founder and managing director of intraprisetechknowlogies llc and founder and inspiration architect for the center for accounting transformation, shares insights into the challenges faced by underrepresented professionals, drawing from his personal experiences as an asian male in leadership roles. they discuss the persistent barriers that prevent women and people of color from advancing to top leadership positions despite making up a significant portion of accounting graduates.  

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the discussion delves into the current political climate surrounding dei efforts, acknowledging the pushback and misconceptions about diversity initiatives. shimamoto emphasizes that these efforts are not about quotas or tokenism but about creating genuine opportunities and a sense of belonging for all professionals. the conversation highlights the importance of moving beyond mere inclusion to fostering an environment where every team member feels they truly belong and can contribute meaningfully.  

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make selling easier in five steps

woman talking on phone while looking through papers

remember the three things you represent.

by martin bissett
business development on a budget

selling is not something you abruptly need to go and do, and it’s not a suit you wear or a personality you adopt. you don’t need to suddenly be nicer or different because you are out of your comfort zone.

more by martin bissett
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for you, going forward, selling means a constant quest to build a perception of yourself and your firm. once you buy into that idea, you can relax and realize that selling is not the enemy but the conduit through which you access new areas of business by demonstrating the value cpas bring to clients.
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non-equity partners a growing trend

two businessmen shaking hands

why it works … and how it can fail.

by marc rosenberg
the rosenberg practice management library

“it is rare to find a partner who is selfless. if you are lucky, it happens once in a lifetime.” – michael eisner, former ceo of disney

“the best thing a human being can do is to help another human being know more.” – charlie munger, former vice chair of berkshire hathaway

more by marc rosenberg
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the use of the non-equity partner position (some call it an income partner) has been on the rise at cpa firms for 20 years or so, as the data here, from a rosenberg map survey, show:
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jean zick: happy team = happy clients | the disruptors

flexible schedules, remote culture, and ‘durable skills’ are reshaping the accounting profession.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
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the disruptors
with liz farr

the traditional accounting firm model is under pressure—and the disruptors podcast is highlighting the pioneers who are rewriting the rules. in this episode, host liz farr talks with jean zick, ceo and co-founder of juna financial, about how she’s building a different kind of accounting firm: remote, people-first, and future-ready.

more podcasts and videos: breslin & greathead: be a client advocatedominic piscopo: clear pay=bargaining powerdebbie kilsheimer: stop thinking small | dave kersting: collaborate with co-firming | ashley francis: ai’s a partner, not a replacement | richard roppa-roberts: collaboration over competitionira rosenbloom: m&a numbers are easy – culture fit is hardroman villard: ditch the suit & shinemonique swansen: align firm values with servicestina mcgill: how to create lasting client impactstefan van duyvendijk: develop operational mindsetsteve evans: why traditional hiring methods fail | roger knecht: can you be an accountrepreneur?beth whitworth: focus on outcomes not hours |mike sylvester: learn to say nosalim omar: identify your client’s $100,000 problem | jackie meyer: earn more with fewer clients | jack fleherty: don’t be a ‘yes’ person |

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“we wanted to create a company we would have wanted to work for earlier in our careers,” says zick, who launched juna in 2016 to fill what she saw as a gap in the market: companies paying cfo-level fees for basic bookkeeping tasks. “every company deserves great accounting, no matter their size.”

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make supervision and review personal for real impact

man and woman looking down at document

“do you believe that the person who worked with you on this job could run this job next year?”

by alan anderson, cpa
transforming audit for the future

over the last year, we’ve noticed that firms are grappling with a new problem left over from the pandemic: the audit staff who became seniors during covid-19 missed out on a critical key to success.

more by alan anderson
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while supervision and review of new staff has never been great, covid-19 made it worse. most firms focused primarily on getting the work done remotely and neglected professional skills. then, firms hired many new people because of the massive turnover.

now that firms are in their 50th month of busy season, everyone has settled into some form of hybrid. however, most firms still haven’t tried to seriously resurrect the importance of supervision, review and holding people accountable.
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ten tips for gentle client culling | listicle

//m.g005e.com/category/checklist/listicle/by 卡塔尔世界杯常规比赛时间 research

sometimes a client just isn’t worth the effort. both cpa and client might be better off if they part ways.

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but the parting shouldn’t hurt. bad feelings don’t help anyone. here are some tips for politely culling clients for various reasons.

1. set clear boundaries: politely, gently inform the client that their demands, payment delays or other issues fall outside the scope of your firm’s services, expertise and policies.

example: “our firm is aligning with clients whose needs are a closer match to our expertise and policies. unfortunately, we’re unable to continue our engagement.”

2. adjust fees to reflect effort: raise fees to reflect the additional time and resources the client requires.

example: “due to the increasing complexity of your work, our updated fee structure will ensure we meet your needs effectively.”

3. blame limited capacity: explain that your firm is focusing on a select number of clients to maintain service quality.

example: “we’ve made adjustments to our client portfolio to better serve our existing clients, and regrettably, we need to conclude our engagement. you’ve been a great client, but …”

4. blame professional standards: when client requests go beyond your ethical standards, indicate that certain actions or requirements on their part conflict with industry standards or regulations.

example: “in adherence to professional standards, and with a concern for possible legal issues, we must conclude our services where ongoing compliance cannot be maintained.”

5. point to a strategic shift: indicate a shift in your firm’s focus toward a different industry, client size or service type.

example: “we are focusing on a new client segment that aligns with our updated strategy. while it has been a pleasure working with you, we must end our current arrangement.”

6. recommend another professional: you can smooth out the bad news by suggesting another accountant who may better suit the client’s needs. you can add this suggestion to any of the approaches listed here.

example: “given the evolving nature of your business, i believe (colleague’s name) would be an excellent fit for your needs.”

7. frame it as a business decision: position the decision as a necessary step for optimizing your business model. point out that it is policy, not something personal, that led to the decision.

example: “in reviewing our internal resources, we must prioritize areas that align with our core capabilities.”

8. cite communication issues: if applicable, gently address communication barriers as a reason for parting ways.

example: “we’ve noticed some challenges in aligning our communication, and we feel you may be better served by a firm that’s more in sync with your preferences.”

9. highlight missed responsibilities: use the client’s missed deadlines or failure to provide necessary documentation as a reason to disengage.

example: “to ensure quality service, we rely on timely collaboration, which has been challenging to achieve. for this reason, we’d like to recommend that you contact (a certain other firm) who can cater to your needs.”

10. use contractual language: refer to terms in your engagement letter or contract that allow for termination under certain conditions. this tactic can sound a little cold, even nasty, so if appropriate, add some words of regret and best wishes.

example: “per the terms of our agreement, either party may terminate services with notice. please consider this our official notice. we will be glad to tie up any loose ends that remain and to help you transition to another accounting firm.”

bonus tips

here are a few principles of professionalism that can apply to any of the approaches in this list.

  • always give adequate notice, allowing the client time to transition.
  • provide a clear and credible explanation without being overly critical.
  • don’t get into an argument over whether the decision is fair or justified. if the client starts arguing, cut it short by apologizing and saying that the decision has already been made.
  • express gratitude for the opportunity to have worked together. mention a few positive experiences in your relationship.
  • offer to assist with the transition where appropriate.
  • here’s a good pattern for any communication of bad news: first, say something nice or positive. then give the bad news. then go back to something positive, something that gives the recipient a reason to feel good.

ending a client relationship is never easy, but these approaches can help maintain professionalism, protect your reputation and avoid bad feelings.

david podell: build net worth in retirement planning | the concierge cpa

“if you’re not putting your clients into retirement plans, you’re missing one of the biggest value-adds in tax advisory.”

this is a preview. the complete episode is first available exclusively to pro members | go pro here
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the concierge cpa
with jackie meyer
for 卡塔尔世界杯常规比赛时间

in a recent episode of the concierge cpa, host dr. jackie meyer welcomes back david podell, ceo and founder of business benefits consultants, for a deep-dive on retirement strategies that are often overlooked by small business owners, cpas, and even seasoned financial professionals.

more jackie meyer

kicking off with sharp-witted tax news, meyer touches on irs free file expansions, refund reductions, and the hiring of thousands of new auditors—before jumping into a topic that directly connects tax strategy to future financial health: retirement planning.

podell, with more than two decades of experience designing retirement plans, returns to emphasize a crucial point: “if you’re not putting your clients into retirement plans, you’re missing one of the biggest value-adds in tax advisory.”

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expert panel: answers for talent gaps, tech disruption, and evolving business models | accounting influencers

global accounting leaders call for mindset shifts, better storytelling, and a redefined brand.

sponsored by “max: maximize productivity, profitability, and client retention” by august j. aquila  – see today’s special offer

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accounting influencers
with rob brown

in this edition of accounting influencers, four of the profession’s most prominent voices gather for a candid discussion on the challenges and opportunities facing the accounting world. from evolving business models to deep talent shortages, the conversation explores how firms must adapt—or risk irrelevance.

the panel includes randy johnston, co-founder of k2 enterprises and a long-time tech strategist for cpas; trevor greenway, ceo of interval, a software firm helping accountants uncover real-time advisory opportunities; harry blum, managing partner at rsm canada; and jennifer o’carroll, ceo of erp vendor hansaworld and former tax advisor.

“the knowledge is there,” says greenway. “the question is—do firms have the people and bandwidth to act on it?” he warns that while accountants understand the changes required—like the shift to advisory services and the adoption of ai—the labor shortage is the primary obstacle.

blum agrees, calling today’s environment “an experiment in change management,” where firms have never had more opportunity but also never faced more complexity. “the mindset shift needed to transform is the biggest challenge,” he says.

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trust and estate planning is for clients of all ages

portrait of cody barbo
barbo
cody barbo is the founder and ceo of trust & will. before this, he was founder and ceo of industry, a “linkedin” for the service and hospitality industry. he serves on the san diego state university alumni board of advisors and phi kappa theta fraternity’s national foundation board.

it’s never been easier or more affordable with advances in online planning tools.

by cody barbo
the holistic guide to wealth management

studies show that 60 percent of families don’t have any estate planning in place, which usually makes it more painful and expensive for families to settle the estate of their loved ones.

more: annuities and insurance growing more attractive | bridge the advice gap for better financial futures | subscriptions beat aum and hourly fees for wealth management | pursue excellence to win the battle for talent | seven tech keys to a holistic service model | toward a 21st-century cpa: a dynamic vision | why cpas are best positioned to become financial advisors | rory henry upends the traditional accounting firm | why now is the time for cpas to embrace wealth management
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when it comes to considering who will be the best guardian for your children or how to divide your assets among loved ones, thinking about your estate can be stressful and intimidating. in fact, our research shows that half of people who eventually do get estate plans in place, spend one to five years considering before actually completing it. why do so many people procrastinate about something that’s so important?
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build a seven-figure firm in four hours a week

welcome to the crossroads of advisory.

by jackie meyer

are you an accountant, tax advisor or financial consultant who’s feeling overwhelmed by long hours, endless compliance work and ever-increasing client demands? or maybe you’re in a corporate job dreaming of entrepreneurial freedom. are you tired of trading hours for dollars, only to find yourself burned out and undervalued? do you dream of a practice that generates significant revenue and provides you with the freedom to live a balanced, impactful and fulfilling life?

more: jackie meyer: earn more with fewer clients
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you’re not alone. in fact, according to a 2023 report by the illinois cpa society, 41 percent of accounting and finance professionals are either looking for a new job or plan to start looking by the end of the year, citing factors such as salary, burnout and lack of work-life balance. many advisors report working 60 to 80 hours a week, only to see their income plateau while their stress levels skyrocket. this isn’t just about numbers; it’s about a fundamental shift in how we define success and build our practices. if you relate to these struggles, you’re in the right place.
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use what-why-what to structure cas insights

woman examining document

it will make setting your processes easier.

by hitendra patil
client accounting services: the definitive success guide

we know the outcomes that are important from the client perspective can, and should, define your firm’s cas processes.

but how do you create your firm’s cas-specific processes? where should you begin? how would you know what to change and what to add to your processes?

more by hitendra patil
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it is both difficult and easy to create your firm’s cas processes. it will be difficult, not impossible, to ask if you do not have reasonably deep insights into what your clients need and want. it will be easy if you have periodic interactions with your clients.
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