client advisory services is fundamentally driven by people. while technology and automation streamline workflows and improve insights, people are the defining edge of any cas practice. behind every strategic financial recommendation, dashboard insight and advisory conversation is a skilled professional ready to serve, solve and lead.
technology and tools can only take you so far. it’s your people who bring advisory to life. in this post, we look at the human capital behind every successful cas practice. you will discover how to cultivate advisory skills, train existing staff to think strategically, recruitment and retention strategies, and structure your team to support sustainable growth. most importantly, you will learn how to foster a firm culture that values insight, curiosity and proactive client impact. read more →
when cpa firms talk about growth, the conversation often centers on acquisitions, headcount, or revenue targets.
but alan whitman, the ex-baker tilly ceo and newly named ceo of a private-equity-backed hybrid, says sustainable growth requires something deeper: clarity of strategy, shared language, and systems that enable people to perform at scale.
growth requires a mindset before metrics. sustainable scale comes from changing how a firm thinks and operates, not just from chasing revenue, headcount, or deal volume.
strategy is about direction, not activity. conferences, outreach, and initiatives only matter when they clearly support how the firm wants to be seen and who it is built to serve.
systems enable people to scale. communication, sales, and talent engines allow firms to grow without relying on individual effort or burnout.
language creates alignment. clarity about who the firm is and what it does helps teams make consistent decisions and reduces confusion as the organization expands.
leadership demands clarity over hope. early success may come from hustle and hope, but long-term growth requires intentional structure, accountability, and shared understanding.
this episode of afo wealth management forward was recorded shortly before the public announcement of a new professional services platform that combines accounting and advisory firm nichols cauley with insurance brokerage partners risk services and transaction advisory firm jgh consulting. the new platform is supported by a strategic investment from private equity investment firm madison dearborn partners. whitman was named ceo of the combined platform. widely known for his role in helping scale baker tilly into a national firm, whitman says his leadership mindset is focused less on outcomes and more on the conditions that enabled growth.
aaron klein co-founded nitrogen and led the company to 42 straight quarters of growth as its first ceo. he was named by investment news as one of the industry’s 40 under 40 executives, and the wealth management industry awards honored him as ceo of the year in 2023.
we face risks every day in our lives, from getting into our cars, to eating meals prepared at a restaurant, to flying in planes, to attending parades, sporting events and concerts. rather than burying our heads in the sand, most of us get on with our daily lives by making calculated assumptions about what risks are safe and manageable and which ones are reckless.
when it comes to our money, however, risk plays all kinds of games on our emotions and often triggers our fight-or-flight response. the securities & exchange commission defines financial risk as “the degree of uncertainty and/or potential financial loss inherent in an investment decision.” in general, as investment risks rise, investors seek higher returns to compensate themselves for taking such risks.
bolton
dan bolton is vice president of corporate marketing at nitrogen. he is the creator of the fearless investing summit, one of the most dynamic and well-attended conferences in the wealth management profession, and launched the pre-eminent benchmark advisor growth survey.
so, if you’re thinking of adding an investment advisory component to your accounting practice, just know that being crystal clear about each client’s unique tolerance for risk is the first step toward getting them invested properly.
what is risk tolerance?
risk tolerance is an investor’s ability (and willingness) to endure market fluctuations and potential losses without abandoning their investment plan. read more →
client billing can include hourly billing, but it can also include flat-fee, retainer-based and/or value-based billing. most people use one of these four methods. some use all of them or even a hybrid. read more →