outlook & analysis

main street accountants see turbulence ahead for small business

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the avalara accountants confidence report points to difficulties.

via avalara

nearly 50 percent of accountants surveyed believe the outlook for over 80,000 small business clients they represent will turn sour over the next 1avalara (prnewsfoto/avalara, inc.)2 to 18 months, according to a new 卡塔尔世界杯常规比赛时间 study conducted with avalara, the sales tax automation provider.

full report: download (pdf)

fielded during the 2024 tax season, the survey shows accounting professionals flashing warning signs around key business issues, leading with clients’ abilities to hire and retain employees, manage costs and price increases, and keep up with technology changes ushered in by artificial intelligence. read more →

partners: your middle managers are getting squeezed

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staff just don’t feel comfortable asking for things that help their mental and physical well-being.

client pressure: 84 percent can work from home at least sometimes. however, only 44 percent say the firm has their back with difficult clients.

by seth fineberg
accountants forward

crabtree

this may seem mysterious, but when it comes to ensuring job satisfaction and retaining staff, firm leaders should pay closer attention to middle management/mid-career staff and their connection to employees and the work itself, according to a survey conducted by tri-merit group co-founder randy crabtree, hb publishing & marketing company founder hank berkowitz, and myself at accountants forward.

more staffing here | more surveys and research here | more seth fineberg here

“everything about putting your people first leads to increasing the satisfaction of those who work in the profession,” says crabtree. “things like firms having your back, supporting their growth or getting to know who the people you work with are matters greatly.” he added, “when you have a good variety of work to do and find you enjoy that work, you won’t mind working the extra hours at times either.”

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how future-proof is the accounting profession? | accounting influencers

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next-gen talent, technology, rebranding, business models, private equity. 

accounting influencers
with rob brown

is the accounting profession facing an identity crisis? can it adapt to meet the demands of a rapidly changing business landscape? rob brown brings together a panel of industry experts to discuss the future of accounting. jeff phillips, maureen dillmore, samantha louis, and sandra wiley share their perspectives on the profession’s challenges and opportunities.

more accounting influencers with rob brown

the panelists share their thoughts on various topics, including the talent shortage, the impact of technology, the changing business model, and the need to rebrand the accounting profession.

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the power of community in accounting

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nine businesspeople talking at conference social hour

when you can’t figure it out on your own.

by seth fineberg
at large

accounting may have long been considered a community of professionals, yet not many have felt the true sense of what that means or have bothered to take advantage of it. moreover, there’s been no greater need to recognize and utilize community in accounting than now.

more: does firm culture still matter? | accounting needs a ‘rethink’ not a ‘rebrand’ | big change comes with deep reflection | 3 ways to raise the bar for your business | make it ‘productive season’
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as the profession moves its way through yet another point of inflection, one not likely seen for decades, the list of factors impacting how accountants work and why they do what they do is growing:

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