growth strategies

amy vetter: strategies for transforming workplace culture | gear up for growth

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failure to address corporate climate can critically impact talent recruitment and retention.

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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

amy vetter, ceo of the b3 method institute, discusses how accounting firms can transform workplace culture, reduce stress, and empower leaders to create a thriving work environment on the latest gear up for growth episode.

“a thriving workplace culture starts with strong leadership, clear communication, and a commitment to values,” vetter says. “when leaders empower employees and lead with transparency, firms can create an environment where people feel supported and engaged.” 

gear up for growth spotlights the best strategies for smart and efficient growth in today’s competitive landscape. more gear up for growth every friday here | more capstone conversations with jean caragher every monday | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

vetter highlights the importance of setting boundaries to reduce stress. “we carry belief systems from when we started our careers—like feeling guilty for leaving the office at a reasonable hour,” vetter explains, “but no one is actually judging you for setting healthy boundaries. communicating expectations and structuring your day can help reduce unnecessary stress.” 

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survey: which client industries will grow this year

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business hand holding hot chart in crystal ball

respondents tell us what they’re watching. does it match what you’re seeing?

join the busy season barometer. get the results.

by 卡塔尔世界杯常规比赛时间 research

it looks like 2025 is going to be a year of obstacles (a.k.a. opportunities), instability (change), potential (good and bad) and surprises (just wait) – not just for the accounting industry but for the industries of its clientele. and the biggest opportunities for accountants will be in their most successful clients.

more barometer: tax preparers share advice for your clients | staffing, tech, prices top tax pros’ concerns | tax pros gear up for a better busy season | tax season 2025 begins. ready or not.
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

where will growth occur? the 2025 busy season barometer is asking, and 卡塔尔世界杯常规比赛时间 members are answering. here’s where they’re telling us to expect growth:
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tim allen: serendipitous specialization leads to success | gear up for growth

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full commitment is critical in niche accounting.

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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

in the world of accounting, niche specialization is often a deliberate strategy. for tim allen, cpa, however, his journey into winery finance was more serendipitous than strategic. with over 30 years of experience—including time at a big 4 firm, leadership roles at multiple wineries, and now managing a successful boutique firm exclusively dedicated to the wine industry—allen has carved out a unique space for himself and his team.

“i didn’t set out to specialize in wineries—it just happened,” allen says. “but looking back, every step led me here.”

gear up for growth spotlights the best strategies for smart and efficient growth in today’s competitive landscape. more gear up for growth every friday here | more capstone conversations with jean caragher every monday | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

allen’s accounting came unexpectedly during his tenure at deloitte’s san francisco office. while his colleagues gravitated toward high-profile clients, tim found himself drawn to wineries—clients that others overlooked. the opportunity allowed him to work closer to his family in santa rosa while developing a deep understanding of the industry’s financial intricacies.

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michelle golden-river: break the billable hour | gear up for growth

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firms that price for time rather than value are holding themselves back.

gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

for decades, accountants have relied on billable hours, tracking time spent on client work and invoicing accordingly. however, according to michelle golden-river, ceo of fore llc, this model is fundamentally flawed.

“accountants have taken their cost structure—allocating hours to clients and projects—and turned that into their revenue model,” she explains. “they’re not supposed to be the same thing.”

gear up for growth spotlights the best strategies for smart and effficient growth in today’s competitive landscape. more gear up for growth every friday here.|  more capstone conversations with jean caragher every monday | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

despite the evident inefficiencies, many firms remain resistant to change. david yeghiaian, chief strategy officer for kerberrose, noted that the biggest hurdle is uncertainty: “they’re just not used to it. there’s a fear of getting the pricing wrong—what if i estimate too low? what happens if a client expects more than i anticipated?”

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kristen rampe: accountability and simplicity in partner comp drive success | gear up for growth

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“compensation is one tool, not the tool, to change behaviors and outcomes.”

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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

kristen rampe, managing partner of rosenberg associates, spotlights two key drivers for cpa firm success: accountability and simplicity in partner compensation systems. 

gear up for growth spotlights the best strategies for smart and efficient growth in today’s competitive landscape. more gear up for growth every friday here | more capstone conversations with jean caragher every monday | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

rampe shares insights from rosenberg associates’ recent report, “partner compensation: why accountability matters,” revealing a strong correlation between accountability and firm profitability. according to the report, firms with high accountability systems reported an average income per partner of $617,000, compared to $411,000 in firms with low accountability. 

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jennifer harrity: esg unlocks opportunities | gear up for growth

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uncover how regulations, investor demands, and market expectations are driving organizations to embrace sustainable practices.

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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

in a world where sustainability is increasingly critical, environmental, social, and governance (esg) has emerged as a vital component of the accounting profession—described as the “fourth leg” of the accounting stool, alongside tax, audit, and consulting. esg integrates sustainability metrics with financial data, offering a holistic view of an organization’s health and strategic opportunities.

gear up for growth spotlights the best strategies for smart and efficient growth in today’s competitive landscape. more gear up for growth every friday here | more capstone conversations with jean caragher every monday | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

“esg is about measuring and quantifying sustainability-related data and aligning it with financial metrics,” explains jennifer harrity, esg and sustainability director for sensiba. “this approach not only provides a clearer picture of an organization’s health but also identifies strategic opportunities for growth.”

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jason blumer: serving your team is the ultimate leadership strategy | gear up for growth

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discover why intentionality and clarity are key traits for successful leaders.

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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

leadership in accounting firms requires a shift from technical expertise to guiding and empowering teams. jason blumer, founder and ceo of blumer cpas, discusses the journey of embracing leadership roles, overcoming self-doubt, and fostering a service-oriented mindset on gear up for growth,

gear up for growth spotlights the best strategies for smart and efficient growth in today’s competitive landscape. more gear up for growth every friday here | more capstone conversations with jean caragher every monday | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

blumer is no stranger to innovation and leadership. recognized as one of accounting today’s 100 most influential people in accounting and a cpa practice advisor. with over two decades of experience leading a thriving cpa firm and coaching accounting entrepreneurs, blumer’s expertise is a beacon for those navigating the challenges of leadership in today’s fast-paced industry.

“effective leadership involves creating future leaders and tackling difficult conversations head-on,” blumer says. “it’s about fostering a culture of accountability and trust while confronting the discomfort that often accompanies leadership responsibilities.” 

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kimberly ellison-taylor: talent is key to growth | gear up for growth

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“we have to tell a better story, but we also have to have a better story to tell.”

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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

a powerhouse in the accounting profession, kimberly ellison-taylor, cpa, cgma, citp, cisa, the ceo of ket solutions, shares her deep insights on talent recruitment and retention, inclusive leadership, and the evolving role of cpas in a rapidly changing world.

gear up for growth spotlights the best strategies for smart and efficient growth in today’s competitive landscape. more gear up for growth every friday here | more capstone conversations with jean caragher every monday | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

ellison-taylor’s journey into the accounting profession began earlier than most. she recalls a pivotal career day in third grade when she learned that “accountants manage the money.” this revelation not only sparked her initial interest but also set her on a path to becoming one of the most recognized leaders in the profession, including serving as chairman of both the maryland association of cpas and the aicpa. her story is a testament to the power of early inspiration and leadership support.

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ed kless: accounting must innovate beyond technology | accounting influencers

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in an era when traditional models fail, accountants should rethink relevance, client experience, and the power of language.

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accounting influencers
with rob brown

accounting visionary ed kless challenges the profession to move beyond the traditional billable hour and embrace a proactive, subscription-based model. in this episode of accounting influencers, kless, known for his strong stance on abolishing hourly billing, offers actionable insights into how accountants can redefine their services and stay relevant in an evolving landscape.

kless wastes no time challenging one of the industry’s longest-standing practices: billing by the hour. “it’s an absolutely dead model, and it’s a problem not only for accountants but also for their customers,” he argues. by emphasizing efficiency over effectiveness, kless says hourly billing creates a barrier to innovation and true client satisfaction. “think about it—if you had a brain tumor, would you want an efficient surgeon or an effective one?” he asks, underscoring the need for quality service over rigid time-tracking.

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august aquila: when marketing drives profit | gear up for growth

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“every client interaction is a marketing opportunity.”

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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

marketing has evolved from a client acquisition tool to a vital part of a firm’s overall strategy. “when we first started marketing firms, it was all about bringing in the client and not worrying about anything else,” says august aquila of aquila global advisors and author of the new 卡塔尔世界杯常规比赛时间 practice manual, “max: maximize productivity, profitability and client retention”

sample aquila’s newly released “max: maximize productivity, profitability and client retention” | buy now | learn more | more august aquila

gear up for growth spotlights the best strategies for smart and efficient growth in today’s competitive landscape. more gear up for growth every friday here | more capstone conversations with jean caragher every monday | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

“marketing today should be so integrated into a firm that it can help the firm increase its enterprise value by making the firm more valuable if you decide to sell,” he says. marketing activities, such as pricing strategies and enhancing client experiences, are essential for firms to differentiate and stay competitive.

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tom wheelwright: if it’s not fun, rethink client service | accounting influencers

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“good accountants focus on tasks, but great ones focus on outcomes.”

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accounting influencers
with rob brown

wealthability founder and veteran cpa tom wheelwright dives into the essential strategies for client-centric service and relationship-building in accounting. hosted by rob brown, this episode explores how accountants can elevate their client relationships, optimize billing practices, and bring joy back into their work.

in an industry where billing by the hour is typical, wheelwright advocates for a shift to flat, value-based pricing. this, he explains, allows accountants to focus on delivering value without clients worrying about the ticking clock.”when clients know upfront what they’ll pay, it removes financial surprises and puts the focus on service, not cost,” wheelwright says. “our clients need to know we’re there to solve their challenges without worrying about extra charges.”

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john higgins: leveraging chatgpt for advisory | gear up for growth

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“clients want value, and now, with these tools, you can give them more value.”
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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

“ai and chatgpt-type tools can become your advisory services assistant,” says john higgins, founder and ceo of higgins advisory. “it can help cpas communicate better as an advisor and help identify the things cpas should focus on for the type of client they’re advising.” 

gear up for growth spotlights the best strategies for smart and effficient growth in today’s competitive landscape. more gear up for growth every friday here.|  more capstone conversations with jean caragher every monday | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

higgins was a guest on gear up for growth, hosted by jean caragher, president of capstone marketing, and powered by 卡塔尔世界杯常规比赛时间. higgins shares specific examples of how chatgpt can help cpas become more efficient by providing quick research assistance, summarizing complex information for client presentations, and creating tools like excel templates for common tasks. how does efficiency impact a firm’s pricing model? 

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