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gordon: the most powerful sentence you’ll learn | the concierge cpa

the silver bullet technique can transform messaging and persuasion.

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the concierge cpa
with jackie meyer
for 卡塔尔世界杯常规比赛时间

most accounting professionals do extraordinary work—and still struggle to explain why it matters.

that tension sits at the heart of a standout episode of the concierge cpa, where host dr. jackie meyer is joined by messaging strategist neil gordon for a wide-ranging conversation on persuasion, clarity, and the future of tax advisory in an ai-driven world.

the result is an episode that feels less like a marketing lesson—and more like a wake-up call for tax professionals who know their value but haven’t quite figured out how to communicate it.

more jackie meyer

early in the episode, meyer names a frustration that resonates across the profession: most tax professionals create real value, yet struggle to articulate it in a way that inspires action.

that gap isn’t about intelligence or effort. it’s about messaging.

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how pe drives billing rates higher

new paper links post-2020 surge to consolidation and pricing power.

barrios and abramova: as pe moves into accounting, researchers see more roll-ups, more non-audit work and higher fees

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a new study says private equity’s post-2020 rush into accounting is pushing up fees.

in “financializing the professions: the rise of private equity in accounting,” inna abramova of london business school and john m. barrios of yale school of management examine what happens when outside capital enters a profession historically organized around partner ownership and licensing rules. using data from 1999 to 2024 that link “more than 3,600 pe transactions” to mergers and acquisitions, labor markets, and audit pricing, the authors report that private equity investment “increases sharply after 2020.”

more private equity

the paper lands amid a widening regulatory and standards-setting response. state boards of accountancy, nasba, the aicpa and international ethics setters have been studying whether alternative practice structures and private equity investment create new independence risks or oversight gaps. the study adds market-level evidence — not a case study of a single deal, but measurable signals of consolidation and pricing power.

“the word has gotten out there that accounting firms are great investments,” consultant allan koltin says. finance professor sabrina howell, who has studied private equity, describes it as “the tip of the spear driving consolidation” in a traditionally fragmented industry.

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busy season 2026: irs problems, staffing issues and client wrangling emerge as top pressures

irs dysfunction replaces obbba as top concern.

on the front lines (clockwise from top left): woodard, dienhart, volk, stitely, tejero, brady, svihla.

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join the survey. get the results.

with only a week to go before the opening of filing season 2026, tax practitioners are focusing on irs dysfunction as their biggest potential problem this year

and no wonder. the agency was already chronically underfunded, buried under a mountain of overdue paperwork, and crippled by ancient computer systems when it lost 25% of its workforce in early 2025.

join the busy season barometer survey here.

more tax, pricing, and the 2026 outlook

today 63% of tax professionals say a beleaguered irs poses the single biggest risk to this year’s tax season, up from 54% just a couple of months ago, according to the 卡塔尔世界杯常规比赛时间 busy season barometer.

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werner: avoid tax surprises for clients | quick tax tip

unexpected tax bills erode trust fast. most are preventable—if cpas spot the warning signs early enough.

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quick tax tip
with art werner
cpe today

surprise tax bills remain one of the most common—and avoidable—sources of client frustration. in most cases, the issue isn’t aggressive planning gone wrong, but passive assumptions left unchecked throughout the year.

tax attorney art werner, jd, points to predictable triggers: income that rises while withholding stays flat, investment activity that isn’t incorporated into estimates, and planning decisions made without coordination across the return.

click here for more art werner

variable income is a frequent culprit. bonuses, equity compensation, retirement withdrawals, and side-business earnings can easily push clients into higher brackets or trigger phaseouts.

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how private equity created $200 billion in new riches for cpas

the math is simple, even if the implications are not.

by 卡塔尔世界杯常规比赛时间

for decades, the value of a cpa firm was constrained by one simple fact: partners had to buy each other out with their own money. that reality imposed discipline, but it also capped valuation. firms were priced to be affordable, not aspirational.

that changed when private equity arrived.

more private equity

over the past five years, private equity funding has fundamentally altered how cpa firms are valued — not by changing what firms do, but by changing how the market prices scale, recurring revenue and growth potential. the result has been a sharp, uneven reset in firm values, with some practices worth 2 to 4 times what similar firms would have commanded just a few years earlier.

before private equity entered the market, the top 500 cpa firms, which generate roughly $146 billion in annual net revenue, would have been valued at roughly $170 billion using traditional pricing norms. applying today’s private-equity-driven revenue multiples implies a total enterprise value of more than $400 billion — a valuation reset of more than $200 billion without any change in underlying revenue. even the smallest firms may rise with the tide. the 500th largest firm runs about $6 million a year.

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