the art and science of hiring: three essentials for the covid age

after covid, recruiting may never be the same, according to bill carroll, hoops hr ceo.

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with matt solomon

bill carroll, ceo of hoops hr, reveals the three keys to smart hiring for accounting firms, in this conversation with matt solomon.

“we look at retention in really three key areas,” carroll says. “it’s security for that person. a lot of that has to do with income, but a lot of that has to do with how they’re treated internally as a person. how does the organization engage in conflict? how do they solve a conflict? is there ultimately a resolution? there’s a security aspect to that, and pay is just a portion of that.”

“care is another,” carroll adds. “security plus care. we look at care as benefits packages or access to benefit packages. then there’s retirement and perks, which should really be aligned with your core values.”

the third element is appreciation. “appreciation will ultimately lead to retention. we all know that experiences drive beliefs, beliefs drive behaviors, and behaviors drive results.”

 

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uncover potential in 10 interview questions

make remote hiring easier.

by jody grunden
building the virtual cfo firm in the cloud

before our firm became a distributed company with a remote workforce, our hiring was naturally limited to a small geographical location – fort wayne, indiana.

more: what running a virtual cpa firm really costs | learning to love video calls | be more effective remotely with disc | protect client files from cyberthreats | get ready to launch virtual cfo services | riches in niches | marketing is about thought leadership
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when we really started to grow, we knew we needed to bring in more senior-level accountants to be able to handle the clients we were bringing in at such a rapid pace.

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accounting jobs recovery slows

cpa firms and tax prep still down somewhat.

by beth bellor

unemployment edged down to 6.7 percent in november, but the accounting profession saw few of those gains, with its only upticks coming in the payroll services sector.

more on jobs: tax & accounting firms rehire two-thirds of pre-covid workforce | new job cuts at cpa firms | covid job toll: tax & accounting cuts 17,500 employees | firms recall half of furloughed staffers | covid kills 67,600 jobs in tax and accounting | pre-covid-19, accounting profession hits new highs
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

in this report, 卡塔尔世界杯常规比赛时间 highlights:

  • current and long-term hiring trends in each of the bookkeeping, payroll, tax, and cpa segments of the industry (all data seasonally adjusted)
  • average hourly wages for key segments
  • typical hours worked per week
  • trends concerning women in the accounting workforce

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staff orientation: a little investment goes a long way

businesswoman shaking hands with someone out of viewwhat do you wish you had known your first week?

by steven e. sacks
the new fundamentals

staff retention and onboarding in cpa firms are ongoing problems. a critical component of retention is staff orientation.

more: building teamwork under covid pressure | how can change management really produce change? | trust: one building block of success | make your presentations memorable | have a real-life conversation | is your message open to interpretation? | why proper communication is critical
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because of the accounting profession’s regulatory nature, firms have provided cpe in accounting, auditing and tax updates. why? because adherence to rules and standards is mandatory. but what about other areas to ensure that the firm’s professionals are given the tools and knowledge to perform at their optimal level?
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give your leadership team time to lead

large group of people gathered into an upward arrow shapeget the right people on the bus, then figure out where to go.

by jody grunden
building the virtual cfo firm in the cloud

as our team was growing and we reached over 30 team members, we recognized the need to establish a formal leadership team. when we were smaller, it worked fine for adam and me to be the primary decision makers, but as our client base and workload grew, we realized we would become a bottleneck and slow things down.

more: be more effective remotely with disc | do you have the right people? | boost efficiency with tech stacks | the only 3 metrics you need | how we sell audits online | 3 steps to better client communication in a crisis | four key financial metrics for growing any business | why process is key to remote work
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

at that point, we made a conscious effort to transition our daily tasks and client responsibilities to other team members so we could remove ourselves from the weeds and focus on the higher-level view of the company.
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why your firm needs to attract more millenials

two men talking at table, one younger in plaid with man bun, one older with glasses and sweater over shoulderswhat makes a firm millennial-friendly? ask a millennial.

by frank stitely
the relentless cpa

younger clients demand electronic solutions. if you want younger clients, evolve your firm.

more: why millennials are the answer | why small firms can win the talent wars | there are no easy answers | how to thrive as a 21st-century firm | farm-aid for accountants? | whittle down wip | the tax practice traffic cop
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this evolution becomes even more critical when you consider that paper tax forms are going away. we will harness electronic data feeds from blockchain transaction systems. annual tax season meetings become totally useless at this point.
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do you have the right people?

two partners celebrating business success outsidehow core values affect remote work culture.

by jody grunden
building the virtual cfo firm in the cloud

a company’s core values are the cornerstone of its culture, and people are the biggest asset a company can have.

more: hate billing? use a different method | protect client files from cyberthreats | get ready to launch virtual cfo services | riches in niches | marketing is about thought leadership | how to profit with workflow apps | cyber security at a virtual cpa firm | top tech choices for the virtual firm | how to run effective leadership team meetings | toss the org chart for an accountability chart
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

defining your core values and hiring the right people is essential for the success of your business.
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new job cuts at cpa firms and no recovery in sight

payroll remains the hardest-hit sector.

by beth bellor

after shedding 77,800 jobs in april, tax and accounting employers have added back 45,300 employees, but the total headcount has dipped again and remains down by 32,300 from the pre-covid level, according to the latest data reviewed by 卡塔尔世界杯常规比赛时间.

more on jobs: covid job toll: tax & accounting cuts 17,500 employees | firms recall half of furloughed staffers | covid kills 67,600 jobs in tax and accounting | pre-covid-19, accounting profession hits new highs | planning for the coronavirus recession
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

in this report, 卡塔尔世界杯常规比赛时间 highlights:

  • current and long-term hiring trends in each of the bookkeeping, payroll, tax, and cpa segments of the industry (all data seasonally adjusted)
  • average hourly wages for key segments
  • typical hours worked per week
  • trends concerning women in the accounting workforce

read more →

why small firms can win the talent wars

seven keys to beating the staffing shortage.//m.g005e.com/2020/09/18/better-talent-drives-better-results/

by frank stitely
the relentless cpa

the following story brought tears to my eyes while i sat in a barbados resort drinking some alcohol concoction. was it the alcohol talking or the happy ending where i got a profit distribution check? maybe a little of both.

more: the fool in the room | calculating and cutting turnaround time | debunking the demise of the cpa firm | how many tax preparers do you need? | how to teach reviewing and time management | 3 tips for handling rookie tax preparers | some uncommon advice on hiring full-time staff | what goes into a client project?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the afternoon before i left for beautiful barbados, the partner group of our outsourced accounting practice met for a state of the practice meeting conducted by our director of outsourced accounting.
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the one big reason your hiring sucks

three partners, one male and two female, walking and smiling outside a buildingand three ways to fix it

by ty hendrickson

it’s said in the profession that employees must earn their place by proving their loyalty to the firm through years of experience.

more: 5 crucial areas of firm culture not to ignore | the cpa firm partner’s role is changing | are you botching your first impression? | maybe the pandemic isn’t all bad | the no. 1 reason accountants fail to build advisory practices | the real problems created in a remote workforce | 4 reasons to welcome rejection
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

that might be one of the biggest lies in our industry right now and the no. 1 reason firms are facing recruiting and retention problems.

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5 crucial areas of firm culture not to ignore

two businesswomen shaking handstop talent is looking for true support.

by ty hendrickson

firm culture. i recently saw an interesting post about culture on linkedin that got me thinking about this topic. culture has become almost a buzzword in the accounting industry because firms are facing an incredibly competitive talent market combined with high expectations and long hours that come with this career choice. firms are making a big deal out of building a culture that is a fun and balanced working environment in hopes of attracting and retaining the best talent, but unfortunately, the majority of firms are missing the mark.

more: the cpa firm partner’s role is changing | are you botching your first impression? | maybe the pandemic isn’t all bad | the no. 1 reason accountants fail to build advisory practices | the real problems created in a remote workforce | can you really grow without adding clients? | 4 reasons to welcome rejection
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

let me let you in on a little secret, which was the exact point of the linkedin post i mentioned. the most attractive cultures are not the firms that have team events and mixers and other “fun events.” fun is not what the top talent is looking for in a firm culture. in all reality, a fun culture with events is going to attract the opposite of the top talent you desire as a firm.
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