strategy

let’s get radical about content

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content is king and context is queen.

by jody padar
the radical cpa

most professionals speak and/or tweet above their audience. they don’t realize whom they’re talking to.

more on radicalism: each social channel has a language | get ready for radical transparency | 5 radical ways to be social and strategic | how i got started being social | how social media transforms firms to their core | six competitive advantages for the radical cpa | radical customers are on their way | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | being radical starts with being the change | the roots of ‘radical’ cpas | the first 3 questions i should have asked before starting my own practice

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

when you’re producing content, it has to be driven at the consumer level, not at the other professional level.

most cpas talk above their customers. some companies get it right. read more →

each social channel has a language

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young people holding social media logosbetter to pick one spot and be devoted to it than scattershot across three.

by jody padar
the radical cpa

each social media channel has its own language, culture and dialect. you need to make sure that your culture (aka your voice and how you post) matches the specific channel, otherwise it’s going to seem awkward. social media has to be understood and used properly and even though you’re going to be experimenting there are also some unwritten rules. make sure that you’re fol­lowing the basic rules of the social media channel you’re using.

more radical cpa: 5 radical ways to be social and strategic | how i got started being social | how social media transforms firms to their core | 10 radical steps into the cloud | the market is moving toward the radicals | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | why start being radical now? | why should cpas be radical? | the roots of ‘radical’ cpas | the first 3 questions i should have asked before starting my own practice

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

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summer reading list: five great books for the five lives of a busy accountant

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game of thrones wide

accountants fill many roles. and there’s a good book for each.

by hitendra patil

in “a dance with dragons,” “game of thrones” author george r.r. martin, says, “a reader lives a thousand lives before he dies… the man who never reads lives only one.”

more for the entrepreneurial accountant: four signs the uberization of accounting has already begun |   the one word that can make accountants rich  |  management guru chester elton on success  |  savvy cpas focus on the constants  |  10 things that accountants didn’t need to worry about 10 years ago  |  three amazing cpas who want to do tax returns for free  |  can accounting firms lead with work-life vision?  |  why accountants could be the happiest people on earth  | more…

well, accountants don’t live just one life. at work, it’s almost as if they live five different lives. here is a summer reading list for accountants with one book for each of the lives they live.

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13 reasons accounting firms merge

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executive woman and man in business meetingbonus list: a 12-point look at the merger market.

by marc rosenberg
cpa firm mergers: your complete guide

why do firms merge?

whether you’re looking to acquire a smaller firm, merge upward into a larger one or join forces with an equal, answering this basic question honestly and objectively is key to laying the groundwork for a successful merger.

more on mergers: mergers 101: when negotiations aren’t really negotiations | 5 steps to take before merging

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get ready for radical transparency

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rethink how you communicate.

padar
padar

by jody padar
the radical cpa

social should be in your dna. identify the communication gatekeepers in your firm.

do you want everybody in your firm tweeting? it’s a good idea — just like you have all your firm members representing your firm wherever they are.

more on radicalism: 5 radical ways to be social and strategic | how i got started being social | how social media transforms firms to their core | six competitive advantages for the radical cpa | radical customers are on their way | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | going radical: the 4 tenets of a ‘new firm’ | why should cpas be radical? | the roots of ‘radical’ cpas | the first 3 questions i should have asked before starting my own practice

a lot of firm owners are hesitant to let younger members tweet because they are concerned about content. my response is if you can’t trust your younger members to tweet or put responsible things on facebook, then what are they saying about you when they’re not online? that’s a hiring issue, not a social media issue. read more →

5 radical ways to be social and strategic

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plus specific tips for each one. you know we wouldn’t leave you hanging.

man's hand writing social media strategies on a whiteboard

by jody padar
the radical cpa

so you want to get on social media? good! define your strategy. when i started using social, i was having fun and didn’t have a strategy, except to see what was happening — and it evolved. jump in, get started and you’ll formulate a game plan naturally.

jody padar, the radical cpa
jody padar, the radical cpa; learn more

more on radicalism: how social media transforms firms to their core | 10 radical steps into the cloud | six competitive advantages for the radical cpa | radical customers are on their way | the market is moving toward the radicals | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | why start being radical now? | going radical: the 4 tenets of a ‘new firm’ | why should cpas be radical? | the roots of ‘radical’ cpas | the first 3 questions i should have asked before starting my own practice

here’s some help in five phases: read more →

how i got started being social

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young businesswoman and social network over white backgroundplus how and why to measure.

by jody padar
the radical cpa

when i began dabbling with twitter six years ago, and facebook, seven years ago, it was more out of personal interest. i found twitter to be a fantastic place to learn. i became an active listener and then engaged, putting out information i thought people would benefit from.

jody padar, the radical cpa
jody padar, the radical cpa; learn more

more on radicalism: how social media transforms firms to their core | 10 radical steps into the cloud | six competitive advantages for the radical cpa | radical tenet #1: embrace the cloud | radical customers are on their way | the market is moving toward the radicals | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | being radical starts with being the change | why start being radical now? | going radical: the 4 tenets of a ‘new firm’

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how social media transforms firms to their core

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what’s all this tweeting and liking about? by jody padar the radical cpa now it’s time to understand the social media business approach, how twitter, facebook and linkedin can help your business. first of all, stop calling it social media! … continued

four signs the uberization of accounting has already begun

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how disruption is creating a “no-choice future” for some firms.

by hitendra patil

the dictionary defines “uber” as a superlative example of its kind or class. the word uber, derived from german language, means “over” or “beyond”.

you may have heard of the uberization of the taxi cab hiring industry, or of room rentals via airbnb, and other such services. that was made possible because of phenomenal leaps in internet and mobile device technologies.

uber logo blue tiltmore for the entrepreneurial accountant: the one word that can make accountants rich  |  management guru chester elton on success  |  savvy cpas focus on the constants  |  10 things that accountants didn’t need to worry about 10 years ago  |  three amazing cpas who want to do tax returns for free  |  can accounting firms lead with work-life vision?  |  why accountants could be the happiest people on earth  | more…

the companies, using new but still well-established technologies, are simply focusing on existing industries, simplifying them, and creating a faster, better, stronger, convenient and, more often than not, cheaper process.

accounting’s fundamental business model has not changed in more than 100 years. and this very fact makes accounting indeed a perfect candidate for uberization. albeit, with some caveats. in fact, the stealth-uberization of accounting is already happening in at least four ways: read more →

10 radical steps into the cloud

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the bottom line is this: the specific technology you use doesn’t matter.

by jody padar
the radical cpa

once you decide on what cloud software you want to use, here are the 10 steps you need in order to make the transition:

step 1: adopt for your own practice. choose an online software you’d like to try and input your financials. it’s the easiest move to make, and you’ll learn a lot during the process. you’re the most intimate with your own financials, so start there.

more on radicalism: six competitive advantages for the radical cpa | radical tenet #1: embrace the cloud | radical customers are on their way | the market is moving toward the radicals | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | being radical starts with being the change | why start being radical now? | going radical: the 4 tenets of a ‘new firm’ | why should cpas be radical? | the roots of ‘radical’ cpas | the first 3 questions i should have asked before starting my own practice

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

i currently run our financials in three sets of software, xero, sage one and quickbooks online. why? because i want to know what’s happening in all three products — and which one works best for me. i would also suggest playing with bill.com. it’s how you’re going to learn best how to use it. read more →

six competitive advantages for the radical cpa

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there are tools for all sizes and needs.

by jody padar
the radical cpa

we’ve said the backups and the intangibles outweigh the little annoyances. but what specifically will you gain from moving to the cloud?

more on radicalism: radical tenet #1: embrace the cloud | radical customers are on their way | the market is moving toward the radicals | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | being radical starts with being the change | why start being radical now? | going radical: the 4 tenets of a ‘new firm’ | why should cpas be radical? | the roots of ‘radical’ cpas | the first 3 questions i should have asked before starting my own practice

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

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radical tenet #1: embrace the cloud

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your customers’ expectations have now changed.

by jody padar
the radical cpa

let me clear this up now. the cloud is not an actual cloud.

it’s your software in a computer room, miles away from your physical location. i’ve been to the cloud and it’s a funny and interesting place to visit.

more on radicalism: radical customers are on their way | the market is moving toward the radicals | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | being radical starts with being the change | why start being radical now? | going radical: the 4 tenets of a ‘new firm’ | why should cpas be radical? | the roots of ‘radical’ cpas | the first 3 questions i should have asked before starting my practice

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

it’s just a warehouse; they take your driver’s license, they scan you in, inspect your eyeballs and make sure that you’re not some bad person. there’s a large area full of servers and wires and it’s unbelievably hot. but what was especially endearing about my experience was that my cloud provider, byron patrick from simplified innovations, couldn’t contain his excitement about taking me. he was like a kid in a candy shop. it must be a techie thing.

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radical customers are on their way

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do you create content? you’ll need to learn.

by jody padar
the radical cpa

new customers want cpas to use the latest technology and the next generation of business owners demands it. but what about the legacy customers who you think don’t care? the original owners may not care, true. but your legacy customers are going to have the same succession issues as your firm. those customers are going to have to create a succession plan and if that plan is going to the next generation, that generation doesn’t have any experience with you as a cpa firm. and you better believe tech­nology is important to them; it’s in their dna.

more on radicalism: the market is moving toward the radicals | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | being radical starts with being the change | why start being radical now? | going radical: the 4 tenets of a ‘new firm’ | why should cpas be radical? | the roots of ‘radical’ cpas | the first 3 questions i should have asked before starting my own practice

for example, if the dad passes the torch to the kid, and the kid says “well i don’t know john cpa all that well. they don’t use cloud tech­nology and i’m going find a firm that does use the cloud.” they choose technology because they have no current relationship with the firm. we receive many leads from business owners in this situation.

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