leadership

the great marketing hoax

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dump “differentiation.” embrace profitability.

by frank stitely
the relentless cpa

there are only two ways to succeed in a commodity market: 1. differentiate or 2. get really efficient.

more: the cure for commoditization | ruthlessly efficient workflow management | the annual tax meeting is dead. clients killed it.
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if you’ve been drinking the kool-aid from industry consultants who have never worked in cpa firms, you’ll likely choose differentiation. when you differentiate, you get paid what you’re worth – at least according to these experts.

but let’s take a closer look.

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the cure for commoditization

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managing for profits beats price-cutting.

by frank stitely
the relentless cpa

in the beginning, the irs created the 1040 and saw that it was good. shortly thereafter, the first cpa crawled out of the primordial muck and asked, “how can i make money preparing tax returns?”

more stitely: what the value-pricers get wrong | four amusing millennial myths | the annual tax meeting is dead. clients killed it. | 3 rules for asking great tax-return questions | where workflow management runs off the rails | three ways your office tech is ruining your firm | when value pricing works | the 4 dark clouds hovering over cloud accounting software | value billing on the 19th hole | the irs and big data gone bad | will zero data entry end your tax practice? | three trends that will transform your tax practice or eliminate it | value, billem & dunn: a value billing case study | how to make an extra $72,000 by working smarter

goprocpa.com

exclusively for pro members. log in here or 2022世界杯足球排名 today.

the green eyeshade-wearing neanderthal cpas eventually evolved into cpas experienced in electronic data management, but today, we are still trying to answer that first question.

effective project management isn’t the entire answer, but it’s an essential building block.

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ruthlessly efficient workflow management

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work smarter, not harder.

by frank stitely
the relentless cpa

for years, i’ve written angry-man blogs flogging cpas and tax preparers for not treating their practices like businesses.

more stitely: what the value-pricers get wrong  |  four amusing millennial myths  |  the annual tax meeting is dead. clients killed it.   |  3 rules for asking great tax-return questions  |  where workflow management runs off the rails  |  three ways your office tech is ruining your firm  |  when value pricing works  |  the 4 dark clouds hovering over cloud accounting software  |  value billing on the 19th hole  |  the irs and big data gone bad  |  will zero data entry end your tax practice?  |  three trends that will transform your tax practice or eliminate it  |  value, billem & dunn: a value billing case study  |  how to make an extra $72,000 by working smarter  |

goprocpa.com

exclusively for pro members. log in here or 2022世界杯足球排名 today.

i coined the term “ruthlessly efficient workflow management” to promote the marriage of project management and delegation.

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ineffective management is hazardous to your firm’s health

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red warning sign9 warning signs, plus 4 things a managing partner should not be.

by domenick j. esposito
8 steps to great

hard to believe but every year there are a number of small and midsized cpa firms that either “die on the vine,” break up or merge up as “damaged goods” if a well-run firm is willing to take them on.

more on strategic planning: why do we accept poor new business results? | is it time to manage your receivables like a real business? | mine vs. yours vs. ours | 22 things leaders must do | 21 questions to help unlock accelerated growth | m&a candidates: valuations and vetting | ai likely to accelerate merger mania
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

why is it that so many firms continue to spiral into a slow death? it’s because they are aware of the danger signals but little, if anything, is done about them or because they are not paying attention to the warning signs including the following:
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