special
how ai can change accounting hiring for the better

every year, the 2025 rosenberg map survey asks the industry’s top consultants to share their observations from cpa firms across the country: how do you think the next 12 months will unfold? trends? predictions? other thoughts? also, how would you assess the last 12 months? trends? observations? struggles?
m&a will intensify, especially for midsized firms.
by carrie steffen
the rosenberg survey
artificial intelligence will continue to reshape the daily work of cpas – transforming mundane tasks and enabling deeper advisory roles. many are wrestling with what this means for new grads who are hired into entry-level roles that historically have been learning opportunities. i do wonder about how we will accelerate skills development for high-value skills like fraud detection, strategic analysis and client interaction.
more: the 2025 rosenberg map survey is available from 卡塔尔世界杯常规比赛时间 here.
my guess? we will begin to see a shift. traditionally accounting grads went to public accounting for a few years then left for private industry (for many reasons). but my prediction is we will begin to see a slow flip of that script.
read more →
attract talent with an integrated model
|
|
michael maksymiw, cpa cgma msa, is executive director, aprio firm alliance at aprio. he connects growing firms with resources to advance client relationships and provides access to subject matter experts in specialties that fall outside a firm’s wheelhouse. he holds a master of science in accounting from university of connecticut. |
put your vision into practice.
by michael maksymiw, cpa cgma msa
the holistic guide to wealth management
a successful future firm has an abundance mindset and an adaptable leadership style. the abundance mindset is based on the belief that there is enough work for everyone. that means the firm can focus on what it wants to – it can pick its niche. and the firm will utilize its network of other firms who think similarly to completely service the client.
more rory henry and the holistic guide to wealth management
exclusively for pro members. log in here or 2022世界杯足球排名 today.
a generalist who tries to do everything for a client is the old model. a specialist who finds other specialists to ensure the client has the best team around them for their success is the model of the future.
read more →
the cas bottleneck no one talks about | it’s not just the numbers
poor onboarding frustrates clients, burns out staff, and kills profitability.
this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
sponsored by tax season readiness: practical steps for a smoother busy season, dec. 10, 2 pm et, 1.5 cpe
subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google, spotify, iheart, deezer, amazon music and audible, player fm, audacy, gaana (india), and boomplay (africa).
it’s not just the numbers
with penny breslin and damien greathead
for 卡塔尔世界杯常规比赛时间
winning the client is exciting—but in client accounting services (cas), that’s just the opening act. the real work, and the real success, depends on what happens immediately after a prospect says “yes.”
more penny breslin and damien greathead
more advisory & consulting
buy “it’s not just the numbers”
exclusively for pro members. log in here or 2022世界杯足球排名 today.
in this episode of it’s not just the numbers, hosts penny breslin and damien greathead make the case that onboarding is one of the most overlooked, underdeveloped, and business-critical functions in cas firms today.
“too many firms have no clue what actually happens when a client walks in the door,” breslin says. “you sold the work, but what happens next? what experience does the client have? and what does your team do first?”
pe pushes partners toward extinction | accounting influencers
two-thirds of current firm leaders risk being obsolete within three years.
sponsored by tax season readiness: practical steps for a smoother busy season, dec. 10, 2 pm et, 1.5 cpe
originally published sept. 3, 2025
subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google/youtube, spotify, iheart, deezer, amazon music, audible, player fm, audacy, rss
accounting influencers
with rob brown
a stark warning is shaking the accounting profession: 65% of current firm partners will be considered “digitally obsolete” within three years. the unsettling part? private equity (pe) investors are not planning to retrain them—they are preparing to replace them.
on the latest episode of the accounting influencers podcast, host rob brown uncovers how private equity–backed firms are redrawing the profession’s leadership map. the digital divide is no longer theoretical. it is already defining who will lead the future of accounting and who will be pushed aside.

