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accounting influencers

the job crisis is a myth; the job remix is not | accounting voices

automation deletes tasks, then dares accountants to create new value on purpose.

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accounting voices
with rob brown

artificial intelligence is no longer a concept that accountants debate in panels or pilot projects. it is actively reshaping how firms hire, train, and define value.

in this episode of accounting voices, host rob brown delivers a blunt assessment of what many professionals are already sensing, but few are saying out loud: ai is not coming for your job. it is coming for what your job does.

that distinction changes everything.

brown frames the moment as an ai talent shock—a structural shift that is quietly altering career paths across public accounting, corporate finance, and advisory work. this is not about fearmongering or futurism. it is about reality on the ground.

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featured video

dunn: time’s the wrong growth metric | gear up for growth

stop counting minutes. start creating meaning.

originally published may 2025
this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

in a re-energizing episode of gear up for growth, paul dunn makes the case that the billable hour isn’t just outdated—it’s holding firms back. the four-time tedx speaker and cofounder of b1g1 challenges accounting leaders to rethink how success is measured and to lead with purpose, not punch clocks.

gear up for growth spotlights the best strategies for smart and efficient growth in today’s competitive landscape. more gear up for growth here | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

talking with host jean caragher, dunn reframes the profession’s obsession with time as a distraction from what clients actually value. “it’s not about the inputs,” he says. “it’s about the outcomes.” when firms anchor their work to results—and to the human impact behind those results—growth follows naturally.

more than two decades after coauthoring “the firm of the future,” dunn remains a vocal critic of six-minute increments. while some firms are inching toward value pricing and advisory-led models, he argues the real shift requires courage. measuring work by time, he notes, is “the opposite of human flourishing.” measuring by impact, on the other hand, elevates both clients and teams.

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advisory & consulting

why offer three service levels?

hand drawing a rainbow-colored 3

you still can add on other services.

by jody padar
radical pricing – by the radical cpa

a tiered service offering should provide your clients with three options. according to experts in mindset and pricing, if you provide three options, people will usually choose the one in the middle. that’s the one you are aiming for them to buy.

also, don’t forget that people buy the payment, not the car. there’s an entire mentality around monthly pricing. if you tell a client it’s a $24,000 engagement, they will balk. they would rather pay $2,000 a month than the full amount all at once. of course, some clients will offer to give you the full engagement amount up front if the price is discounted. from a cash flow perspective, you can offer a small discount if a client is willing to pay this way.

creating your service packages is not a one-size-fits-all activity. there should be different tiered service options for each client persona. it is also important for clients to know that they can upgrade or downgrade their service level when needed.
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advisory & consulting

the details of due diligence

do you have everyone you need on your team?

by ed mendlowitz
77 ways to wow!

in 2012, hewlett-packard announced an $8.8 billion deduction claiming that they overpaid for an acquisition because of the failure of many other people who were responsible for due diligence. i don’t know many of the details, but it seems that someone screwed up big-time.

more by ed mendlowitz
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

due diligence is an essential activity in an acquisition that involves confirming the representations made by the seller, evaluating the strategic fit and terms and conditions of the deal and validating financial, legal, operational and technological aspects of the transaction. keen due diligence can even help determine the final price.
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client service opportunities

gallegos: hr1 is signed; the advisory clock is ticking | big 4 transparency

break down the new law, the unanswered questions, and why waiting for certainty is a strategic mistake.

this is a preview. the complete video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
sponsored by poe group advisors: helping accountants buy, build, and sell exceptional firms. see today’s special offer

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.

big 4 transparency
by dominic piscopo, cpa
for 卡塔尔世界杯常规比赛时间

what does it take to turn dense tax law into business wins? in this episode of the big 4 transparency, host dominic piscopo sits down with mark gallegos, tax partner at porte brown, to explore how a self-described “tax geek” became an eminence engine by teaching, writing, and speaking across the country while translating the new hr1 legislation into clear moves for clients. 

more dominic piscopo | more private equity | more pay & compensation

gallegos serves on the aicpa strategic tax reform advisory group (“strike force”), where volunteer experts parse bills, surface practitioner pain points, and help shape the letters and asks that go to treasury, irs, and capitol hill. that inside track, pressure-testing interpretations with national peers, feeds his day job: delivering 50,000-foot explanations that prompt the most valuable question in professional services: “what should we do next?” 

gallegos and piscopo dive into hr1’s planning levers. 

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