today's features
personal financial planning

art werner: the hidden perk most miss | quick tax tip

the retirement planning hack can be a secret weapon for tax-free growth.

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quick tax tip
with art werner
cpe today

when most people hear “hsa,” they think of medical expenses and high-deductible health plans. but in the latest episode of quick tax tip, tax educator and attorney art werner urges tax professionals—and their clients—to look deeper.

click here for more art werner

in his signature style, werner reframes the health savings account (hsa) as one of the most underrated retirement planning tools available today.

“i don’t look at the hsa as a way to pay for medical bills,” says werner. “i look at it as a disguised retirement plan.”

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pro member exclusive

how firm decisions get made

four people seated around conference table, one with thumb pointed down

bonus: a voting decision grid.

by marc rosenberg
the rosenberg practice management library

“the force can have a strong influence on the weak-minded.” – obi-wan kenobi

there are a number of alternative approaches that firms use to make decisions.

more by marc rosenberg
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1. decision-making authority of the managing partner or executive committee (ec) granted by the partnership. the gold standard for the effective management of any organization is to establish a leader (president, executive director, managing partner, etc.) and bestow the position with sufficient decision-making authority, as contained in the organization’s operating charter or agreement, to manage the entity. this is the best practice for cpa firms’ decision-making.
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pro member exclusive

thirteen ways to demonstrate you’re committed

high angle view of business people stacking hands in a teamwork gesture

do you mean business? show it.

by martin bissett
passport to partnership

rising from senior manager to partner often means being promoted ahead of our peers and contemporaries. it creates a gap in earnings, stature and influence compared to those who were our colleagues on a level playing field just yesterday.

more by martin bissett
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it can also mean that if we are coming into a firm from the outside, we are being promoted over people who have served at that firm for many years and understand the firm’s culture much better than we do now. we may have to lead these people as the head of a department and if so, they’d better be on our side.
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innovation & change management

ditching corporate america: the bold story behind pbs accounting’s rapid rise | the disruptors

after years in corporate roles, samantha hallburn created a firm where people come before profits—and business thrives because of it.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
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the disruptors
with liz farr

samantha hallburn, founder of pbs accounting and tax, didn’t set out to be an accountant. after a progression through sales, marketing, hr, pr, and a stint as ops manager for a telecom company, she was working in banking. her business owner clients needed loans, but when she asked for financials, “they had no idea what i was even talking about,” she recalls.  

more podcasts and videos: jean zick: happy team = happy clients | breslin & greathead: be a client advocate | dominic piscopo: clear pay=bargaining power | debbie kilsheimer: stop thinking small | dave kersting: collaborate with co-firming | ashley francis: ai’s a partner, not a replacement | richard roppa-roberts: collaboration over competition | ira rosenbloom: m&a numbers are easy – culture fit is hard | roman villard: ditch the suit & shine | monique swansen: align firm values with services | tina mcgill: how to create lasting client impact | stefan van duyvendijk: develop operational mindset | steve evans: why traditional hiring methods fail | roger knecht: can you be an accountrepreneur? | beth whitworth: focus on outcomes not hours |mike sylvester: learn to say no | salim omar: identify your client’s $100,000 problem | jackie meyer: earn more with fewer clients

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instead of turning them away, she offered to help. “i started helping my banking clients by going to their offices on my lunch break, after work, before work, on the weekends, days off to help them be able to get me what i needed.” after one particularly bad day in the corporate world, she decided to “roll the dice” and create a full-time venture. 

“i absolutely had no idea what i was really getting into, and that it was just going to be this snowball. and we grew so fast because there was such a need and such a demand,” hallburn says.  

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podcast

amy vetter: reclaim time, energy, & purpose | the concierge cpa

“we’re afraid to communicate, we’re afraid to speak up.” 

this is a preview. the complete episode is first available exclusively to pro members | go pro here
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the concierge cpa
with jackie meyer
for 卡塔尔世界杯常规比赛时间

in a profession known for long hours and technical precision, amy vetter, cpa.citp, cgma, csp, ryt, offers a refreshing message.

there’s more to success than climbing the traditional career ladder.

more jackie meyer

the founder of the b3 method institute joins jackie meyer on the concierge cpa to share her journey from audit partner to yogi and mindful tech advisor—challenging firm owners to prioritize purpose and personal well-being.

“once i made partner, i thought i’d feel happier,” vetter says. “but success without alignment isn’t really success.”

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advisory & consulting

ten more things to tell your high-income clients | listicle

//m.g005e.com/category/checklist/listicle/by 卡塔尔世界杯常规比赛时间 research

your high-income clients probably know most of the topics on this list, but are they keeping up with them? are they making good decisions? do they know how changes in their lives, finances and businesses affect plans?

more listicles here
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use these talking points to maintain contacts with clients.

  1. optimize business structure for tax efficiency: high-income clients are often involved in several businesses. they need to balance s-corp, llc, partnership and other structures to maximize deductions and minimize self-employment tax.
  2. use family limited partnerships (flps): for clients with large estates, flps can help shift wealth to younger generations, manage assets and reduce estate tax exposure. clients need to know all the options and to make periodic adjustments. you may want to get input from various family members.
  3. set up a private foundation or charitable trust: a private foundation allows control over charitable giving while providing immediate tax benefits with a legacy of philanthropy.
  4. consider long-term care insurance: with rising health care costs, high-income clients should evaluate long-term care insurance options for retirement planning. plans need adjustment as clients (and spouses) age and their income changes.
  5. plan for education expenses with 529 plans: are clients up to date on tax-advantaged 529 accounts to save for children’s or grandchildren’s education expenses while benefiting from state tax deductions? touch base with clients to check for changes.
  6. optimize insurance policies: review life, disability and umbrella insurance policies to ensure adequate coverage and cost efficiency as wealth grows.
  7. develop a multiyear tax strategy: use income averaging, deductions and deferral techniques to level income across high-earning and lower-earning years. as you monitor the client’s income, suggest adjustments to the multiyear tax strategy.
  8. invest in tax-advantaged investments: municipal bonds, certain real estate investments and qualified opportunity zone investments can reduce taxable income while generating returns. there are new opportunities every day. clients need to know about them.
  9. diversify investment holdings across tax buckets: continuously balance assets in tax-deferred, tax-free and taxable accounts to create tax flexibility and efficiency in retirement. don’t let clients leave this for the end of the year.
  10. stay updated on tax law changes: for high-income clients, staying informed on tax law changes is crucial to adjusting strategies and maximizing savings. clients need to know about the changes, including impending changes. they need to know what to do about changes, and they need their accountant to advise them.

high-income clients tend to be very busy, but they will always make time to talk money. their accountant needs to talk with them often. use these 10 topics as reasons to contact your highly important clients.

pro member exclusive

a question of trust: not just for the wealthy

keep an eye on the sunset of the tax cuts and jobs act.

portrait of danny lohrfink
lohrfink
 danny lohrfink is the co-founder and chief product officer of wealth.com. previously, he was business lead of sofi’s wealth management division, sofi invest, and held several roles at goldman sachs private wealth management, including vp on the pwm management team.

by danny lohrfink 
the holistic guide to wealth management

contrary to popular belief, a person’s net worth is not the only – or most important – factor when deciding if a trust is appropriate for them. after all a trust is simply an agreement between someone who owns an asset and a trusted person whom they choose to hold and manage that asset for them.

more: trust and estate planning is for clients of all ages | annuities and insurance growing more attractive | quantifying the value of an advisor | raise your rates to change your clientele | how wealthtech is reshaping the future of holistic advice | profile of a modern firm: putting the vision into practice | tsunami of m&a, pe is disrupting the accounting profession | introducing you to a fulfilling return on relationships
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this common misconception that trusts are only for the wealthy has long prevailed as a leading narrative because of the historically high costs associated with establishing and managing a trust. these costs presented a barrier for many individuals who lacked the financial resources to hire an expensive estate planning attorney. the result was that only the wealthy had these vehicles because they were the only people who could afford them.
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accounting influencers

adam lean: get un-stuck | accounting influencers

“this is your chance to make a real difference.”

sponsored by “holistic guide to wealth management” by rory henry, cfp, bfa  – see today’s special offer

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accounting influencers
with rob brown

millions of accountants and bookkeepers are stuck in a cycle of overwork, undercharging, and undervaluation. in this episode of the accounting influencers podcast, adam lean, ceo and co-founder of thecfoproject.com, delivers a wake-up call: the compliance model is broken—and the profession must change course to remain relevant.

lean explains that for most clients, every accountant “looks the same.” they expect the books to be done and the taxes to be filed, and they rarely see the difference between high-quality and mediocre service. this makes it nearly impossible for accountants to raise prices or grow sustainably.

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advisory & consulting

meyer: how i became an accidental entrepreneur

hand below light bulb

answer these 10 questions to see how similar you are.

by jackie meyer

“if your business depends on you, you don’t own a business – you have a job. and it’s the worst job in the world because you’re working for a lunatic!” – michael e. gerber, “the e-myth revisited: why most small businesses don’t work and what to do about it”

october 2010. the day is etched in my memory – cold and sharp, like the sting of betrayal. i was sitting in my car, gripping the steering wheel so tightly my knuckles turned white. just moments before, i had been fired. fired from a job i thought was secure, on a career path i believed i was destined for. the words from my boss were still ringing in my ears: “we’re going in a different direction.” i was stunned. what did that mean for my direction?

more: build a seven-figure firm in four hours a week
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it felt like the bottom had dropped out of my life. years of studying, late nights, and climbing what i thought was the “right” ladder had led to this: humiliation, anger and a terrifying sense of … nothingness. but as i sat there, eyes burning with tears i refused to let fall, something unexpected began to stir beneath the surface of those raw emotions. a spark. a flicker of defiance. and the faintest whisper of an idea.
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client accounting services

reset option helps with cas success

use your engagement letter to provide some reassurance.

by hitendra patil
client accounting services: the definitive success guide

“people think of us (accountants) as the compliance agents – the necessary evil.”

this sentence haunts me even today, after hearing it nearly 15 years ago from a multi-award-winning, highly experienced cpa.

perception!

more by hitendra patil
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has the accounting profession’s brand been (predominantly) perceived as “compliance” only?

“we deal with the past. we do audits. and we deal with the present. we do taxes and books. future – is not our business.”
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featured video

kopelman: culture & capital fuel aprio’s rise | gear up for growth

pe doesn’t have to strip your culture.

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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

aprio ceo richard kopelman offers a behind-the-scenes look at what’s powering his firm’s remarkable trajectory—from a traditional cpa firm to a diversified advisory powerhouse. kopelman credits aprio’s sustained momentum to two key drivers: a relentlessly reinforced culture and a bold leap into private equity.

gear up for growth spotlights the best strategies for smart and efficient growth in today’s competitive landscape. more gear up for growth here | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

since stepping into the ceo role in 2013, kopelman has steered aprio into the ranks of the top 25 u.s. accounting firms. at the heart of that rise? a set of “31 fundamentals” that shape everything from team interactions to client engagements.

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about us

bissett bullet: identify your outcomes

today’s bissett bullet: “clients employ accounting firms to deliver outcomes, not services, whether that be basic compliance or far more aspirational goals.”

by martin bissett

the business model for accounting firms was set up over a century ago and because of the amount of regulation and legislation that the government issues in order for us to carry out compliance work, we often lose sight of what the client is paying us for in the first place. just because the profession has been a recorder of historical performance function up until now that does not mean it has to remain that way.

let’s face it, the clients do not care what qualifications we have, what letters are after our name, what our service lines are on our website. what they care about is whether we can achieve the desired outcomes that they want to realize in their business. talk to them on that basis.

today’s to-do:

take a look at your website to see whether or not you can find the letters after your name on the website. probably yes.

can you see whether the services that your firm offers are on the website? probably yes.

can you see the outcomes for the clients? whether they be tax saving, giving peace of mind or putting people in control of their finances, are they clear? you will find they probably are not. make a change today.

see more bissett bullets here

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accounting arc

the ultimate business hack you’re probably ignoring | arc

“leaders should model respect, not just expect it.”

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accounting arc
with liz mason, byron patrick, and donny shimamoto
center for accounting transformation

more arc: analysis, reaction, comedy

in the age of digital disruption and hybrid work, professional etiquette often feels like an afterthought. but in the latest episode of accounting arc, hosts liz mason, cpa; donny shimamoto, cpa.citp, cgma; and byron patrick, cpa.citp, cgma, argue the opposite: manners are more relevant—and strategic—than ever. 

more accounting arc: resilience, real talk, and the road to mental wellness | blockchain could still reshape accounting | what gen z wants from business | firm differentiation depends upon client service | ron baker: surviving tariff turmoil | are we ready for the hidden risks of ai in accounting? | the research imperative: why data drives accounting success | how coaching can unlock professional success | demystifying accounting governance |  top 10 red flags to watch for in accounting offices | jeremy dubow: private equity as a catalyst for growth | break the burnout cycle in accounting | accounting in transition: 2024 reflections & the road ahead | ron baker: visions for the accounting profession | angie grissom: next gen inspo for accountants | does accounting belong in stem? | rose wang: where numbers meet strategy and creativity | tiktok fraud exposes gaps in financial literacy | how accounting pros own the stage in public speaking | greg kyte: being a cpa is like being the marie kondo of numbers | rachel bashore: a lawyer’s case for reinventing accounting | beyond the basics in ethics education

“manners make a difference,” says patrick, ceo of verifyiq and co-founder of tb academy. “they impact hiring, client service, team dynamics—everything.” 

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