bissett bullet: to serve is glorious
today’s bissett bullet: “you have significant worth to those who believe in you. show them why they should.”
by martin bissett
see more bissett bullets here
marketing & sales
stacy dreher: standing out in a ‘sea of sameness’ | capstone conversations
“marketing cpa firms in a sea of sameness is challenging, but when you niche down, the possibilities are limitless.”
capstone conversations
by jean caragher
for 卡塔尔世界杯常规比赛时间
ten daily marketing moves | listicle
bissett bullet: just another accountancy firm?
today’s bissett bullet: “why are my website inquiries so much more fee-sensitive than my usual referrals?”
by martin bissett
see more bissett bullets here
get more referrals in five steps
who do you want? (hint: it’s not “everyone.”)
by sandi leyva
the complete guide to marketing for tax & accounting firms
there are many great things about getting referrals. first, referrals have a built-in trust that helps you move through the sales process faster. second, there’s almost no marketing cost involved. third, they tend to make a better long-term client.
more: is your practice leaking money? | boost your value, boost your fees | how to put your strengths to work for you | are you throwing away profits? | three steps to becoming a millionaire | how to use chatgpt to create images | create a bad website in ten easy steps | leverage your strengths to beat stress | are you crossing off your business bucket list? | ten ways to make your business irresistible
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unfortunately, many business owners take a reactive approach to referrals, waiting until they come to them, rather than a more profitable approach, which is to proactively maximize referrals. here are five proactive ways to boost referrals:
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