outlook & analysis

survey: are you offering the right services?

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accountants share where to find the opportunities.

by 卡塔尔世界杯常规比赛时间 research

service lines are the life-sustaining arteries of every cpa practice. nobody can offer all possible services. you have to pick and choose. the trick is to go where the opportunities are.

the 卡塔尔世界杯常规比赛时间 outlook 2024 survey on emerging issues, opportunities and trends is asking which service lines will give you the most opportunities next year.

more: survey: which niche’s the best niche? | women-owned businesses upbeat but need help | 42% of accountants turn away work over staff shortages | accountants to the rescue as startups struggle | talent gap widening: be very scared | accountants hopeful, concerned and confused about ai | looking for recent grads? good luck | cpa biz is booming, but for how long? | accountants economic outlook brightens
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we’re seeing predictable preferences for the traditional tax work, bookkeeping and business advisory, with substantial numbers for client accounting services.

we’re also seeing surprises.
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pe, consolidations to keep impacting accounting profession

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cash infusions make the recruiting environment more competitive.

by angie grissom
the rosenberg map survey

editor’s note: every year, the rosenberg map survey asks the industry’s top consultants to share their observations from cpa firms across the country. how do you think the next 12 months will unfold? also, how would you assess the last 12 months?

i believe competition will continue to increase and firm leaders will continue to make changes regarding business structure. leaders will continue to innovate their strategies to meet the market demands. private equity infusions and consolidations will continue at a steady pace, as structures will evolve to align with each individual firm’s leadership goals.

more: a 40-hour workweek is feasible | five ways staff shortages are changing firms forever | soft skills are front and center | it’s time for a new business model | rosenberg map: partner incomes surge 11.4%
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firms will continue to place priority on building advisory practices and streamlining operations to increase efficiency and communication. firm governance structure, clear goals and increased transparency and accountability will be required to remain competitive.
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despite staffing crunch, firms freeze pay raises

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average hourly earnings of all employees in the accounting profession. hint: don’t show this chart to recruits.

 

millennials say compensation isn’t the most important thing. employers say, “heard.”

by beth bellor

suppose you’re a leader in a field that has fretted for months over staff shortages. would you put on your thinking cap, plug it in for a while and come up with… frozen pay?

more: tax & accounting firms grow for 9th straight month | tax & accounting profession grows, but wages don’t | tax and accounting pay advancing at 5.9% pace | accounting jobs up 4% for year
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strangely enough, that’s what the latest tax and accounting profession earnings data show. compared to previous months, the trend is stagnant or even down. the only bright spot was in payroll services staff, which also added bodies – but cut hours.

(how’s that song go? if it weren’t for bad luck?)
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survey: which niche’s the best niche?

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find your fit.

by 卡塔尔世界杯常规比赛时间 research

which niches offer the best opportunities for new business next year?

more: women-owned businesses upbeat but need help | survey: 42% of accountants turn away work over staff shortages | ethics on sustainability puzzle some accountants | accountants to the rescue as startups struggle | talent gap widening: be very scared | accountants hopeful, concerned and confused about ai | looking for recent grads? good luck | cpa biz is booming, but for how long?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

according to early results from the 卡塔尔世界杯常规比赛时间 outlook 2024 emerging issues, opportunities and trends survey, america’s accountants see more business in the niches they know best – the sectors where they already have experience and proven competency.
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outlook: a 40-hour workweek is feasible

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business development can be done remotely, but it can’t be skipped.

by carl george
the rosenberg map survey

editor’s note: every year, the rosenberg map survey asks the industry’s top consultants to share their observations from cpa firms across the country. how do you think the next 12 months will unfold? also, how would you assess the last 12 months?

firms will continue to upgrade their client profiles and disengage from clients that no longer fit. disengagement is one of the major initiatives that must occur to meet the challenge of the “40-hour guarantee.”

more: five ways staff shortages are changing firms forever | outlook: soft skills are front and center | outlook: it’s time for a new business model | rosenberg map: partner incomes surge 11.4%
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

as it was explained so eloquently by a ceo of a large firm, “we do not have a staffing shortage, we have a ‘d’ client overage!” well said. traditionally difficult for us to do, but we do not have the option of not executing this critical strategy.
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five ways staff shortages are changing firms forever

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stock image of businessman pushing a giant stack of documents isolated on white background

top professionals provide their insights.

by 卡塔尔世界杯常规比赛时间 research

two crucial questions:

  1. what is causing the shortage of accounting professionals?
  2. what is the shortage of accounting professionals causing?

more: outlook: soft skills are front and center | outlook: it’s time for a new business model | rosenberg map: partner incomes surge 11.4%
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each question has a few answers.
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outlook: soft skills are front and center

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woman giving presentation to seven people with whiteboard and sticky notes

leadership must be ready to challenge mindsets … and not slowly.

by sarah dobek
the rosenberg map survey

editor’s note: every year, the rosenberg map survey asks the industry’s top consultants to share their observations from cpa firms across the country. how do you think the next 12 months will unfold? also, how would you assess the last 12 months?

i believe that over the next 12 months, firms will continue to focus on ideal clients with a more strategic focus on client acceptance. this will help with bandwidth constraints, ensure strategic growth and protect resources. as an outcome, firms will be challenged to improve scoping conversations by considering their services.

more: outlook: it’s time for a new business model | rosenberg map: partner incomes surge 11.4%
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client experience standards will become a stronger focus as well. as a result of focusing on advisory and consulting services, they will identify and likely face challenges around skills development in these areas. training and development inside firms will continue to evolve, and by next year, firms will be back in full swing with their soft skills development training if they weren’t already in 2023.
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survey: 42% of accountants turn away work over staff shortages

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complete answers include “we’re turning away work because of it,” “we’re outsourcing at least some work” and “we’re upgrading comp & benefits packages.”

 

survey respondents offer their strategies.

by 卡塔尔世界杯常规比赛时间 research

the most shocking stat to come out of early results in the 卡塔尔世界杯常规比赛时间 outlook 2024 emerging issues, opportunities and trends survey is also the most painful.

it’s this: 42 percent of responding firms are turning away work for lack of staff.

more: ethics on sustainability puzzle some accountants | accountants to the rescue as startups struggle | talent gap widening: be very scared | accountants hopeful, concerned and confused about ai | looking for recent grads? good luck | cpa biz is booming, but for how long?
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that’s a big ouch for firms that have spent time, effort and money on marketing, only to find that they can’t reap the results.

data is still coming in from firms across the continent (and a few from across the ocean), but the trend is definitely toward critical. and the prognosis isn’t good.
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outlook: it’s time for a new business model

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three people looking at charts on laptop and papers

how about a chief growth officer?

by gale crosley
the rosenberg map survey

editor’s note: every year, the rosenberg map survey asks the industry’s top consultants to share their observations from cpa firms across the country. how do you think the next 12 months will unfold? also, how would you assess the last 12 months?

our homogenous profession consists of firms with similar ownership and governance structures and business models. looking forward we’ll see an increased variety of approaches.

more: rosenberg map: partner incomes surge 11.4%
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many will look more like the corporate world, where ownership is not just in the hands of equity partners. governance structures will include a c-suite of non-cpa players. business models will include the melting away of geographic borders, value-based pricing and a variety of career paths.
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ethics on sustainability puzzle some accountants

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the professional accountant’s ethical code and independence

ethical sustainability reporting: essential, yes. easy, no.

by 卡塔尔世界杯常规比赛时间 research

cpas are renowned for their honesty, integrity and ethics, not to mention their detached disinterest, their objectivity and capability, their knowledge, accuracy and thoroughness. they act in the public interest, not the interests of those who hire them or even themselves.

more: accountants to the rescue as startups struggle | talent gap widening: be very scared | cpa biz is booming, but for how long? | survey: accountants economic outlook brightens | research: accounting pros cautiously optimistic about generative ai
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certified by the american institute of cpas, they necessarily accept and comply with the international code of ethics for professional accountants.

ethical dilemmas

the guidance in the code has a long history of consideration and development, but one of the newer parts of the code, on ethics involved in sustainability reporting, is still a bit vague. it can leave accountants with ethical dilemmas not easily resolved, according to a new study from the association of chartered certified accountants, “ethical dilemmas in an ear of sustainability reporting.”
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accountants to the rescue as startups struggle

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three ways that you can help.

by 卡塔尔世界杯常规比赛时间 research

small businesses rarely make the headlines, but as a whole they represent a huge portion of the american economy. more than 98 percent of all american businesses have fewer than 100 employees, and 77 percent have between one and 10. together they account for 36 percent of the national workforce.

more: talent gap widening: be very scared | accountants hopeful, concerned and confused about ai | looking for recent grads? good luck | cpa biz is booming, but for how long? | survey respondents see exciting year coming up | survey: accountants economic outlook brightens | research: accounting pros cautiously optimistic about generative ai
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

americans, generally an independent bunch, are known for cranking up new businesses. one in 10 small businesses is less than one year old. the attrition rate is high, of course, but 45 percent have held on for one to 10 years, and they account for 34 percent of small business jobs.
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talent gap widening: be very scared

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pie charts

 

five strategies for retention.

by 卡塔尔世界杯常规比赛时间 research

how long will your cpa firm or finance department be a going concern if a quarter of your accounting professionals walk out?

you shouldn’t just worry about that; you should be downright scared.

more: accountants hopeful, concerned and confused about ai | looking for recent grads? good luck | cpa biz is booming, but for how long? | survey respondents see exciting year coming up | survey: accountants economic outlook brightens | understanding the full cost of a data breach
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devastating losses of staff and a dearth of job candidates have reached crippling proportions, according to a study from the institute of management accountants and personnel placement firm robert half, “talent retention in the u.s. accounting and finance profession.”
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accountants hopeful, concerned and confused about ai

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bar charttax and accounting pros share their thoughts, both negative and positive.

by 卡塔尔世界杯常规比赛时间 research

early results of the 卡塔尔世界杯常规比赛时间 outlook 2024 emerging issues, opportunities and trends survey are finding practitioners cautiously optimistic about the potentials of artificial intelligence.

more: looking for recent grads? good luck | cpa biz is booming, but for how long? | survey respondents see exciting year coming up | survey: accountants economic outlook brightens | research: accounting pros cautiously optimistic about generative ai | how auditors can beat ai | why the u.s. must act now to protect our online privacy
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a lot more respondents see ai having a positive impact on their firms rather than a negative impact, but the vast majority – 67 percent – admit that they just aren’t sure.

twelve percent say the impact will be “very positive” as it increases efficiency, and another 17 percent are pretty sure the impact will be “somewhat positive.” only 4 percent fear a negative impact.
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