growth strategies

mitch reno: client experience advantage goes to small firms | gear up for growth

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“we have to…build something so special that people don’t want an alternative.”

gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

for cpa firms to stand out, they must deliver an exceptional client experience—so unique that clients won’t want an alternative, mitch reno, director of client experience at rehmann, tells jean caragher in this episode of gear up for growth.
gear up for growth spotlights the best strategies for smart and effficient growth in today’s competitive landscape. more gear up for growth every friday here.|  more capstone conversations with jean caragher every monday | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here
“what any managing partner listening or any marketing leader or growth leader within an organization needs to be hearing is let’s look at what we do well,” says reno. “let’s look at where there’s an opportunity for us to do something better. and let’s do that better and differently than the rest of our peers that we compete against.” 

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don’t let clients outgrow you

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two men having coffee; one has an open laptop

it might not be too late to keep something going.

by ed mendlowitz
202 questions and answers: managing an accounting practice

question: i just suddenly lost my biggest client. they said they outgrew me. what could i have done to keep them?

more: what to do when a partner becomes disabled | do as little as possible | don’t blame the client for your location | who to hire when it’s time to grow | the top tip for reviewing tax returns | you can’t win with lowballing | yes, you have to share work papers | should you merge? here’s how to chart your path | hold staff accountable if you want them to listen to you | how to raise your rates | higher fees to start: ten ways to make your tax season better
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response: maybe nothing. and at this point it may not matter, but there are some things you can do to maybe get them back in the future and stop it from happening with another client.

losing any client is not pleasant, and losing a large client hurts. and when it is sudden it hurts even more.
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carla mccall: find your authentic leadership style | gear up for growth

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“just having a title or a position doesn’t make you a leader. you have to earn the trust and respect of the team that you’re leading.”
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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

in the latest episode of gear up for growth, carla mccall, cpa, cgma, managing partner of aaf cpas, and chair of the aicpa, shares valuable insights into leadership transitions within cpa firms. as the industry faces a generational shift—with 75% of current cpas expected to retire in the next 15 years—mccall’s experience highlights the importance of planning for the next wave of firm leadership.
gear up for growth spotlights the best strategies for smart and effficient growth in today’s competitive landscape. more gear up for growth every friday here.|  more capstone conversations with jean caragher every monday | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here
coming next week mitch reno: client experience advantage goes to small firms, with mitch reno, director of client experience at rehmann
mccall recounts her journey, beginning when she joined aaf in 1995, becoming a partner in 2003 and eventually a co-managing partner in 2011. she emphasizes the importance of having a firm-wide succession mindset, where every leader is responsible for mentoring and developing their potential successor. one key factor in aaf’s smooth transition was a structured managing partner in training program designed to prepare future leaders for the complexities of running a cpa firm.

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alex drost: firms get scrappy against pe-backed competitors | gear up for growth

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as private equity gains momentum in the accounting industry, firms face a decision: embrace external investment or double down on independence.

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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

in this episode of gear up for growth, alex drost, managing principal of connection builders, discusses the growing interest in private equity in the accounting sector. hosted by jean caragher, president of capstone marketing, the conversation delves into the driving forces behind pe investments, the challenges investors and accounting firms face, and how firms can prepare for the evolving landscape.

gear up for growth spotlights the best strategies for smart and efficient growth in today’s competitive landscape. more gear up for growth every friday here.|  more capstone conversations with jean caragher every monday | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

the accounting profession is no stranger to change, but according to drost, recent shifts are reshaping the industry more dramatically than ever before. “we’re seeing changes not just in technology but in the makeup of the profession itself,” he says. “the aging partner base and different generational approaches to firm ownership are creating gaps that private equity sees as opportunities.”

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survey shows big opportunities in small business

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two seated women talking

business owners name three top challenges.

by 卡塔尔世界杯常规比赛时间 research

small, private businesses are the bedrock of the american economy.

  • there are more than 33 million of them in the country.
  • they constitute 99.9 percent of american businesses.
  • they employ over 60 million people.

more: salary guides for accountants vary widely: whom do you believe? | are you earning what you deserve? | the slow, painful death of the 150-hour rule | partner comp earnings gap: what’s the right spread? | main street accountants see turbulence ahead for small business | partners: your middle managers are getting squeezed | the joys of firing bad clients | gear up for growth | how future-proof is the accounting profession? | accounting influencers | in-person conferences still essential | accounting arc | risky business: the art and science of startup company valuation | innovation through wellness: you can’t grow without a “well” firm
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  • they account for over 62 percent of net jobs created since 1995.
  • they generate a third of export value.
  • they are a bountiful source of innovation.

they also make up the majority of the clientele of cpa firms, most of which are themselves small, private businesses. but a small, private business isn’t just another client. each is a bundle of opportunity. they all need more than tax preparation. they need advice. they need planning. they need governance. they need experience. sometimes they even need a little family therapy.

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katie thomas: how to recruit the best, organically | gear up for growth

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leveraging social media and other digital platforms allows firms to attract talent without relying on traditional job boards or recruiters.

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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

“you actually have to be a good firm,” katie thomas, cpa, founder and owner of leaders online llc, replies when asked about the factors needed for an organic inbound recruitment strategy to work. “and that may seem obvious, but if you are doing the things that people aren’t attracted to, no, it doesn’t matter how great your marketing team is, they can’t make you stand out if you don’t have leading ideas and leading thoughts of things that you’re doing to change the firm or change the profession and have people actually want to come work with you.”

gear up for growth spotlights the best strategies for smart and effficient growth in today’s competitive landscape. more gear up for growth every friday here.|  more capstone conversations with jean caragher every monday | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 podcasts here

thomas is this week’s guest on gear up for growth, a new show hosted by jean caragher, president of capstone marketing, and powered by 卡塔尔世界杯常规比赛时间. the focus of her recruitment strategy is on how to get more accountants to stay in the profession and realize there are firms that are doing things differently.

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the new value pricing paradigm with david yeghiaian and michelle river | gear up for growth

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a 1,200% gain in billings.

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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

accountants struggle with moving from the traditional billable hour model because they have concerns about accurately estimating costs, managing expectations, and measuring work in progress. this change requires a shift in mindset and firm-wide accountability, which can be challenging but necessary to remain competitive.

gear up for growth spotlights the best strategies for smart and effficient growth in today’s competitive landscape. more gear up for growth every friday here.|  more capstone conversations with jean caragher every monday | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

david yeghiaian, chief strategy officer for kerberrose, and michelle river, ceo of fore, llc, and developer of advanced pricing methods®, show how pricing impacts profitability, client experience, cross-selling, and firm growth on gear up for growth, with jean caragher, president of capstone marketing, and powered by 卡塔尔世界杯常规比赛时间.

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the community of accountants is a superpower

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eight excited office workers around conference table

leave your silos and explore an incredible breadth of options.

by liz farr

accounting, by its nature, is a solitary activity. but we don’t have to solve our firm’s problems alone. we don’t have to suffer alone.

join liz farr at the linkedin 卡塔尔世界杯常规比赛时间 group | more liz farr | follow liz farr on the disruptors wherever you get your podcasts: apple, google/youtube, spotify, iheart, deezer, amazon music, audible, player fm, audacy, rss.

all we need to do is reach out to others, listen, ask for guidance, and know we will be heard and supported.

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the joys of firing bad clients | gear up for growth

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mike sylvester, ryan pulice: ten percent of your clients give you 90 percent of your problems.

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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

demand for tax services has emboldened cpas to fire clients and to be deliberate about the clients they choose to work with. two practitioners share their strategies for accepting new clients through structured intake forms and firing clients who are not a good fit for their firms on gear up for growth, a new show hosted by jean caragher, president, capstone marketing, and powered by 卡塔尔世界杯常规比赛时间. 

gear up for growth spotlights the best strategies for smart and effficient growth in today’s competitive landscape. more gear up for growth every friday here.|  more capstone conversations with jean caragher every monday | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 podcasts here

what started it for sbs cpa group was firing a large client. “it just took firing 7% of our client base,” says mike sylvester, managing partner, “and realizing that our revenue went up, our staff was happier, our profit went up, and realizing that in this environment, you can easily replace them.”

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ingrid edstrom: true wealth is not financial | the disruptors

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work-life balance means integrating work and life so that the work we choose to do expresses who we want to be in the world.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members. 
subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google, spotify, iheart, deezer, amazon music and audible, player fm, audacy, gaana (india), and boomplay (africa).

the disruptors
with liz farr

ingrid edstrom wants accounting to be not just a more sustainable profession but one that’s regenerative. “this idea of sustainability is really operating from the idea that things can continue to perpetuate as they are,” she explains. a firm may be financially sustainable, “but at what cost to our families, to our personal health?”

more podcasts and videos: caleb jenkins: firm growth requires owners to shift roles | chris hervochon: be the leader you want to work for | ira rosenbloom: don’t merge for the money | adam lean: get out of the accountant’s trap | geraldine carter: charging more is better for your clients | vimal bava: when working smarter, not harder, is the only option | dawn brolin says grow your firm by shrinking it | jason blumer & julie shipp: move leaders out of client service | james graham: drop the billable hour and you’ll bill more | karen reyburn: fix your marketing and fix your business | giles pearson: fix the staffing crisis by swapping experience for education | jina etienne: practice fearless inclusion | bill penczak: stop forcing smart people to do stupid work | sandra wiley: staffing problem? check your culture | scott scarano: first, grow people. then firm growth can follow |

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the regenerative approach recognizes “that we’ve already passed a threshold of harm that needs to be healed,” edstrom says. “regenerative accounting is starting to reframe those ideas around ‘what does it look like to go about business in a different way that is truly life-supporting for all peoples and our planet, rather than being extractive of our planet and exploitative of our peoples?’”

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