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gallup: accountants still trusted, but on thinning ice

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new honesty and ethics ratings place accountants near historic lows.

accountants rank seventh out of 21 professions measured by gallup, trailing all healthcare professions and teachers, and clustering near other mid-tier trust occupations. source: gallup, december 2025.
accountants rank seventh out of 21 professions measured by gallup, trailing all healthcare professions and teachers, and clustering near other mid-tier trust occupations.

by 卡塔尔世界杯常规比赛时间

accountants remain among the more trusted professions in american life — but barely, and increasingly precariously.

in gallup’s newest honesty and ethics of professions survey, only 35% of americans rate accountants’ honesty and ethical standards as “very high” or “high.” that places the profession in the middle tier of public esteem and, according to gallup, statistically close to its lowest point since the polling series began in 1976.

more accounting industry buoyed by positive image | gallup: accountants recover pre-enron reputations | gallup: accountants ‘top-rated’ for honesty, ethics | gallup: accountants’ reputations unsullied by financial debacles | are cpas fretting too much? | gallup: accounting reputation in recovery | accounting’s reputation hits 14-year high

the new poll comes with a broader warning label: americans’ ethics ratings have fallen across many occupations, and the average across gallup’s core set of professions has slid to a historic low. accountants are not isolated — but they are exposed. their work is built on trust, and their public standing appears to be eroding at the exact moment the profession is asking clients and regulators to accept more complex roles for cpas, including ai-enabled advisory services, outsourced finance, and expanded assurance responsibilities.

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nineteen things to expect when merging up

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smaller firms should be prepared.

by marc rosenberg
the rosenberg practice management library

the degree to which merger terms are negotiable is often determined by the relative size of the two firms.

more by marc rosenberg
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

generally, the larger the gap in firm size between buyer and seller, the fewer the items are open to negotiation. this can be illustrated by the following chart:
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don’t sell to clients, attract them

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woman points to laptop to explain something to a female client

demonstrate how your value meets their needs.

by martin bissett
business development on a budget

it’s about time to realize that value is not about time.

more by martin bissett
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

when i look back on the research that has been conducted by various groups as to the biggest obstacles accounting firms cite to growing their practice,

  • 50 percent said creating opportunities,
  • 25 percent said knowing how to close deals
  • and the remainder said having self-confidence in presenting, and then being able to positively differentiate from their competition.

let’s not sell, let’s attract.
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oliver: build a biz that runs without you | the disruptors

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“they get a check every month, and they don’t have to do any work.”

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
sponsored by the balanced millionaire: the advisor edition by dr. jackie meyer | see today’s special offer

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build a 7-figure firm in just 4 hours a week!

the disruptors
with liz farr

blake oliver noticed a consistent pattern with firm owners. “the hardest part for them, it seems, just based on my conversations, is getting started and then building that initial team, creating that firm from scratch, going from zero to something is really, really, really difficult,” he explains.  

that “hardest part” echoes his own experience. 

more streaming:more streaming: daiber: use succession as a growth strategy | cannon: busy season is self-inflicted | carroll: when one person can break the firm |  rampe: build a roadmap even when the road’s not there | chang: killing saly, one agent at a time | vanover: 5-star firms don’t bill by the hour | kless: profit is a result. flourishing is the purpose | whitman: build culture on ‘progress,’ not change | shein: no pe? no m&a? no problem | hood and weber: time to rise | proctor: turn dumb ideas into brilliant solutions | carter-gray: how 1 poor review strengthened the firm | hartman: upwork to “40 under 40” in 3 years |

goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

before he became known to the accounting world as the co-host of the accounting podcast and founder of earmark, oliver had his own firm. “i spent five years building a firm from scratch…going from zero to a million dollars in revenue in five years,” he says. because he was largely figuring it out on his own, the process was far harder than it needed to be.  

his new book, “building a sustainable firm: strategies for the modern accounting practice,” distils the lessons he learned from talking to firm owners and from his own experiences into a blueprint for creating an accounting business that supports your team, your clients, and your own life.

“if you’re going to take the leap to go start your own firm…you should have something that you’re happy with at the end,” he explains.   

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outlook 2026: accountants brace for a rough economy

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expect strong demand for tax planning, business advisory and bookkeeping cleanup work. 

by 卡塔尔世界杯常规比赛时间 research

the 卡塔尔世界杯常规比赛时间 busy season barometer indicates that tax and accounting leaders anticipate growth in their own firms, even as they prepare for anxious business clients, persistent inflation, and a policy environment that keeps planning on edge.

more busy season and 2026 outlook

busy season barometer: join the survey. get the results

about half of all accountants in the survey are bracing for a deteriorating economy, with a third expecting rosier scenarios, for a net negative 17.2 percentage points. for small and mid-sized businesses, accountants are at a negative 9.3 points.

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