sponsor or mentor?
plus 18 ways to boost your protégée.
by ida o. abbott
sponsoring women: what men need to know
the practice of mentorship is well known and well established in today’s workplace. a mentor is someone who helps a more junior person learn, develop and achieve her professional goals.
more on sponsoring women for leadership: 4 firm benefits of sponsoring women as leaders | being the best means including women
mentoring is the process by which the mentor and mentee work together to identify and help the mentee move toward those goals. but sponsorship is intended specifically to promote career advancement.
read more →

cpa firms need more women, and not just recruiting them for staff, but sponsoring them for leadership.

apply a presumption of innocence.
‘soft skills’ advice is needed, especially with ‘double bind’ issues.
9 ways to help her get better assignments.
how you can steer her to opportunities.
an effective sponsorship requires work from both parties.

