talent & career development

how to solve the big disconnect in talent management

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can you articulate your firm’s employee value proposition?

by marc rosenberg in collaboration with jeremy wortman, ph.d., owner of hrd initiatives
cpa firm staff: managing your #1 asset

“executives spend more time on managing people and making people decisions than on anything else – and they should. no other decisions are so long-lasting in their consequences or so difficult to unmake. and yet, by and large, executives make poor promotion and staffing decisions. at most, one-third of such decisions turn out right, one-third are minimally effective and a third are outright failures. in no other area of management would we put up with such miserable performance.” – peter drucker

more: what relevance means for staffing in accounting | how accounting staffing has changed
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what is talent management?

talent management is an umbrella term for how firms acquire talent, engage people in their firms, develop their skills and retain them. among many things, it addresses
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how to put your strengths to work for you

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here’s a quiz that provides real insight.

by sandi leyva
the complete guide to marketing for tax & accounting firms

most of us have an idea about what our character strengths are.

a few years back, a scientist named christopher peterson developed a global list of 24 strengths that all humans have.

more: implement these two daily rituals | three ways to follow up with prospects | twelve ways your business card can hurt you | got fomo when it comes to ai and chatgpt? you should: here’s what you’re missing | how to weather any economic storm | ten ways to have more energy this tax season | seven steps to keeping your clients forever | give to receive, and eight more ways to boost sales
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these break down into the following six major categories:
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how we solve the accounting talent pipeline problem | accounting influencers

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“it’s not just debits and credits.”

 

accounting influencers
with rob brown

look into potential solutions for the alarming talent shortage with sue coffey, ceo of public accounting at the aicpa, and lexy kessler, partner at aprio and chair of the aicpa’s national pipeline advisory group, in this episode of accounting influencers, hosted by rob brown.

more accounting influencers with rob brown here

coffey and kessler discuss the overwhelming evidence pointing to a significant talent pipeline issue in accounting, including declining enrolment in accounting programs, fewer students pursuing the cpa credential, and challenges in retaining young professionals in their first five years of employment. but can the profession overcome this challenge?

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student accounting enrollment shows third year of recovery | cornerstone

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but

new data from the national student clearinghouse research center shows a 12 percent increase in fall 2024 accounting enrollment compared to fall 2023. the increase amounted to an additional 28,672 students.

total undergraduate accounting enrollment for fall 2024 was 267,278 students, the highest accounting enrollment reported since fall 2020 (263,092 students) and just shy of the pre-pandemic fall 2019 enrollment (275,963 students).

understanding the inflection points
in number of cpa exam candidates

卡塔尔世界杯常规比赛时间 cornerstone report

the key factors contributing to the ups and downs – mostly downs in the last three decades – of cpa exam candidates reflect broader trends in the economy, regulatory environment, and demographic landscape.

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the big gap separating cfos and their staff accountants

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finance staffers are essential to making progress. so why do so many companies leave them out of the loop?

by 卡塔尔世界杯常规比赛时间 research

corporate cfos are 2.2 times more likely than staff accountants to understand their companies’ plans for financial transformation, according to new research exposing a significant gap in the future of digital tools, the need for greater staff accountant education, and the lack of a unified vision within organizations.

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misperceptions, corrections, accountancy and lemonade

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woman mentoring teen girl

five notions you can help correct.

by 卡塔尔世界杯常规比赛时间 research

the national pipeline advisory group is worried about the pre-professional pipeline that takes in students at one end and, years later, pumps cpas to a business world that desperately needs them.

more: whole person retention: when it’s not just the money | global trends show many dissatisfied cpas | more big firms shut their doors to new college grads | seven enticements to keep talent on board | employee retention is easier than attraction | let interns fix the staffing shortage? | disruptors: talent crisis? what talent crisis? | three ways to raise the bar for your business
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

and there’s plenty of reason to worry. the number of students majoring in accountancy is in steady decline, dropping from 75,153 diplomas in 2018 to 62,318 in 2022.

the number of candidates for the cpa exam is also dropping. it dipped 6 percent in 2023 after a 7 percent dip the year before.
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eleven ways new staffers can help bring in business

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confident businesswoman handing man a business card in networking session

look for additional service areas as well.

by ed mendlowitz
202 questions and answers: managing an accounting practice

question: as a young staff accountant, how can i bring in new business and clients?

more: should you merge? here’s how to chart your path | hold staff accountable if you want them to listen to you | how to raise your rates | higher fees to start: ten ways to make your tax season better | three ways to start an accounting practice | free consultation? not always | referral fee? forget it | how much is your tax practice worth? | merge in lower-priced work without losing out
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response: you shouldn’t be as concerned about bringing in business as you should be about planting seeds to be able to bring in business in the future.

eleven points worth considering:
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disruptors: nicole davis & jw davis show how to create your own pipeline

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change your business model, change your life.

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google, spotify, iheart, deezer, amazon music and audible, player fm, audacy, gaana (india), and boomplay (africa).

the disruptors
with liz farr

what would an accounting firm look like if you had never worked in public accounting? because nicole davis, cpa, and jw davis, a registered investment advisor, didn’t follow the traditional path to firm ownership. they reimagined what a firm could look like, starting from a blank canvas instead of the regimented, structured, paint-by-numbers design of traditional accounting firms.

more podcasts and videos: dawn brolin: grow your firm by shrinking it |jason blumer & julie shipp: move leaders out of client service | james graham: drop the billable hour and you’ll bill more | karen reyburn: fix your marketing and fix your business | giles pearson: fix the staffing crisis by swapping experience for education | jina etienne: practice fearless inclusion | bill penczak: stop forcing smart people to do stupid work | sandra wiley: staffing problem? check your culture | scott scarano: first, grow people. then firm growth can follow |

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nicole is the founder and principal of butler-davis tax & accounting in the atlanta area, while jw is the ceo.

like many disruptor-led firms, jw explains that ”one of the really big things we focus on was work-life balance.” nicole adds, “if your culture is one of stress and long hours, then you really need to rethink your business model.”

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more big firms shut their doors to new college grads

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some 88.7% of top firms rate problem-solving skills among the most important criteria in hiring new college grads. technical skills rank fifth, at 67%. (nace)

firms that overhired in the covid-19 boom are now trimming their ranks.

by 卡塔尔世界杯常规比赛时间 research

despite widespread concerns in the profession about a talent shortage, the largest accounting firms in a new survey are cutting back on their hiring of new college accounting graduates by 16.1 percent this year.

more in staffing & recruiting: employee retention is easier than attraction | payroll leads job gains in tax & accounting sector |  disruptors: talent crisis? what talent crisis? |  letting staff go after tax season? bad idea |  firms culling clients as staffing woes persist | compensation’s up, but up enough to retain staff?

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

reflecting broader economic uncertainties and budgetary constraints, half of all the biggest firms surveyed are gearing down for a recession, marking a sharp turnaround from the hiring spree sparked by a global pandemic that forced industries across the globe into transformational change, often staffed and driven by the biggest accounting and consulting firms.

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disruptors: talent crisis? what talent crisis?

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disruptors wiley, deshayes, satterley, etienne, penczak and vanover offer their takes on staffing in the accounting profession.

by amy welch

in a post-pandemic gig economy, the rest of the world laments the staffing crisis. however, while the solutions may not be easy, they seem to be pretty simple.  

follow the disruptors here

more thought leaders: james graham: drop the billable hour and you’ll bill more | karen reyburn: fix your marketing and fix your business | giles pearson: fix the staffing crisis by swapping experience for education | jina etienne: practice fearless inclusion | bill penczak: stop forcing smart people to do stupid work | sandra wiley: staffing problem? check your culture | scott scarano: first, grow people. then firm growth can follow | jody padar: build a practice that works for you, not vice-versa | ira rosenbloom: with m&a, nobody wants a fixer-upper | peter margaritis: the power skills every accountant needs | joe montgomery: find the sweet spot of the right clients, right services and right prices | marie green: your bad apples are ruining you | megan genest tarnow: hire for curiosity rather than compliance | clayton oates: one way to keep clients for life |

goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

in the 卡塔尔世界杯常规比赛时间 disruptors one-on-one interview series with liz farr, some of the profession’s most innovative thinkers suggest solutions ranging from re-examining your firm’s culture to tapping into two-year colleges for new talent. here, several weigh in on what they see as the potential answers to one of the most troubling issues in the accounting profession.

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let interns fix the staffing shortage?

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source: iia

critical demand for data analytics, cybersecurity, and artificial intelligence skills.

by 卡塔尔世界杯常规比赛时间 research

internships could play a pivotal role in addressing the talent needs of the profession, according to a new study.

more in talent & career development: talent crisis? what talent crisis? | why would anyone become a cpa? | five questions about facing challenges | it’s time to prepare the next generation | fifteen strategies for first-time supervisors | measure knowledge gaps (then close them)

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with 74 percent of internships designed to lead to permanent employment, these programs are not just supplemental but foundational to preparing students for professional roles.

still, only 28 percent of college programs make internships integral to the curriculum. read more →