leadership

10 ways to recruit & retain the best talent

by

steve erickson
steve erickson

rule 1: deliver a consistent message.

cpa and consultant steve erickson offers 10 tips to help firms in hiring and retention:

  1. increase focus and efforts. make recruiting a year-round focus, engaging both
    partners and employees in the process.
  2. build an employee referral network. use it to find employees and offer your expertise to other accountants while spreading the word about the profession through speaking and writing engagements. focus on reciprocity–make referrals for other firms and don’t burn bridges. read more →

13 new rules for accounting marketing

by

alan vitberg
alan vitberg

adapt and grow. or don’t and you won’t.

by alan vitberg
vitberg llc

new rules about marketing and business development are at hand, and firms that adapt early are those that will grow, not unlike their predecessors who capitalized upon transformative changes that occurred over two decades ago.

here’s a “baker’s dozen” of those new rules that can transform your firm’s marketing and business development, and take it to new heights:

  1. start thinking about marketing as an investment, not just an expense.
  2. demand accountability from everyone. read more →