today's features

marketing strategies for wealth management services

portrait of kelly waltrich
waltrich
kelly waltrich is the co-founder of intention.ly, a leading marketing consultancy to fintech and finserv companies.

turn holistic services into accelerated growth.

by kelly waltrich
the holistic guide to wealth management

for cpas, offering holistic wealth management services can be a game changer for your practice. these services are a clear opportunity to provide top-notch guidance to clients while fueling additional revenue streams.

more: trust is the primary ingredient | use goodwill to maximize exit readiness | a question of trust: not just for the wealthy | bridge the advice gap for better financial futures | subscriptions beat aum and hourly fees for wealth management | pursue excellence to win the battle for talent | seven tech keys to a holistic service model | toward a 21st-century cpa: a dynamic vision | why cpas are best positioned to become financial advisors | rory henry upends the traditional accounting firm
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

but let’s be real – simply hanging out a “wealth management” shingle won’t cut it in an industry in which competition is abundant, and differentiation is key. making your clients and prospects aware of your expanded offerings, and growing your business as a result of those offerings, requires a much more targeted approach.
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huber: from noise to noteworthy | accounting influencers

ditch bland blogs and craft content that actually converts.

 

sponsored by max: maximize productivity, profitability, and client retention by august j. aquila  – see today’s special offer

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accounting influencers
with rob brown

in this accounting influencers episode, nick huber—former financial times journalist and expert in content strategy—calls out the elephant in the accounting marketing room: most firm content is forgettable. but it doesn’t have to be.

instead of cranking out generic updates and lifeless newsletters, huber challenges firms to rethink their approach. “content is more than a checkbox. it’s your chance to stand out, show what you know, and shape how people perceive your firm,” he says.

despite his statement, huber does offer two checklists for evaluating and producing lead-generating content.

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can doge and palantir fix the irs with a ‘mega api’?

and what about data security and privacy?

by 卡塔尔世界杯常规比赛时间 research

the internal revenue service is developing a unified api layer intended to consolidate access across its fractured legacy systems, a move that could transform the agency—if executed with transparency, speed, and user needs in mind.

more irs | brace yourself: irs 25% staff cuts mean big trouble for tax pros and clients | what to watch in the one big beautiful bill |irs’s big annual report: already out of date as agency grapples with chaos and cutsbusy season barometer stats: who’s responding and how they’re doing | tax season faceplant: accountants overrun by late chaos

the project gained momentum–and sparked controversy–this year with the department of government efficiency and palantir technologies aiming to build a comprehensive api system.

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ellison-taylor: small firms’ fix for talent crisis | gear up for growth

they’re not leaving the firm. they’re leaving you.

originally published jan. 10, 2025.
sponsored by max: maximize productivity, profitability, and client retention by august j. aquila  – see today’s special offer

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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

what’s driving talent out of accounting firms? according to kimberly ellison-taylor, cpa, cgma, citp, cisa, everything from outdated leadership to untold success stories is pushing promising professionals away. in this episode of gear up for growth, powered by 卡塔尔世界杯常规比赛时间, host jean caragher sits down with the powerhouse behind ket solutions to explore how the profession can—and must—change to attract and retain the next generation.

gear up for growth spotlights the best strategies for smart and efficient growth in today’s competitive landscape. more gear up for growth more capstone conversations with jean caragher | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

ellison-taylor, former chair of both the aicpa and the maryland association of cpas, started her journey into accounting as a third grader inspired by a career-day presentation. that spark led to decades of leadership—and now, a mission to transform the narrative around what it means to be a cpa.

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five million irs refunds delayed by staff cuts

still, better than 21 million in 2022 pandemic.

by 卡塔尔世界杯常规比赛时间 research

2025 filing season by the numbers
individual returns received 140.6 million
refunds issued 86.1 million
total refund dollars $253 billion
average refund $2,942

issuing $49 billion more in refunds than last year, the internal revenue service processed over $253 billion in refunds during the 2025 filing season, with 86.1 million refunds issued and an average check of $2,942, according to the national taxpayer advocate’s 2026 objectives report to congress.

more irs | brace yourself: irs 25% staff cuts mean big trouble for tax pros and clients | what to watch in the one big beautiful bill |irs’s big annual report: already out of date as agency grapples with chaos and cutsbusy season barometer stats: who’s responding and how they’re doing | tax season faceplant: accountants overrun by late chaos

in 2022, the irs faced a substantial backlog, with over 21 million delayed refunds, primarily due to pandemic-related challenges and a surge in paper filings. by 2023, improvements in processing systems and staffing helped reduce the backlog to approximately 1.9 million delayed refunds. however, in 2025, delayed refunds rose again to over 5 million, slowed by headline-making staff cuts and an uptick in identity theft cases requiring additional verification.

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leverage technology for growth

how to make your tech stack work for you.

by jackie meyer

we have discussed how solid systems and processes can streamline your operations and boost efficiency. now, it’s time to delve into the specific technologies and software that can truly transform your advisory practice and propel your growth. we’re going to talk about building your tech stack – the collection of tools that work together to support and automate your workflows.

more: streamline your operations with systems and processes | craft tiered service packages for maximum impact | master the roi method: price for value, not time | from compliance to advisory: shifting the value proposition | niche down to scale up | how to define your vision | how i became an accidental entrepreneur | build a seven-figure firm in four hours a week
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

embracing the right technology can elevate your one-person or small firm into a powerhouse that feels much larger. when done right, tech removes drudgery, reduces errors and creates a client experience that’s smooth and modern. on the flip side, ignoring tech or using outdated tools can hold you back, limit your growth and eat away at your time. let’s make sure that doesn’t happen!
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bissett bullet: help them understand

today’s bissett bullet: “we might want to work with a potential client, and see the benefit to them of doing so, but that is immaterial if they themselves don’t understand why.”

by martin bissett

so often i am told by the accounting profession that they just cannot understand why a business did not come on board when it was so obvious as to the benefit to them for doing so.

the reality is, whether we see the necessity or not for a client to work with us, our opinion is irrelevant. the responsibility is incumbent upon us to make sure that the business sees a compelling reason for working together, and make sure that the reason creates a sense of urgency that allows them to give us a decision in our favor.

let’s not fall into the trap of thinking that just because we understand why they should change that the business automatically does too.

today’s to-do:

give thought today to the next meeting you have got coming up in your diary with a potential, or indeed existing, client. make sure you have a way prepared of making the client or prospect understand why working with you is in their best commercial interests.

see more bissett bullets here

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the hidden reason you’re exhausted | arc

discover the link between triggers, burnout, and the power of saying “not right now.”

originally published may 29, 2025.
sponsored by 卡塔尔世界杯常规比赛时间 pro membership. get more. go pro!  – see today’s special offer

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accounting arc
with liz mason, byron patrick, and donny shimamoto
center for accounting transformation

more arc: analysis, reaction, comedy

let’s be honest: the accounting profession isn’t exactly known for work-life balance. long hours, tax season sprints, and “just one more thing” emails can leave even the most seasoned pros teetering on the edge of burnout.

in this episode of arc, hosts liz mason, cpa; donny shimamoto, cpa.citp, cgma; and byron patrick, cpa.citp, cgma, confront that edge—and explain why healthy boundaries are more than just trendy jargon. they’re essential tools for staying sane, productive, and professionally respected.

more accounting arc: your identity is not a liabilitywhat happens in vegas… gets reported on a tax returnburnout, be gone: accounting needs a boundary breakthroughthe ultimate business hack you’re probably ignoringresilience, real talk, and the road to mental wellnessblockchain could still reshape accountingwhat gen z wants from business | firm differentiation depends upon client service |

“burnout is basically professional depression,” says mason, ceo of high rock accounting. “if you find yourself triggered, angry, or exhausted at work all the time, there’s a good chance your boundaries are being violated—and you might not even realize it.”

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irs phone stats improve—unless you’re a tax pro

what “priority service”? only 61 percent of practitioner calls get through.

irs phone line
level of service
accounts management
87%
practitioner priority service
61%
installment agreement / balance due
35%
identity theft
29%
critical support lines remain overwhelmed.

by 卡塔尔世界杯常规比赛时间 research

the internal revenue service reports significant improvements in its phone service, but the gains mask critical shortfalls in other high-demand lines, frustrating taxpayers and practitioners alike.

more irs | brace yourself: irs 25% staff cuts mean big trouble for tax pros and clients | what to watch in the one big beautiful bill |irs’s big annual report: already out of date as agency grapples with chaos and cutsbusy season barometer stats: who’s responding and how they’re doing | tax season faceplant: accountants overrun by late chaos

despite improvements in certain areas, such as the accounts management lines achieving an 87 percent level of service with average wait times dropping to 3 minutes, other critical lines experienced significantly lower service levels. for instance, the identity theft line had an los of just 29 percent, and the installment agreement/balance due line stood at 35 percent.

however, performance plummets for other phone lines. the level of service on the identity theft line was just 29 percent, and on the installment agreement/balance due line, it was 35 percent.

the practitioner priority service line, heavily used by professionals, managed just 61 percent, well below the standard for acceptable support.

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how to create client personas

they’ll help you build service packages.

by jody padar
radical pricing – by the radical cpa

one drawback of the hourly pricing model is its one-size-fits-all nature. every client is charged the same rates per hour, with the only difference being the number of hours each uses.

but the world isn’t made up of identical people working in identical businesses and driving identical cars to and from their identical homes. thank goodness!

more by jody padar
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clients are as different as you or me, but we can group them into buckets called personas based on shared values or traits. in a client-centric firm, it helps to understand these basic personas so you can more efficiently meet each client’s needs. you probably have a handful of personas in your firm right now. you just haven’t seen them as a grouping because, in your bill-by-the-hour model, it doesn’t matter who they are.
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hannah munro: real reasons change fails | accounting influencers

from unclear goals to digital missteps, this episode outlines what it takes to transform with confidence.

this was originally published april 19, 2025.
sponsored by “max: maximize productivity, profitability, and client retention,” by august j. aquila  – see today’s special offer

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accounting influencers
with rob brown

change isn’t slowing down. it’s speeding up. and according to hannah munro, that’s precisely why finance professionals can’t afford to treat transformation as a one-time event.

in this episode of accounting influencers, munro—managing director of itas solutions and host of the cfo 4.0 podcast—discusses driving successful change in accounting and finance. she dives into why so many transformation initiatives fail and outlines a smarter path forward for firms looking to adapt, evolve, and thrive.

“the pace of change is accelerating,” munro explains. “that volatility and uncertainty are forcing finance professionals to elevate their role.”

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ten ways to hold partners accountable

man, woman, man having serious discussion around conference table

making partner doesn’t mean it’s time to kick back.

by marc rosenberg
the rosenberg practice management library

partner accountability addresses what is expected of each partner, how partners will be managed so that expectations are met and what the consequences will be for failure to meet these expectations.

more by marc rosenberg
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

we have interviewed hundreds of partners on partner accountability. we frequently ask them if they would like the firm to have partner accountability. a response we often get is a derivation of: “yes, i’m all for partner accountability (long pause …) as long as it doesn’t affect me!”

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‘kryptonite:’ irs buried under 8 million paper returns

2025 season leaves 8.2 million unprocessed returns and a backlog of 750,000 correspondence cases.

return type
scanned by april 18
form 1040
~1%
form 940
~9%
form 941
~13.5%
far behind digital processing goals.

by 卡塔尔世界杯常规比赛时间 research

despite modernization efforts, the irs is drowning in paper, which the national taxpayer advocate calls the agency’s “kryptonite.”

more taxbrace yourself: irs 25% staff cuts mean big trouble for tax pros and clients | what to watch in the one big beautiful bill  | irs’s big annual report: already out of date as agency grapples with chaos and cutsbusy season barometer stats: who’s responding and how they’re doingaccountants reporting a pretty good yeartax season faceplant: accountants overrun by late chaos

during the 2025 filing season, the irs scanned fewer than 1 percent of paper-filed forms 1040, falling drastically short of its paperless processing initiative goals. this continuing reliance on paper adds months to the processing cycle. in addition to return delays, it clogs the system for identity theft resolution, amended returns, and refund claims, each requiring manual review. for tax professionals, the paper problem means longer timelines, more uncertainty, and higher support costs.

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