four things to know about social media
talking to prospects when prospects can talk back.
by bruce marcus
professional services marketing 3.0
social media
make marketing more manageable
get the world’s best graphic template tools to create compelling designs.
by beth ziesenis
app of the week
most of us small business folks these days have to do our own marketing… and accounting…and dishwashing…
we’re responsible for a lot!
more apps of the week: automate captions for videos | can’t read it now? save it for later | don’t lose precious memories: digitize old photos | track your mileage automatically | keep track of your subscriptions | capture testimonials to increase credibility | find an extra set of hands for time-consuming tasks | personalize communication and set yourself apart from competition | waiting to exhale (i.e., can april 19 hurry up?) |
see all: apps of the week here |
exclusively for pro members. log in here or 2022世界杯足球排名 today.
when it comes to graphic design tools and templates, there are numerous options with hundreds of benefits. however, one platform stands above all the others, in my opinion.
put your linkedin profile to work
five ways to improve it today.
by sandi leyva
the complete guide to marketing for tax & accounting firms
your linkedin profile is just as important as your website these days. it’s not uncommon at all for small business owners to check out your profile before contacting you. if your profile doesn’t measure up, then you might not get the lead. here are five ideas to get the most out of your linkedin profile.
more: leverage your client list today | why you need a link-in-bio tool | five emotional skills for entrepreneurs | transform your marketing with crm | five kinds of small thinking
1. write a friendly, keyword-filled background.
on linkedin, the best backgrounds are less formal, more friendly and conversational in style. let people know what drives you from a business standpoint, what you’re passionate about and who the ideal client is for you.
read more →
nuts and bolts of mentoring staff
four keys to being a great mentor. ten skill areas to develop. eight training best practices.
by marc rosenberg
how to bring in new partners
firms have two levels of expectations of new partners. many firms aren’t consciously aware of these alternatives, but they exist nonetheless, and they are quite different from each other.
more: it shouldn’t take so long to make partner | 16 steps to creating a partnership path | six ways new partners differ from managers | the four essentials for every new partner | tell potential partners what it takes
expectation 1: the new partner is qualified for the job.
new partners must drive the firm by
- increasing revenue by bringing in new clients.
- retaining clients and expanding services to them.
- developing staff, helping them learn and grow.
- providing proactive, world-class service to clients.
- having the leadership skills to take over the firm from existing partners.
going viral: today’s top marketing strategies
when did you last optimize?
by penny breslin
it’s not just the numbers
the global pandemic has significantly impacted every aspect of business and our society, including digital marketing and how we do business. accounting firms had to pivot and shift their practices to increase their online presence to stay connected with clients, find a way to stay relevant, and increase their client base.
more: marketing? know your goals first | pick your favorite clients | keep the accountants focused on accounting | what do you want advisory services to be? | meet the new bos | why ai is not the enemy
the pandemic initially muted and almost eliminated traditional marketing, such as in-person meetings, conferences, and other events, and it amplified the importance of digital marketing in growing accounting practices.
many turned to social media, producing more relevant content, increasing their paid ads budgets, and launching webinars and podcasts. digital marketing is here for good, and firms must embrace it to grow. whatever business goals you have, you can utilize several digital marketing strategies and platforms to achieve them and significantly impact the future of your practice or firm.
read more →
google ads for new tax clients
start planning today for booking better tax clients in january.
with becky livingston
clubhouse: hottest new social platform or just more noise?
who it’s for and tips for use.
by sandi leyva
the celebrity accountant
a solid gold jet-ski?
more tax season funnies here
small business unfazed by uncertain economy
but 91% would cut back if faced with a recession.
small business employers have a relatively positive outlook on the economy and their ability to hire more people this year.
nevertheless, 91% say the economy will influence their hiring plans, according to new survey findings from quickbooks payroll. read more →
ssl padlock problems and solutions
it could be mixed media, or it could be something else altogether.
by becky livingston
the accountant’s social media handbook
if you’ve recently implemented a secure socket layer (ssl) on your domain but see that the padlock is still open, you might have a case of mixed media on the site, or something else might be going on.
more on social media: social media marketing for cpas [video] | how to engage with social media influencers | marketing for mobile | how social media affects seo | social media campaign 101 | why use social media for marketing?
exclusively for pro members. log in here or 2022世界杯足球排名 today.
the goal is to have a green, closed padlock next to your website url when viewed in the search bar.
read more →
top 20 social media hacks to build your business
some of these can be automated.
by becky livingston
the accountant’s social media handbook
social media should be a major part of your business marketing plan.
related: four rules for setting boundaries in a social and mobile world | maximizing social media: the importance of people | the cloud at work | a legacy of leadership must extend to diversity | the persona: a closer look | 3 challenges in shifting to product management | tips from a veteran product manager
here are 20 ideas to help you build your small business.
you can use many of these ideas on one or more platforms; they are all designed to help increase engagement, develop leads and grow your brand.
read more →
four rules for setting boundaries in a social and mobile world
your customers expect service everywhere they find you. rule 1: set expectations.
by jody padar
from success to significance: the radical cpa guide
here are some of my tips on setting boundaries in the social world.
more on radicalism: maximizing social media: the importance of people | thoughts on ai from sage’s kriti sharma | the cloud at work | a legacy of leadership must extend to diversity | the persona: a closer look | productized 1099s the new vision way
1 – be upfront with your customers. if i respond immediately – awesome, however on social i may not respond immediately.
maximizing social media: the importance of people
“social selling is lead generation rooted in social media.”
by jody padar
from success to significance: the radical cpa guide
social media is the underdog of business development. although i build relationships in both an offline and the online world, most my firm’s business comes directly from having both an online and an offline connection. i have multiple clients now whom i have never met irl (in real life).
more on radicalism: thoughts on ai from sage’s kriti sharma | blockchain: the basics | technology + transparency = transformation | 5 ways to create a more diverse and inclusive workplace | product management meets strategy | transitioning to radical: how carl famiglietti did it
it’s all about relationships; it always has been.
read more →