strategy

stop thinking like a cpa and start building a growth machine

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the four keys driving expansion at middletonraines.

editor’s note: in this first-person account, one of the profession’s most dynamic managing partners shares some of the methods behind his firm’s recent successes.

wesley middleton
middleton

by wesley middleton, cpa
managing partner, middletonraines + zapata llp

as the managing partner of a firm of 37 people, i have felt protective of the strategies we are employing to be successful. i think that is the cpa in me. we will have almost doubled in year two of our firm over year one at the end of this calendar year. how have we done that? by not selling, marketing or managing like a cpa.  read more →

6 reasons to keep partners from retiring

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aquila
aquila

and 4 ways to put them to good use.

by august j. aquila
creating the effective partnership

there may be some senior partners who want to spend their remaining years basking in the sun or playing golf. but, given the negative and low returns of the stock market the last few years, more senior partners will be concerned about their economic future and will want to stay involved in the profession. this can be a win-win situation for both parties or it can be a lose-lose.

senior partners have a wealth of knowledge that you don’t want to lose. for example, they possess: read more →

four must-do’s for outstanding client retention

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what to do when every client is in play. by bruce w. marcus independent studies, including those from 卡塔尔世界杯常规比赛时间, show that a large percentage of accounting clients are dissatisfied with the levels of service from their accountants. good work … continued

the four keys to creating a firm vision that unites and mobilizes

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and the eight ways to give core values real business value.

by robert j. lees and august j. aquila
how to engage partners in the firm’s future

when we talk about having a compelling vision, we don’t just mean the simple, well-crafted statement you find in a lot of firms.

for a vision to be compelling, for it to persuade the partners that they want to play an active part in making it a reality, a vision must have four elements: read more →

building a culture of growth and aspiration

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seven simple skills every professional can develop. six powerful reasons practice groups, not lone rangers, win the long game. by bruce w. marcus building a culture of growth and aspiration (pardon the word “marketing”) is a process that requires four … continued

great rainmakers won’t make a firm great

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top firms know the nine tenets of a healthy, sustainable growth-minded culture. by bruce w. marcus professional services marketing 3.0 the firms that want to grow and thrive must be turned into marketing machines – to have a culture that … continued

survey results: the billion-dollar business hidden in accounting

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screen shot 2014-02-17 at 8.10.54 pmone-third of u.s. accountants work at home, on their own, moonlighting. here are their biggest issues and best tips… 

get more when you join the survey, get the results.

by rick telberg
卡塔尔世界杯常规比赛时间

if you’re reading this at home, or on your own time, you’re not alone. today more than one-third of accountants are already moonlighting in “side” practices or home offices – especially during busy season, according to a 卡塔尔世界杯常规比赛时间 survey of almost 800 accountants.

read more →

three must-have checklists for your practice

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checklists work for astronauts. why not accountants?

by sandi smith leyva
accountant’s accelerator

airplane pilots and astronauts have checklists for just about everything they do.  checklists promote performance consistency, make it easier to learn new procedures and increase safety exponentially.  in accounting, we can learn from the airline industry and apply checklists to certain areas of our practices in order to reap similar benefits.   here are three areas of your accounting practice that can benefit from checklists: read more →