today's features

unicorns and funerals: from botkeeper’s demise to basis.ai’s rise

how ai accounting went from pioneering to inevitable in 1 month and 11 years.

by 卡塔尔世界杯常规比赛时间 research

the $90 million education: botkeeper spent 11 years and nearly $90 million teaching the accounting profession that ai could do real work. basis, fieldguide, and accrual raised $250 million in a single month to finish what botkeeper started.

in a matter of days, ai in accounting produced its most celebrated funding round and its most instructive collapse. both developments were years in the making. neither was a surprise to anyone paying close attention.

the leap from botkeeper’s machine learning to basis.ai’s agentic ai didn’t just change the technology. it changed which companies survive.

more ai | outlook 2026: agentic ai reaches the tipping point in tax and accounting firmsgen ai in accounting: epic transformation, or overheated hype?ai tax app crashes financial stocks on wall streetthe $125 billion challenge: intuit’s ai platform redraws the accounting mapbot wars: wolters kluwer, intuit, thomson reuters battle for ai dominance in cpa firmshow taxdome and juno just changed the tax tech game | meet basis, the new ai bookkeeper on the block

the juxtaposition is not just ironic. it is clarifying.

what happened in february 2026 was not a story about whether ai works in accounting. the research says it does.

it was a story about which business models survive the moment when ai actually arrives — and which ones get caught between the old world and the new one, having spent years and tens of millions of dollars building toward a future that materialized faster, and harder, than anyone expected.

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carrie steffen: the staffing problem nobody talks about | move like this

the profession talks too much about deadlines and not enough about impact. students are listening.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
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move like this
with bonnie buol ruszczyk
for 卡塔尔世界杯常规比赛时间 research

the cpa profession has only itself to blame for a talent shortage.

firms have spent years talking about the grind of deadlines and busy season, instead of selling the career’s impact, stability, and range of opportunities, according to carrie steffen, ceo of the iowa society of cpas.

more move like this | more 卡塔尔世界杯常规比赛时间 streaming network

in the new episode of move like this, steffen tells bonnie buol ruszczyk the profession must rethink its narrative, strengthen cultures of belonging, and bring younger professionals into leadership conversations if it hopes to rebuild the cpa pipeline.

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how to merge two solo accountants

two men standing and shaking hands

a list of 21 issues to consider.

by marc rosenberg
cpa firm mergers: your complete guide

when considering a merger of sole practitioners, there are numerous critical issues to negotiate. twenty-one, in fact.

more by marc rosenberg
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

1. method/system for splitting the profits. keep in mind that if you devise a system that essentially revolves around making each solo a profit center, as if they still had their own firms, it will tend to discourage the two of you working together as one firm.
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knowledge has more value than hours

the convergence of trends makes pricing changes imperative.

by jody padar
radical pricing – by the radical cpa

the speed of change is faster than ever. how are you going to react to it? that’s what i’m really preparing you for – redesigning your entire business model to become a more client-centric advisor. value-based pricing models are the key component but not the whole story.

more by jody padar
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

today’s automation, new competitors, staffing challenges and new technologies are conspiring to bring clients more value than they could have enjoyed before. all of it is shifting the way you need to think about your services, what clients value and how you get paid fairly for the expertise you bring to the table.
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what it takes to make it to partner

senior businessman with five colleagues

four responses from our expert council.

by martin bissett
passport to partnership

the skill in producing financial reports is limited by the quality of the information presented to the cpa by the client. the motivation of the client to influence that financial information comes in many forms, some intentional and some unintentional. competence comes first in being able to resist pressure and present a true and accurate position of the client’s organization.

more by martin bissett
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

sounds obvious, doesn’t it? but there’s a twist.

competence doesn’t actually rank highly among the requirements for partners in our study at all.
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