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section 179 supercharged | quick tax tip

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the deduction’s previous cap of $10k jumps to $2.5m. 

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quick tax tip
with art werner
cpe today

if you thought section 179 was already generous, buckle up. tax guru art werner is back with a quick tax tip that dives into one of the most business-friendly changes proposed in the “big, beautiful bill” — a massive, permanent expansion of the section 179 expensing limit to $2.5 million.

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that’s right. the deduction, which once topped out at a modest $10,000 (yes, really), could soon allow businesses to expense up to $2.5 million of qualifying property immediately. according to werner, this is not just another routine adjustment — this is a seismic change in year-one expensing power.

and for the right business? it could be a game-changer.

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haylett: redefine success in retirement | holistic guide to wealth management

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the most dangerous day of retirement is a psychological challenge more than a financial one.

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by rory henry cfp®, bfa™
for 卡塔尔世界杯常规比赛时间

when most people think about retirement planning, they picture spreadsheets and savings targets. but as dan haylett, author of the retirement you didn’t see coming and host of the humans vs. retirement podcast, explains, the real challenge of retirement is not mathematical—it’s psychological. 

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“people focus on the numbers because they think that will solve all their challenges,” haylett says. “but retirement is a complex human problem. spreadsheets will not tell us who we are without a business card or what gets us out of bed in the morning.” 

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how smart listening builds clout | accounting influencers

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smarter, shorter, and more focused podcasts help firm leaders turn listening time into a competitive edge.

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accounting influencers
with rob brown

in today’s crowded attention economy, time is the rarest currency. every minute you spend consuming content needs to work for you. that’s why accounting leaders are turning to podcasts—not as entertainment, but as a professional advantage.

in this episode of accounting influencers, host rob brown explores how podcasting is evolving and what that means for accountants and firm leaders who want to stay sharp, visible, and ahead of the curve.

the podcast industry is booming—worth an estimated $47 billion globally and projected to triple in the next few years. but as brown explains, this growth isn’t about quantity; it’s about quality.

“the best podcasts,” he says, “cut through the noise. they know who they’re for, and they deliver the goods.”

listeners today average seven podcasts in rotation, but loyalty is increasingly tied to the relevance of the content. the most trusted shows focus on niche audiences and deliver actionable value. read more →

steffen: leadership is about energy, not tenure | gear up for growth

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when you’re too tired to lead, step aside.

this is a preview. the complete episode is first available exclusively to pro members | go pro here
sponsored by tax season readiness: practical steps for a smoother busy season  | see today’s special offer

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is your firm truly ready for tax season—or just hoping to survive it? join this 90-minute webinar featuring an accounting arc live panel with thought leaders who know what it takes to optimize performance under pressure. 
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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

“leaders who realize they’re too tired to keep managing change should recognize that it might be time to transition to somebody who has that energy,” says carrie steffen, ceo of the iowa society of cpas, during her appearance on gear up for growth, hosted by jean caragher of capstone marketing. “the longer you hang on when you don’t have the energy for change, the more of a disservice you’re doing, not only to your firm, but to the profession as a whole.”   

more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more gear up for growth

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in addition to highlighting self-awareness as a key leadership skill, steffen offered valuable insights for cpa firm leaders navigating today’s dynamic environment. 

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baker: interpreting pricing psychology | arc – slc

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price discrimination segments customers by what they value most. 

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is your firm truly ready for tax season—or just hoping to survive it? join this 90-minute webinar featuring an accounting arc live panel with thought leaders who know what it takes to optimize performance under pressure. 

accounting arc – student-led conversations
with harshita multani
center for accounting transformation

on accounting arc – student-led conversations, host harshita multani interviews ron baker—author, educator, and sought-after speaker—about price discrimination and the psychology behind everyday pricing. across coffee shops, hotels, streaming platforms, and movie theaters, baker says the same principle repeats: value is subjective, so pricing must be, too.

more accounting arc: don’t get fired by your own automation | what amazon doesn’t tell you | royalties, residuals, and reality checks | arc-slc | free speech is a right; respect is a responsibility | cash bags, casinos & audits: how first jobs shape us | gen z redefines careers | bootleggers, baptitsts & cpas: rethinking licensure | cpa firm ownership under fire | walking violation: when showing your cpa gets you in trouble | audit bags to tiktok tags, gen z talks success | students challenge accounting’s traditional career path | true grit: recognizing struggles that shape our successes |more admins, fewer students, no plan | what career advice gets wrong for gen z – and how to fix it | your identity is not a liability | burnout, be gone: accounting needs a boundary breakthrough

baker argues that pricing “behaves like art” because people don’t act like predictable particles. the goal is not perfect prediction, but rather constant testing: offering options, observing behavior, and refining strategy. that framing aligns with a growing body of hospitality research that shows how subtle cues—like removing the “$” symbol—change spending patterns. cornell researchers find diners spend significantly more when menus list numerals without currency signs, a choice many premium venues intentionally make.  

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