marketing information is at your fingertips

latina woman working on laptop

chatbots can get you started.

by august aquila
max: maximize productivity, profitability and client retention

a lot of marketing doesn’t work because accountants and consultants just don’t do any or enough market research. unfortunately, many people think they know their markets and what they want and need, but most don’t have enough information about their target markets. in today’s world, finding information is often just a keystroke away and it won’t cost you anything.

more by august j. aquila
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

most of your market research can be accomplished through secondary research – sources that are already available as opposed to primary research that consists of studies done just for your firm. you don’t have to spend a lot of money to get good market information if you know where to look, especially today.
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six ways to get better financial information

two seated men looking at laptop screen together

make your job easier.

by ed mendlowitz
77 ways to wow!

directors and managers have many functions. a major tool is having the right financial data.

more by ed mendlowitz
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

unless you are an accountant or have an mba, few directors or managers know what to ask for, let alone how to use what they get. here are some suggestions.
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four things to learn when assessing clients

businesswoman using calculator while reviewing something on laptop screen

seven steps to setting your price.

by jody padar
radical pricing – by the radical cpa

how much would you pay for a bottle of water in the checkout line of a grocery store? maybe $2 or $3, right? you know it costs more per unit than buying a case of water, but at that moment it’s worth it even though it’s the same bottle of water. now, let’s assume you just made the long trek back to your hotel room in las vegas. they have the same bottle of water sitting there for $10. you’re thirsty and don’t want to walk to find a store, so you pay $10 for that bottle conveniently located in your room. the water isn’t different, but the value at that moment in time is subjective.

more by jody padar
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

when we think about price, we really need to think about worth. what actually are you bringing to the table? lots of training. many years of experience. vision into similar businesses. it took you years to get here; don’t sell an answer to a question the client asks for the three minutes it took to answer.
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1099 chaos averted? | quick tax tip

the obbba just reset the rules.

sponsored by tax season readiness: practical steps for a smoother busy season, dec. 10, 2 pm, 1.5 cpe  –
see today’s special offer

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: applegoogle/youtubespotifyiheartdeezer, amazon music, audibleplayer fmaudacy, rss.

is your firm truly ready for tax season—or just hoping to survive it? join this 90-minute webinar featuring an accounting arc live panel with thought leaders who know what it takes to optimize performance under pressure. 

quick tax tip
with art werner
cpe today

for the last several years, tax professionals, small businesses, and even casual online sellers have been living through what quick tax tip host art werner calls “a fun roller coaster ride”—if you think tax compliance roller coasters are fun.

in this episode, werner breaks down the whiplash-inducing changes to form 1099-k and the brand-new thresholds for 1099 reporting, and explains how congress, the irs, and a long list of confused taxpayers all contributed to the mess.

click here for more art werner

if you accept payment cards or use third-party payment processors such as paypal, venmo, square, or stripe, you may already know this story.

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