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the truth behind accounting’s rto push | accounting influencers

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firms blame culture and training, yet ai, real estate, and talent pressures tell a different tale.

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accounting influencers
with rob brown

the push to bring accountants back to the office is gaining momentum, echoing trends at corporate giants like jpmorgan, amazon, and meta. while firms frame return-to-office (rto) policies as a way to boost collaboration, mentorship, and culture, industry observers question whether the real motivations include cost control, talent reshaping, and even quiet workforce reductions.

in the latest episode of accounting influencers, host rob brown examines the drivers behind rto in accounting, from big four mandates to real estate obligations, and explores whether being in the office truly advances careers or simply serves firm agendas.

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lang: the right clients > revenue | it’s not just the numbers

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tough client calls, tax planning, and better leadership turned hard knocks into growth.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
sponsored by “it’s not just the numbers: how to move beyond the numbers and deliver real value for your clients”
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it’s not just the numbers
with penny breslin and damien greathead
for 卡塔尔世界杯常规比赛时间

when lang launched upside cfo, he didn’t set out with a grand blueprint. “if we’re being honest, we started off with simple bookkeeping,” he says. over time, his firm evolved into a multi-faceted practice offering fractional cfo services, tax planning, and even financial planning partnerships. along the way, he admits to trial and error. “sometimes i do smart stuff. sometimes i don’t,” lang laughs.

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yet from that messy middle came clarity: the future of advisory services lies in translating numbers into strategy, choosing the right clients, and building processes that can scale without sacrificing value.

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kassi rushing: leadership gaps, not motivation gaps, hold firms back | gear up for growth

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developing “power skills” like trust and coaching are critical.

this is a preview. the complete episode is first available exclusively to pro members | go pro here
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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

employee experience is no longer optional; it’s a strategic imperative, says kassi rushing, ceo and owner of kassi rushing consulting. appearing on gear up for growth—hosted by jean caragher, president of capstone marketing, and powered by 卡塔尔世界杯常规比赛时间—rushing shares practical insights for firms aiming to attract and retain top talent.

more gear up for growth here. | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

the episode highlights two critical shifts firms must embrace:

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jeremy vokt: why bland & associates said “no” to private equity and “yes” to esops | move like this

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employee ownership gave the firm a growth path on its own terms.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
sponsored by “it’s not just the numbers: how to move beyond the numbers and deliver real value for your clients.”
by penny breslin and damien greathead. see today’s special offer

click to subscribe anywhere: apple, google/youtube, spotify, iheart, deezer, amazon music and audible, player fm, audacy, gaana (india), boomplay (africa), or rss.

move like this
with bonnie buol ruszczyk
for 卡塔尔世界杯常规比赛时间

in this episode of move like this, jeremy vokt, managing partner at bland & associates, discusses the firm’s journey to becoming nebraska’s first esop-owned cpa firm. vokt shares how bland evolved from a small 17-person firm in 2006 to a thriving 130-person business today, thanks in part to its unique blend of traditional cpa services and specialized government consulting work focused on medicare and medicaid compliance. 

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vokt walks through the fundamentals of an employee stock ownership plan (esop), explaining that it’s similar to a 401(k) but without employee contributions. instead, employees are allocated shares annually based on their compensation, which grow in value over time through third-party valuations. this approach creates an ownership culture from day one for every employee – from the front desk to the managing partner – without the typical 15- to 20-year wait to buy into ownership. 
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walking violation: when showing your cpa gets you in trouble | arc

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state boards, private equity, and outdated laws are forcing cpas to downplay the very credential that defines them.

sponsored by “it’s not just the numbers: how to move beyond the numbers and deliver real value for your clients.”
by penny breslin and damien greathead. see today’s special offer

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accounting arc
with liz mason, byron patrick, and donny shimamoto
center for accounting transformation

for many cpas, the three letters after their name are more than a credential—they’re a badge of honor. yet, a new wave of regulatory challenges and firm structures is calling into question when, where, and even if cpas are allowed to use the designation they worked so hard to earn.

more accounting arc: audit bags to tiktok tags, gen z talks success | students challenge accounting’s traditional career path | true grit: recognizing struggles that shape our successes | more admins, fewer students, no plan | what career advice gets wrong for gen z – and how to fix it |your identity is not a liability | what happens in vegas… gets reported on a tax return | burnout, be gone: accounting needs a boundary breakthrough | the ultimate business hack you’re probably ignoring | resilience, real talk, and the road to mental wellness | blockchain could still reshape accounting | what gen z wants from business | firm differentiation depends upon client service

in the latest episode of accounting arc, hosts liz mason, cpa; byron patrick, cpa.citp, cgma; and donny shimamoto, cpa.citp, cgma, dig into one of the most contentious issues facing the profession: restrictions on displaying the cpa license in alternative practice structures and across state lines. read more →