today's features

how accounting leaders build influence without a big four resume | accounting influencers

…and the 8 emerging leadership paths that can help you rise to the top…


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accounting influencers
with rob brown

in the world of accounting, influence is no longer the exclusive domain of big four alumni or ivy league pedigrees. each december, accounting today releases its top 100 most influential people list, highlighting leaders who shape the profession. the surprising truth behind many of these selections? over 70% started from modest beginnings, without elite credentials, but with a clear strategy for building career capital.

in a recent episode of the accounting influencers podcast, host rob brown delves into the evolving landscape of leadership in accounting. “this isn’t about popularity or vanity metrics,” brown says. “it’s about curating influence—the kind that drives innovation, fosters relevance, and moves the profession forward.”

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priority no. 1: your mental and physical health

henry
rory henry, a behavioral financial advisor, is the director at arrowroot family office and co-founder of afo wealth management forward. he has created a program to help accounting professionals incorporate holistic wealth management and proactive planning services into their practice.

read this before you start adding new service offerings to your practice.

by rory henry
the holistic guide to wealth management

most of you reading this article are highly motivated, highly disciplined individuals with a keen eye for detail and incredible dedication to your clients. i’m sure many of you are thinking about ways to squeeze even more productivity out of your day so you can find time to incorporate financial advisory services into your thriving practice.

more: build stronger financial futures with health care planning | marketing strategies for wealth management services | an accountant’s role in exit planning | trust and estate planning is for clients of all ages | help clients manage and embrace investment risk | tax advisory services: a pathway to greater financial freedom | leverage ai to grow and protect revenue: six steps | four ways to provide wealth management in your accounting practice | what multiples mean to accounting firms | how wealth management has evolved | why now is the time for cpas to embrace wealth management
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we all know about the burnout epidemic plaguing the accounting profession, and it’s not just a mental health issue. before you start burning the candle at both ends, please review the cautionary tales of highly accomplished cpas and entrepreneurs below who’ve had to make significant recalibrations to their lives when their health ultimately failed them.
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hiring strategies for your dream team

woman and man shaking hands across a desk

who do you bring on first?

by jackie meyer

“a team is not a group of people who work together. a team is a group of people who trust each other.” – simon sinek, “start with why”

building a successful advisory practice isn’t a solo endeavor. yes, you might start as a one-person shop, but to truly scale your business, reclaim your time, and achieve the balanced millionaire lifestyle, you’ll eventually need a strong, capable team. otherwise there’s a cap, or ceiling, on your revenue generation while you also burn all of your time.

more: the ai revolution: embracing artificial intelligence in your practice | leverage technology for growth | streamline your operations with systems and processes | craft tiered service packages for maximum impact | master the roi method: price for value, not time | from compliance to advisory: shifting the value proposition | niche down to scale up | how to define your vision | how i became an accidental entrepreneur | build a seven-figure firm in four hours a week
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this article focuses on the critical process of hiring a team that aligns with your vision and values. we’ll explore how to identify what roles to hire for, craft compelling job descriptions to attract the right talent and conduct effective interviews to vet candidates.
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how to get cas clients to blow your horn

burst of color emerging from trumpet bell

including templates you can use today.

by hitendra patil
client accounting services: the definitive success guide

to expand and grow your client accounting services practice, you need a steady stream of new prospects. while referrals have been accountants’ #1 source of getting new clients, this method gives no predictability and control to accountants on which types of prospects come in their doors. you need the ability to attract cas-fit clients continuously. hence, your lead generation process needs to be adjusted accordingly.

more by hitendra patil
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the accounting profession’s largest cas survey revealed that along with the firm’s website, “proactively seek referrals” is the top marketing method for firms to get new cas clients. how do you proactively seek referrals without waiting for them?
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marketing success depends on curiosity, collaboration, and client experience | capstone conversations

understanding the full picture delivers higher roi.

this is a preview. the complete video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
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capstone conversations
by jean caragher
for 卡塔尔世界杯常规比赛时间

in this episode of capstone conversations with jean caragher of capstone marketing, alex miller, marketing manager at lanigan ryan and the association for accounting marketing’s 2025 volunteer of the year, shares powerful insights about the evolving role of marketers in accounting firms. her two top takeaways? curiosity and collaboration drive career success, and client experience and artificial intelligence (ai) offer the profession’s biggest opportunities and challenges. 

follow jean caragher on 卡塔尔世界杯常规比赛时间 here. | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | catch jean caragher’s other show, gear up for growth, here. | and browse all the shows in the 卡塔尔世界杯常规比赛时间 broadcast network here

“curiosity has opened so many doors for me,” says miller. “you have to ask questions – about your firm’s services, your teammates’ work, and your goals. when you understand the full picture, you can market more effectively and bring real value to your team.” 

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bissett bullet: cash reserves kill anxiety

today’s bissett bullet: “the best thing you can do for your business is to build a six-month reserve for your personal and business finances.”

by martin bissett

building a three- or six-month cash reserve removes anxiety. it creates calm and confidence and avoids lowballing just to win work. it frees creativity and allows you to think clearly about new ways to help your clients or to communicate your message to potential future clients.

today’s to-do:

calculate your monthly expenses. not income but what it costs you to keep the lights on for a month. budget to save a small percentage of that each month until you have built enough of a reserve to keep going for six months without income.

see more bissett bullets here

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true grit: recognizing struggles that shape our successes | arc

the arc team spills their messiest moments and why grit—not perfection—matters most. 

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accounting arc
with byron patrick, liz mason, and donny shimamoto
center for accounting transformation

more arc: analysis, reaction, comedy

in the latest episode of accounting arc, hosts donny shimamoto, cpa.citp, cgma; liz mason, cpa; and byron patrick, cpa.citp, cgma, lay down their professional armor to explore one central theme: grit—what it means, when it matters, and how it shows up in real life. 

more accounting arc: more admins, fewer students, no planwhat career advice gets wrong for gen z – and how to fix it |your identity is not a liabilitywhat happens in vegas… gets reported on a tax returnburnout, be gone: accounting needs a boundary breakthroughthe ultimate business hack you’re probably ignoringresilience, real talk, and the road to mental wellnessblockchain could still reshape accountingwhat gen z wants from business | firm differentiation depends upon client service |

“this episode was about being honest,” says patrick, ceo of verifyiq and co-founder of tb academy. “there are moments in everyone’s career where it all feels like too much.”  read more →

werner: the hidden tax hike for accountants in trump’s “big beautiful bill” | quick tax tip

“every bill hides a tax increase.”


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quick tax tip
with art werner
cpe today

trump’s new “big beautiful bill” might look like a win for taxpayers…but not so fast. for accountants, lawyers, consultants, and other professional service providers, it could bring a stealthy tax hike.

click here for more art werner

in this episode of quick tax tip, expert art werner unpacks how this proposed legislation may change the way accountants—and other professionals—get taxed. the bottom line? if you’re part of a pass-through entity, your tax benefits may be about to shrink.

werner opens the discussion with a familiar refrain in tax: it depends. read more →

how taxdome and juno just changed the tax tech game

taxdome unveils ai-driven workflow to challenge aiwyn, canopy, karbon.

workflow warriors: juno’s haase, left, and taxdome’s radzinsky

 

by 卡塔尔世界杯常规比赛时间 research

taxdome and juno are launching the accounting industry’s first fully integrated, end-to-end tax workflow solution, an automation-powered platform uniting proposal to payment under a single login.

more in techaiwyn enters race for the all-in-one practice management platformis practice management having its moment?

the rollout lands at a pivotal moment in a fiercely competitive practice management software market, where venture capital, artificial intelligence and consolidation are redrawing the digital map for tax and accounting firms.

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how automation boosts staffing

and four ways it pushes the paradigm shift.

by jody padar
radical pricing – by the radical cpa

when you have three people in your firm, each doing things their own way, you won’t be able to standardize until you get them all on the same page. technology makes it easy to do that.

more by jody padar
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technology is spurring innovation and driving automation – and that’s reshaping the future of accounting. automation is simply using technology to complete tasks that are typically done by humans, and it will help you standardize by providing:
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77 client needs to consider

man in glasses looking at document held by woman

you can take action starting today.

by ed mendlowitz
77 ways to wow!

this list is a guide to jog additional thought about a client’s business. i have done all of these, and, at some point, i started making a list to help me remember. i also used it to help staff choose a few items each time they performed services for a client as a value-added benefit to the client.

more by ed mendlowitz
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the listing can also be used a guide for a separate engagement. either way, the emphasis should be to provide information to the client about their business that the client does not already consider, focus in on or know about.
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stay employable in the age of ai | accounting influencers

plus, get 20 key takeaways, including life after layoffs.

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accounting influencers
with rob brown

as technology transforms the accounting profession, jobs are being redefined—or eliminated altogether. in this episode of accounting influencers, host rob brown unpacks the wave of layoffs sweeping through the big four and leading software providers and what it means for the future of accounting careers.

layoffs at pwc, ey, deloitte, kpmg, and intuit are a wake-up call. these aren’t just belt-tightening moves—they’re signs of a larger shift driven by ai and automation. pwc cut 1,500 jobs in may, ey let go of over 1,400 employees, and deloitte laid off “an unspecified number.” meanwhile, intuit laid off 1,800 employees to invest more heavily in ai.

as brown puts it: “this isn’t just about cutting costs. these firms are pivoting to hire people who can drive tech-enabled growth.” the message is clear: jobs are disappearing, but new ones are emerging—for those with the right skills.

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