staffing & recruiting

how remote work is impacting accounting firms

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remote worker at computer types on phone with dog nearby

question: can remote employees become partners?

by marc rosenberg
cpa firm staff: managing your #1 asset

remote work is undeniably changing how the cpa industry works. it’s been incredibly challenging for firms – from grappling with how to handle staff onboarding, training and mentoring to trying to maintain pre-pandemic client relationships and business development levels.

more: make work flexibility work for everyone | why staff leave cpa firms … and how to stop them | how to solve the big disconnect in talent management | what relevance means for staffing in accounting | how accounting staffing has changed
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in light of the pandemic that began in 2020, rosenberg associates surveyed more than 130 firms in 2022 asking them a multitude of questions about what options they are offering their staff (remote, hybrid, in-person) and how remote work has impacted various aspects of their business, including business development, client relationships and staff development. our findings were enlightening in many ways and provided great insights. here are some of the results from that survey as they pertain to flexible work options and the effects on their staff:

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how future-proof is the accounting profession? | accounting influencers

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next-gen talent, technology, rebranding, business models, private equity. 

accounting influencers
with rob brown

is the accounting profession facing an identity crisis? can it adapt to meet the demands of a rapidly changing business landscape? rob brown brings together a panel of industry experts to discuss the future of accounting. jeff phillips, maureen dillmore, samantha louis, and sandra wiley share their perspectives on the profession’s challenges and opportunities.

more accounting influencers with rob brown

the panelists share their thoughts on various topics, including the talent shortage, the impact of technology, the changing business model, and the need to rebrand the accounting profession.

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tom hood: when your mindset is your biggest problem | gear up for growth

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“identify the critical competencies you need for each practice area in your firm.”

listen, stream, download, share and subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google/youtube, spotify, iheart, deezer, amazon music and audible, player fm, audacy, rss.

gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

investing in learning and development is essential for retaining and attracting staff. developing a curriculum that includes both technical and success skills can help firms address the current talent shortage and prepare their employees for higher-value roles. 

gear up for growth is tailored specifically for public accounting firms with up to 100 team members looking to expand their practices intelligently and efficiently. each episode focuses on a topic crucial for accounting firms aiming for smart growth in today’s competitive landscape.

follow jean caragher on 卡塔尔世界杯常规比赛时间 here. | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | and watch for jean caragher’s other show, capstone conversations, with leading growth strategists from the nation’s most dynamic firms, also available on 卡塔尔世界杯常规比赛时间

more gear up for growth: mark koziel: transforming the cpa firm business model | gear up for growth  |. allan koltin: how small firms can thrive against pe-powered competitors | gear up for growth  |  joey havens: how culture makes or breaks your future | gear up for growth

more 卡塔尔世界杯常规比赛时间 podcasts here | more jean caragher here | more capstone conversations

“we’re going to see automation making a big impact on our staff in the near term,” says tom hood, cpa, cgma, citp, executive vice president of business engagement and growth, aicpa, appearing on gear up for growth, a hosted by jean caragher, president, capstone marketing, and powered by 卡塔尔世界杯常规比赛时间.

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make work flexibility work for everyone

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woman working on laptop at home while cat looks out nearby window

bonus: a sample flexible work arrangement policy.

by marc rosenberg
cpa firm staff: managing your #1 asset

this post originally by convergencecoaching, cofounded and led by jennifer wilson; updated by rosenberg associates

what is work flexibility?

convergence coaching uses the terms “anytime, anywhere work” and “work flexibility” very similarly. both refer to increased flexibility around timing and location, around one’s work schedule and the place where work is done, while simultaneously meeting the needs of its staff and the goals of the firm.

more: why staff leave cpa firms … and how to stop them | how to solve the big disconnect in talent management | what relevance means for staffing in accounting | how accounting staffing has changed
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“we like to give people the freedom to work where they want, safe in the knowledge that they have the drive and expertise to perform excellently, whether they (are) at their desk or in their kitchen. yours truly has never worked out of an office and never will.” – richard branson

“be stubborn about your goals and flexible about your methods.” – anonymous
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who to hire when it’s time to grow

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young businesswoman speaking with client

management and review still will be needed.

by ed mendlowitz
202 questions and answers: managing an accounting practice

question: a cpa sole practitioner with a few part-time staff told me that he has come to realize that he no longer had a practice, but a business, and wanted to hire a person for “growth,” not just someone to help him get through the day.

more: hourly billing doesn’t cover the value; now what? | ask for what you’re worth | two options for collecting past due fees | when board service gets tricky | eleven ways new staffers can help bring in business | busy season is over, so it’s time for some resolutions | want to merge? six steps to take | how to start providing family office services | every accounting firm needs quality control
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he wanted some suggestions of what type of person he should hire. read more →

why staff leave cpa firms… and how to keep them

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five young business people at work in an office setting.

the 14 top reasons they depart, plus insights from young employees.

by marc rosenberg
cpa firm staff: managing your #1 asset

the following data is from recent rosenberg surveys.

more: how to solve the big disconnect in talent management | what relevance means for staffing in accounting | how accounting staffing has changed
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desperate cfos are outsourcing accounting functions

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bar chart
25 percent of cfos will be looking for staff accountants. personiv

can cpa firms take advantage?

by 卡塔尔世界杯常规比赛时间 research

cpa firms have long been aware of the worsening talent shortage. fewer students are majoring in accountancy. fewer are pursuing cpa certification. and baby boomer leaders of accounting firms are retiring more often than ever.

more: does firm culture still matter? | tax and accounting jobs and salaries show strength | tax law is driving practice development | olympics of outsourcing and offshoring for accountants | new study: strong and steady growth for accountant jobs and salaries | turnover timebomb: 4 of 5 senior managers at risk | are client services a fourth-rate priority? | revenues rising as pricing models evolve | 150 credit hours: helping or hindering? | can’t recruit? retain! | the accountant as a strategic business partner | report: efficiency still the top priority for accounting firms
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now financial leaders in the corporate sector are feeling the pinch. a survey issued by personnel agency personiv finds that 83 percent of senior corporate leaders recognize the accounting talent crunch, way up from 70 percent in 2022 and 63 percent in 2020. and 10 percent say the shortage is getting worse.

no surprise, then, that 90 percent of cfos who responded to the survey say they have outsourced at least some accounting functions.
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jobs outlook: strong and steady growth in hiring and earnings for u.s. accountants

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cornerstone study forecasts smooth advances in both employment and salaries for accountants through 2031

cornerstone studies by 卡塔尔世界杯常规比赛时间 research provide decision-makers with a strong, data-based set of sharp insights, useful reference points, and actionable intelligence.

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how to solve the big disconnect in talent management

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can you articulate your firm’s employee value proposition?

by marc rosenberg in collaboration with jeremy wortman, ph.d., owner of hrd initiatives
cpa firm staff: managing your #1 asset

“executives spend more time on managing people and making people decisions than on anything else – and they should. no other decisions are so long-lasting in their consequences or so difficult to unmake. and yet, by and large, executives make poor promotion and staffing decisions. at most, one-third of such decisions turn out right, one-third are minimally effective and a third are outright failures. in no other area of management would we put up with such miserable performance.” – peter drucker

more: what relevance means for staffing in accounting | how accounting staffing has changed
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what is talent management?

talent management is an umbrella term for how firms acquire talent, engage people in their firms, develop their skills and retain them. among many things, it addresses
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three ways to thrive with limited capacity

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smiling man working at laptop in office with glass walls

turn the staffing shortage into a new opportunity.

by frank stiteley
the relentless cpa

charles dickens had to be writing about the accounting profession when he wrote, “it was the best of times, it was the worst of times.”

clients are plentiful. i met a new client coming out of the restroom at our office complex. we get four to five inquiries a day – out of tax season. during tax season, we turned down four out of five prospective clients.

more on staffing: tax and accounting jobs and salaries show strength | olympics of outsourcing and offshoring for accountants | new study: strong and steady growth for accountant jobs and salaries | can’t recruit? retain! | is tech causing both cpa shortage and low salaries? | staffing tops list of woes at cpa firms | to replenish the talent pipeline, go back to the classroom | whole person retention: when it’s not just the money | more big firms shut their doors to new college grads | seven enticements to keep talent on board | employee retention is easier than attraction | let interns fix the staffing shortage? | disruptors: talent crisis? what talent crisis? | firms culling clients as staffing woes persist
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staff are not plentiful – at least not good ones. i’m getting two or three resumes a day, but they’re the warm body sort most of us learned the hard way not to hire during the pandemic. you’ve seen these resumes too. they are people with six employers in eight years. you are certain to be number seven in nine years. they claim eight years of experience, but you can see from their job history that it’s really two years of experience repeated four times. and – they want $100k for those two years of real experience.

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tax and accounting jobs and salaries show strength

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line chart
overall accounting profession employment hits a glitch.

hourly earnings fluctuate.

by beth bellor
卡塔尔世界杯常规比赛时间 research

despite a slowing increase in employment for the u.s. economy in general, the nation’s tax and accounting sector is improving on most fronts, marking more than four years of solid year-over-year gains.

more: new study: strong and steady growth for accountant jobs and salaries | more big firms shut their doors to new college grads | seven enticements to keep talent on board | payroll leads job gains in tax & accounting sector
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to be sure, tax and accounting employment nudged slightly down in july, according to the latest data available to 卡塔尔世界杯常规比赛时间 research. but it remains ahead of last year’s figures. and record highs are popping in key hiring segments, including staff, cpa firms and payroll services. is talk of staffing shortages overblown, or would growth be even stronger if more qualified candidates were available? read more →

what relevance means for staffing in accounting

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five young business people at work in an office setting.

seventeen ways to improve.

by marc rosenberg
cpa firm staff: managing your #1 asset

the business graveyard is littered with major organizations that missed the boat by failing to see cataclysmic game changers happening right before their eyes.

  • ice companies failed to get into refrigeration because they saw themselves in the ice business.
  • railroads missed out on autos and aerospace because they didn’t see themselves in the transportation business.
  • a ceo of digital equipment corporation said he couldn’t imagine why people would want a computer in their own house.
  • it took the wright brothers five years to get the u.s. government to even talk to them about their invention.

more: how accounting staffing has changed
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in all fairness it’s extremely difficult, if not impossible, to anticipate and accept massive changes like these.
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how we solve the accounting talent pipeline problem | accounting influencers

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“it’s not just debits and credits.”

 

accounting influencers
with rob brown

look into potential solutions for the alarming talent shortage with sue coffey, ceo of public accounting at the aicpa, and lexy kessler, partner at aprio and chair of the aicpa’s national pipeline advisory group, in this episode of accounting influencers, hosted by rob brown.

more accounting influencers with rob brown here

coffey and kessler discuss the overwhelming evidence pointing to a significant talent pipeline issue in accounting, including declining enrolment in accounting programs, fewer students pursuing the cpa credential, and challenges in retaining young professionals in their first five years of employment. but can the profession overcome this challenge?

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