pro member exclusive

three people having discussion at table over document and water glasses

empowerment in audit has become an oxymoron. it doesn’t have to be that way.

by alan anderson, cpa
transforming audit for the future

i don’t know if it was luck or by design, but when i started out at mcgladrey, i landed on a team that was already doing the kinds of innovative work that i coach teams today to try out. i’ve never been a status quo type of person, so that resonated with me. i was always trying to find a better way to do things.

more by alan anderson
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in my first six months, we were already working with data, using the primitive data software tools available back then, or, more likely, that we built ourselves. i was in an environment that created the art of what’s possible. we were willing to try new things. i didn’t have mentors or co-workers who would tell me “that’s not the way we do it here,” so i was able to actually do the things i thought about.
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create a culture of empowered staff

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three people having discussion at table over document and water glasses

empowerment in audit has become an oxymoron. it doesn’t have to be that way.

by alan anderson, cpa
transforming audit for the future

i don’t know if it was luck or by design, but when i started out at mcgladrey, i landed on a team that was already doing the kinds of innovative work that i coach teams today to try out. i’ve never been a status quo type of person, so that resonated with me. i was always trying to find a better way to do things.

more by alan anderson
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

in my first six months, we were already working with data, using the primitive data software tools available back then, or, more likely, that we built ourselves. i was in an environment that created the art of what’s possible. we were willing to try new things. i didn’t have mentors or co-workers who would tell me “that’s not the way we do it here,” so i was able to actually do the things i thought about.
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steve yoss: cybersecurity musts | quick tech talks

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stopping cyber threats before they start begins with adopting one essential email habit today.

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quick tech talk
with steve yoss
cpe today

in today’s digital age, email continues to be a critical tool for communication—but it’s also a leading gateway for cyber threats such as malware, ransomware, and financial scams. for professionals, this makes email not only a convenience but also a significant risk factor.

more steve yoss
more tech
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email requires your utmost vigilance. cybercriminals often use sophisticated tactics like phishing and spear phishing to disguise themselves as trusted clients or colleagues. spotting these scams can be incredibly challenging, as fraudulent emails often mimic legitimate communication styles and addresses.

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pursue excellence to win the battle for talent

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portrait of john fenton
fenton
 john fenton, cpa, mba is the ceo of john j. fenton executive coaching, which he launched following a successful 30+ year career as a managing partner and cpa. he is a certified success principles™ trainer, an award-winning speaker, best-selling author and leading authority in leadership.

the roles that purpose, vision and culture play.

by john fenton
the holistic guide to wealth management

some call it a battle, some call it a war. whatever you call it, there’s no arguing that competition for talent in our industry is fierce. accounting firms, like most other businesses, are struggling to find qualified workers to meet the growing needs of their clients and customers. at the same time, opportunities to grow revenue are abundant.

more: leverage ai to grow and protect revenue: six steps | how wealthtech is reshaping the future of holistic advice | seven tech keys to a holistic service model | four ways to provide wealth management in your accounting practice | profile of a modern firm: putting the vision into practice | toward a 21st-century cpa: a dynamic vision | what multiples mean to accounting firms | tsunami of m&a, pe is disrupting the accounting profession | why cpas are best positioned to become financial advisors | how wealth management has evolved
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according to mckinsey data, voluntary “quit rates” are 25 percent higher than they were before the pandemic. at some firms, attrition rates have been as high as 20 percent to 25 percent. meanwhile, a recent gallup survey found that only one-third of employees (32%) felt “engaged” in their jobs. meanwhile, mid-level professionals who would normally be on track for long careers at their employer are leaving in droves to pursue something else.

the aforementioned mckinsey report identified the motivating factors that keep people in their jobs and the demotivating factors that drive them away.
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expert panel: are you risking obsolescence? | accounting influencers

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innovation, ai, and next-gen leaders must successfully adapt to constantly changing landscapes.

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accounting influencers
with rob brown

industry leaders bobby lane, ceo of factotum; tony szczepaniak, ceo of lea global; randy wootton, ceo of maxio; and rick richardson, ceo & founder of richardson media & technologies, probe the state of accounting, the biggest threats facing the profession, and the opportunities ahead.

szczepaniak sees hope in the pressing issue of talent shortages, noting that regulatory bodies are exploring new ways to accelerate certifications and attract non-traditional candidates. he acknowledges that while some firms are innovating, others remain stagnant. “the firms that can clearly articulate their value proposition and adapt to strategic conversations internally will thrive,” he asserts.

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five ways to make cas staffing easier

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number 5 drawn in sand

even solos can provide it. here’s how.

by hitendra patil
client accounting services: the definitive success guide

when we asked firms what is stopping you from offering client accounting services, their top response was that they don’t have the staffing.

the #1 cas killer that emerged from the cas survey results is, unfortunately, also the most misconceived perception. it is a myth.

more by hitendra patil
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the cas survey results showed that even solo practitioners offer cas. the number of firms that provide cas is significantly higher than those that do not offer cas for firms of all sizes. cas firms provide about twice the number of services compared to non-cas firms. “staffing shortage” or “lack of relevantly competent staff” are not the reasons why you should not offer cas. let us see why.
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why itin applications get delayed

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bar chart

… and why they don’t have to.

by 卡塔尔世界杯常规比赛时间 research

every year, more than a million taxpayers apply for an individual taxpayer identification number. these are people who, for various reasons, can’t get a social security number. these include

  • resident aliens with a “green card.”
  • foreign students who are allowed to earn a certain amount.
  • people in foreign countries who are required to pay u.s. taxes.
  • non-american spouses and other dependents of primary taxpayers who have ssns.

more: the ouches of the tax ‘practitioner’ scam | could the irs do better with the phones? | irs sluggish on identity theft | tax preparers share advice for your clients | irs must speed up tax return processing | first tax filing reports are in | cut down your tax work in progress | steve yoss: unlocking business insight with power bis | quick tax tip | more than 1 million erc claims still not processed | the top ten problems the irs still needs to fix | tax pros gear up for a better busy season | irs processing up; payouts down
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

delays and disaster

the itin application process is an invitation for fraud, so the irs is very careful in receiving and approving applications.
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bill sheridan: adapt or be left behind | gear up for growth

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focus on your clients…or someone else will.

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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

bill sheridan, chief communications officer at the maryland association of cpas, believes cpa firms must embrace change to stay competitive. as technology automates compliance work, firms that focus on client advisory services will be the ones that thrive.

“our clients’ expectations are changing, and they are looking for more than just traditional compliance services,” sheridan says. “the firms that recognize this shift and focus on client advisory services will be the ones that thrive.”

gear up for growth spotlights the best strategies for smart and efficient growth in today’s competitive landscape. more gear up for growth every friday here | more capstone conversations with jean caragher every monday | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

sheridan emphasizes that while automation is transforming the accounting industry, it is not eliminating the need for cpas. instead, it is creating opportunities for professionals to enhance their roles.

“technology isn’t the biggest threat to cpa firms,” sheridan explains. “the real danger is failing to prioritize client relationships.” he drew a powerful comparison to the retail industry: “amazon didn’t kill retail—bad customer service did. the same applies to cpas. if we stop being client-focused, we’ll become irrelevant.”

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are we ready for the hidden risks of ai in accounting? | arc

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“without ai literacy, we’re all at risk.” 

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accounting arc
with liz mason, byron patrick, and donny shimamoto
center for accounting transformation

more arc: analysis, reaction, comedy

artificial intelligence is revolutionizing accounting, automating everything from bookkeeping to tax preparation. but as ai advances, accountants must ask: can we trust it? 

in this accounting arc episode, donny shimamoto, cpa.citp, cgma; byron patrick, cpa.citp, cgma; and liz mason, cpa, explore the growing risks ai poses to the profession, including deepfake fraud, financial market manipulation, and the loss of data privacy. 

more accounting arc: the research imperative: why data drives accounting success | how coaching can unlock professional success | demystifying accounting governance |  top 10 red flags to watch for in accounting offices | jeremy dubow: private equity as a catalyst for growth | break the burnout cycle in accounting | accounting in transition: 2024 reflections & the road ahead | ron baker: visions for the accounting profession | angie grissom: next gen inspo for accountants | does accounting belong in stem? | rose wang: where numbers meet strategy and creativity | tiktok fraud exposes gaps in financial literacy | how accounting pros own the stage in public speaking | greg kyte: being a cpa is like being the marie kondo of numbers | rachel bashore: a lawyer’s case for reinventing accounting | beyond the basics in ethics education

traditionally, software was designed and programmed by humans, making its logic transparent. now, ai writes its own code, making its decisions harder to audit. as patrick, ceo of verifyiq and co-founder and educator for tb academy, notes, “if we don’t know how ai arrives at conclusions, how can we verify its accuracy?” 

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partnership vs. corporate styles of firm management

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unbalanced brass scales

also: are you one firm or a bunch of solos under one roof?

by marc rosenberg
the rosenberg practice management library

“you get what you measure.” – peter drucker

in the context of this post, the terms “partnership style” and “corporate style” are used to describe a management style. these terms have nothing to do with the firm’s form of legal entity such as partnership, corporation, llc, etc.

more by marc rosenberg
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partnership vs. corporate style

in our work with cpa firms, we have observed two distinct styles of management: partnership and corporate.

partnership style. democracy heavily impacts the way partnerships are governed. in a democracy, every partner has a vote and there is a “majority rules” mentality. checks and balances prevent leaders from becoming dictators. the “citizens” want a reasonable amount of input into decisions. the partners sometimes feel collegiality is more important than management discipline.
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what cpa firms could do better

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businessman looking thoughtful

survey respondents have specific suggestions.

by 卡塔尔世界杯常规比赛时间 research

people at cpa firms generally think their practice is pretty effective at meeting its objectives with consistency over time.

but only 5 percent think their firm’s doing a great job. and about that many think their firm’s doing a somewhat lousy job.

more barometer: survey: which client industries will grow this year | tax preparers share advice for your clients | staffing, tech, prices top tax pros’ concerns | tax pros gear up for a better busy season | tax season 2025 begins. ready or not.
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the 2025 busy season barometer is finding that on a scale of 1 to 10, 45 percent of respondents would rate their firm at an 8 or better, and another 25 percent give their firm a so-so 7.
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brand and online marketing matter

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let them do the selling for you.

by jody padar
radical pricing – by the radical cpa

we’ve talked about alignment and how it can lead to saying goodbye to clients who are misaligned with your new client-centric business model. the goal should be to replace every misaligned client with one (or more) who is aligned with your new pricing model. marketing is the most powerful tool in the accountant’s toolbox to make this happen.

more by jody padar
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used properly and aggressively, marketing can help you build a pipeline of potential new prospects who fit your new business model. consider it your security blanket in the middle of changing times.
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tax refunds plummet, but no worries

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data table
* total tax returns processed includes returns received in the prior or current year and processed in 2025. # total refunds issued represents refunds for returns received and processed in 2025, which reflects current year returns only. however, the number of direct deposit refunds represents refunds for both current and prior year returns processed in 2025, which makes this figure larger than the “total number of refunds” listed for the current year.

 

tax pros handling 41% of e-filings.

by beth bellor

refunds, the one bright spot of the 2025 tax season so far, have dropped, and not just a little – 31 percent and more.

more: tax refunds up 18% early on | first tax filing reports are in
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

of course the irs has an explanation. it’s a plausible one and, as usual, tied to timing.

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avoid the top 12 tax return preparation errors

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red word "error"

the good news: they’re preventable.

by ed mendlowitz
tax season opportunity guide

here are the top 12 tax return preparation errors:

  1. number transposition and spelling errors. this includes income and deduction amounts and client social security numbers, addresses and zip codes. spelling errors should also be avoided – they indicate a lack of attention to what you are doing.

more by ed mendlowitz
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  1. unreported 1099 income. clients frequently leave out 1099s, but the preparer should make sure all 1099 items from last year are accounted for. missing 1099s that were not final for last year should be accounted for.

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