leadership

13 new rules for accounting marketing

by

alan vitberg
alan vitberg

adapt and grow. or don’t and you won’t.

by alan vitberg
vitberg llc

new rules about marketing and business development are at hand, and firms that adapt early are those that will grow, not unlike their predecessors who capitalized upon transformative changes that occurred over two decades ago.

here’s a “baker’s dozen” of those new rules that can transform your firm’s marketing and business development, and take it to new heights:

  1. start thinking about marketing as an investment, not just an expense.
  2. demand accountability from everyone. read more →

do you have the “it” factor for leadership?

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and nine more principles for leadership communication

great management begins with effective communication and setting the right tone at the top. but more than that, true professionals need a signature point of view. robert p. gandossy, north america practice leader for hewitt’s leadership consulting practice, calls it the “it” factor.

robert gandossy

“it’s much easier to have consistent communication when you have a clear brand or market-facing value proposition and core values — whatever you want to call it,” gandossy says.

“but whatever you call ‘it’, you better have it. just be sure ‘it’ is clear, easy to remember, makes sense for the business, has an element of inspiration, differentiates you, will hold up for at least ten years, and is everyone’s job to live ‘it’ — and that means you.”

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