accelerate growth through specialization

man holding pen touching the word "specialization" floating in air with symbols

plus tips on how to set your strategy.

by jody padar
radical pricing – by the radical cpa

specialization means having expert-level knowledge in a niche practice area. when you specialize, your services and efforts are focused on your narrow field of expertise. this helps streamline standardization and productization.

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as a result of specialization, it is easier to develop your advisory services because they all revolve around the same services and background. your conversations all take on similar qualities because the people, or the personas, you’re talking to are all in the same niche.

your specific expertise also puts you in a unique position to create kpis beneficial to both you and your clients. because you’re immersed in the industry, you’re always abreast of the hot topics and well versed in how events will impact your clients and their industry.
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brand and online marketing matter

let them do the selling for you.

by jody padar
radical pricing – by the radical cpa

we’ve talked about alignment and how it can lead to saying goodbye to clients who are misaligned with your new client-centric business model. the goal should be to replace every misaligned client with one (or more) who is aligned with your new pricing model. marketing is the most powerful tool in the accountant’s toolbox to make this happen.

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used properly and aggressively, marketing can help you build a pipeline of potential new prospects who fit your new business model. consider it your security blanket in the middle of changing times.
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get your team on board with value pricing

overhead view of five businesspeople stacking hands in teamwork gesture

five keys to success.

by jody padar
radical pricing – by the radical cpa

truly aligning your staff with your new business model may be the most important part of overhauling pricing and building a client-centric firm. this kind of systemic shift needs the full support, compliance and understanding of the entire firm. a change in pricing affects everyone’s job.

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here are the key components your team must understand and be aligned with:

  1. understand fixed and value pricing. your team needs to understand how bundles are created and where services begin and end. they are the ones who will do the knowledge-based work, so they should follow the conversation around value and value identification. they need to understand the intricacies of each deliverable and the scope of standardized packages.

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use kpis to measure success

don’t just think you’re doing great; quantify it.

by jody padar
radical pricing – by the radical cpa

you’re well on your way to having a client-centric firm with up-front and value pricing. the next step is to determine your key performance indicators (kpis) and verify if those indicators make sense for your new firm.

more by jody padar
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

to set your new kpis, you need to think about what’s important to your firm, your employees and your clients. develop them around specific firm values.

as you move through this pricing evolution, you’ll start to see your firm as a for-profit company in the professional services space. your new kpis should look at your team through the eyes of people who work at the firm as well as those who will value your services.
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