why staff leave cpa firms… and how to keep them

five young business people at work in an office setting.

the 14 top reasons they depart, plus insights from young employees.

by marc rosenberg
cpa firm staff: managing your #1 asset

the following data is from recent rosenberg surveys.

more: how to solve the big disconnect in talent management | what relevance means for staffing in accounting | how accounting staffing has changed
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

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how to solve the big disconnect in talent management

can you articulate your firm’s employee value proposition?

by marc rosenberg in collaboration with jeremy wortman, ph.d., owner of hrd initiatives
cpa firm staff: managing your #1 asset

“executives spend more time on managing people and making people decisions than on anything else – and they should. no other decisions are so long-lasting in their consequences or so difficult to unmake. and yet, by and large, executives make poor promotion and staffing decisions. at most, one-third of such decisions turn out right, one-third are minimally effective and a third are outright failures. in no other area of management would we put up with such miserable performance.” – peter drucker

more: what relevance means for staffing in accounting | how accounting staffing has changed
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

what is talent management?

talent management is an umbrella term for how firms acquire talent, engage people in their firms, develop their skills and retain them. among many things, it addresses
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how to put your strengths to work for you

here’s a quiz that provides real insight.

by sandi leyva
the complete guide to marketing for tax & accounting firms

most of us have an idea about what our character strengths are.

a few years back, a scientist named christopher peterson developed a global list of 24 strengths that all humans have.

more: implement these two daily rituals | three ways to follow up with prospects | twelve ways your business card can hurt you | got fomo when it comes to ai and chatgpt? you should: here’s what you’re missing | how to weather any economic storm | ten ways to have more energy this tax season | seven steps to keeping your clients forever | give to receive, and eight more ways to boost sales
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

these break down into the following six major categories:
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how we solve the accounting talent pipeline problem | accounting influencers

“it’s not just debits and credits.”

 

accounting influencers
with rob brown

look into potential solutions for the alarming talent shortage with sue coffey, ceo of public accounting at the aicpa, and lexy kessler, partner at aprio and chair of the aicpa’s national pipeline advisory group, in this episode of accounting influencers, hosted by rob brown.

more accounting influencers with rob brown here

coffey and kessler discuss the overwhelming evidence pointing to a significant talent pipeline issue in accounting, including declining enrolment in accounting programs, fewer students pursuing the cpa credential, and challenges in retaining young professionals in their first five years of employment. but can the profession overcome this challenge?

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