podcast

when cyber-crime hits close to home

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financial services are a prime target.

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with steven sacks
the new fundamentals: thriving in disruption

with cyber-crime growing by leaps and bounds, accountants are caught in the cross-hairs, cyber-security professional jill cagliostro tells steven sacks for 卡塔尔世界杯常规比赛时间.

more: effective networking is an art | business development activities shouldn’t be a chore | cpa’s best role: leveraging knowledge, not just process | avoid last-minute deal making | five common negotiating mistakes | the myths of performance management | business is about relationships | reaching for authenticity in client service |

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cagliostro, senior product manager with splunk, a data management and security company, says “cybercriminals are getting more advanced. they’re finding new avenues and new ways to get in every single day.”

“and beyond that,” she says, “they’re also communicating with each other. so they’re able to share these new tactics and techniques amongst each other to become more proficient together.”

key takeaways

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james lopiccolo: sell service, not hours

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small firm attacks the big issues with novel strategies.

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with steven sacks
the new fundamentals: thriving in disruption

the accounting profession is “stuck in a rut,” says james n. lopiccolo, founder and managing member of capocore professional advisors, in lake orion, mich.

he says cpas can’t see “the challenges that are coming by from other non-cpa firms.”

more: effective networking is an art | business development activities shouldn’t be a chore | cpa’s best role: leveraging knowledge, not just process | avoid last-minute deal making | five common negotiating mistakes | the myths of performance management | business is about relationships | reaching for authenticity in client service |

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lopiccolo’s answer is offering service agreements, instead of billing by the hour. risky? sometimes. but clients love it.

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in more than 31 years of public accounting, lopiccolo has worked in business advisory, tax, and accounting for a multitude of industries including contracting, manufacturing, medical, professional service companies, and real estate. he serves on the michigan cpa association executive committee and the finance committee, and he is a two-time chair of the aicpa small firm practitioners task force.

11 key takeaways:

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the cpa’s best role: leveraging knowledge, not just process

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david bergstein says you’re wasting your time and your client’s money if you’re not focussing on the future.

with steven sacks
the new fundamentals: thriving in disruption

to be more competitive, cpas need to shift their focus from compliance service to process-oriented, value-added work, veteran cpa david bergstein tells 卡塔尔世界杯常规比赛时间. this means working with clients to understand their business operations, competition, and financial challenges, such as liquidity, solvency, and profitability.

more on value-add: how cas communications are different | how value billing eliminates guesswork | avoid last-minute deal making | how a great managing partner impacts firm growth | tax season client meetings: kill them now | do you give yourself too much credit? | the 17 rules for making partner at a cpa firm | family feud isn’t just a game show

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see more 卡塔尔世界杯常规比赛时间 videos here | see more david bergstein here

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the key takeaways:

  • accountants need to switch their focus to look to the future and real-time accounting, which means that the right way of doing things these days is to take advantage of all technology and automation.
  • it’s a small and mid-size business that doesn’t have a bookkeeper, that doesn’t have an accountant, that doesn’t have a controller, that doesn’t have a cfo that looks to cpas to help them. cpas’ advantage is to use that technology to automate all those processes and then spend time selling value-added services.
  • today, to be successful as an accountant, you must identify what platform or platforms you’re going to use to capture your clients’ data at the source to move it through the system.
  • payroll tax processing services can be expanded by setting up the human resource tools that go with it. beyond processing payroll, cpas can find ways to get lower workman’s compensation; automate the onboarding of employees, and provide various benefit options.
  • as part of the de-emphasis on process, younger staff members don’t want to do vouchering anymore, which will be supplanted anyway by automation. so, it’s great for firms to offer more training opportunities to their younger staff regarding analytical thinking, selling, and how to consult with clients to find out what their needs are.

 

transcript

david bergstein, interviewed by steven sacks
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steven braunstein: new covid strategies for staff recruiting and retention

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snyder cohn revamps staffing tactics for work-from-home conditions.

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with richard rothstein

steven braunstein, managing partner of snyder cohn in north bethesda, md., talks about the impact of covid on staff recruiting and retention — including virtual “lunch with steve” sessions.

more: how covid rewrites the rules for recruiting | irs has recruiting problems, too | 12 signs it’s time to outsource |

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^ download and follow the podcast on itunes here.

but how do you nurture a firm culture without face-to-face live, in-person in-office meetups? that’s what braunstein is figuring out.

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the myths of performance management

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be careful what you measure, says management guru gary cokins

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with steven sacks

cpas and finance leaders must start asking some really painful questions, according to gary cokins, an internationally recognized expert in performance management, in this interview with steven sacks for 卡塔尔世界杯常规比赛时间.

questions like:

• do we know where we make or lose money?
• do our managers understand the strategy? the executives?
• are we measuring the right things?

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how covid rewrites the rules for recruiting

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frank stitely explains how stitely & karstetter cpas competes for top talent.

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with richard rothstein

frank stitely, the managing partner of stitely & karstetter, ceo of clarity practice management and a 卡塔尔世界杯常规比赛时间 expert contributor, explains how stitely & karstetter handles staff recruiting in a competitive environment, in this interview with richard rothstein of rothstein consulting for 卡塔尔世界杯常规比赛时间.

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blockchain implications for business

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there’s hardly a business that will remain unaffected by blockchain technology.


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with steven sacks

in blockchain basics for business, steve sacks interviews jack shaw on the elements of the technology, its early beginnings, the industries impacted, and the practical business applications.

more videos and podcasts: the art and science of hiring: three essentials for the covid age | what’s a bot? new tech tools to boost your practice | your competition isn’t who you think it is | don’t get burned by these ppp pitfalls

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key takeaways:

  • bitcoin is only an application of blockchain which is the platform
  • decentralized nodes eliminate the possibility of hacking
  • blockchain has many business uses in the financial, insurance, media, medical, consumer and supply chain
  • industries impacted by blockchain include energy, entertainment, manufacturing and transportation
  • blockchain stores records such as identities, ownership of assets, business transactions and contractual commitments

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jack shaw is an innovation and change management consultant, who has been voted one of the world’s top 25 speakers and one of the top 5 technology futurists. jack integrates his executive experience in industry, technology, and consulting to speak on innovation, change management, and transformational leadership. and, he has decades of experience designing, developing, and implementing emerging technologies and how these will impact business and society.

jack has advised key decision-makers at such fortune 500 organizations as mercedes benz, bosch, ge, coca-cola, johnson & johnson, ibm, oracle, and sap. jack has delivered over 1,000 keynote presentations and executive forums in 26 countries and every state across the u.s. he is a yale university graduate, and holds a kellogg mba degree specializing in finance and marketing.

jack’s expertise is in the strategic impact of leading-edge technologies, including blockchain technology, 5g, the internet of things and artificial intelligence. he can be reached at https://jackshaw.io

transcript and slide deck (for pro members)

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the art and science of hiring: three essentials for the covid age

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after covid, recruiting may never be the same, according to bill carroll, hoops hr ceo.

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with matt solomon

bill carroll, ceo of hoops hr, reveals the three keys to smart hiring for accounting firms, in this conversation with matt solomon.

“we look at retention in really three key areas,” carroll says. “it’s security for that person. a lot of that has to do with income, but a lot of that has to do with how they’re treated internally as a person. how does the organization engage in conflict? how do they solve a conflict? is there ultimately a resolution? there’s a security aspect to that, and pay is just a portion of that.”

“care is another,” carroll adds. “security plus care. we look at care as benefits packages or access to benefit packages. then there’s retirement and perks, which should really be aligned with your core values.”

the third element is appreciation. “appreciation will ultimately lead to retention. we all know that experiences drive beliefs, beliefs drive behaviors, and behaviors drive results.”

 

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transcript read more →

what’s a bot? new tech tools to boost your practice

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boosting revenue and profit with new automation technologies.
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with david bergstein

as we move from manual, to digital, to everything automated, bots are becoming an important part of how we transition from compliance services to high-value advisory services.

in this episode: it pays to know your bots.

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replay: how to dazzle clients in the covid age

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卡塔尔世界杯常规比赛时间 expert contributor shows how to make more money with the clients you already.

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eileen j. kennedy, ceo of the kennedy factor, demonstrates how to create a consistent, exceptional, customized, and memorable client experience in the age of the coronavirus.

more video from 卡塔尔世界杯常规比赛时间: three hidden surprises in ppp loan forgiveness |  judy trepeck on how to think beyond accounting, with steven sacks |  attaching files to a chat or post in ms teams |  how to add visuals to a message in ms teams | bill reeb: new rules for the covid era  | composing text messages in ms teams  | when covid ‘got real’ |  the covid outlook: a long, slow climb back to recovery  | composing chats and posts in ms teams  | how to fight covid-19 ‘fear’ and ‘insecurity’ | covid: learning how to operate in the new normal  |  what comes after coronavirus? | covid and client communications | andrew argue is on a mission  |  covid slams u.k. accountants, too  | covid crisis separates the winners from losers  | go remote with this app you already own [#wfh]  | geared up for exponential growth at mowery & schoenfeld cpas  |

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you can thrive for years to come – if you take the covid crisis as a call to reinvent your practice, kennedy tells attendees of the free 30-minute flash briefing aired live by 卡塔尔世界杯常规比赛时间.

> hit “play” to stream the podcast or download it here

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don’t get burned by these ppp pitfalls

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three ways to get it wrong and only have one chance to get it right.


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by stephen nelson

over the last few months, i’ve answered hundreds of questions about ppp loans. and i’ve written a short e-book, “maximizing ppp loan forgiveness” for the accountants who will help small businesses with their forgiveness applications.

stephen nelson’s new e-book maximizing pp loan forgiveness is available through 卡塔尔世界杯常规比赛时间 directly from his website for instant download. |  more from stephen l. nelson

learn more here: new e-book: ‘maximizing ppp loan forgiveness’

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

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and, here’s an insight from all this frenzied ppp activity: big surprises await many borrowers.

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