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bissett bullet: threat vs. opportunity

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today’s bissett bullet: “there’s always something on the horizon with the potential to negatively impact the economy. if it’s not a global pandemic, it’s the threat of war or a general election.”

by martin bissett

there is also always opportunity. according to a report by accountancy age, even during the covid-19 pandemic and ensuing lockdown, the accounting profession grew and not just in terms of necessary compliance work. advisory services are seen as business critical in uncertain times and clients are happy to pay for additional support. we need to understand that they will look to us for certainty, for security and to point the way forward.

don’t see threat, see opportunity. learn to be the rock in the storm, find a way to deliver new value to your clients and thrive while the competition is listening to the media and worrying about how they’ll survive.

today’s to-do:

what is being reported in the news right now that could be cause for concern to some or all of your clients? what opportunities could it present? pick up the phone; find out what value you could offer your clients.

see more bissett bullets here

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boost retention by reducing repetition

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staff are hard to find. change your processes.

by jody padar
the radical cpa

if you’ve posted a job for an accountant in the past few years, you know people are hard to come by. the number of responses you received was likely down if you were lucky enough to find any at all.

more by jody padar
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

according to a recent aicpa trends report, the number of people graduating with a bachelor’s degree in accounting is down, and we’ve seen a steady decline since 2015. all this while half of u.s. cpa firms have increased the number of new graduates they want to hire. a lot of us are looking for staff that simply does not exist.
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dump the ‘selling’ stigma

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several businesspeople talking and shaking hands, silhouette against city skyline

five tasks for business development.

by martin bissett
 business development on a budget

over the years, many partners have told me about their struggles to grow their firms proactively, the main one being that they feel they must sell, which goes against the grain for them. have you ever felt that way?

more by martin bissett
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

perhaps you’ve never had to sell before, and it is taking you way out of your comfort zone. you are entering into unfamiliar territory, that alien landscape called “selling.”
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