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beyond compliance: what more you can provide

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businesspeople having a meeting over coffee sitting together at a table discussing a document, young man and two middle-aged women presentbeat the billable hour … and let your clients know all your offerings.

by sandi leyva
the complete guide to marketing for tax & accounting firms

as compliance services become more commoditized and automated, accountants face the impacts on their practice and bottom line. they can:

more: boost your cross-selling in two easy steps | why your social media is a flop | the biggest seo secret of all: google business listings | how clients get underserved and accountants get underpaid
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

  1. serve a higher level client that requires greater complexity, making themselves fairly immune to these changes
  2. serve a larger number of clients to offset a drop in revenue per client averages
  3. add new services to their practice to boost revenue per client

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payroll services rocket with u.s. economy

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cpa firms expand by 6%. tax prep takes losses.

line graph
^ staff employment in payroll services

new highs in headcounts and hourly wages.

by beth bellor

there were bright spots in several sectors of the latest employment figures, but let’s get the ball rolling with the most gleaming: payroll services, which set a couple of new highs on the way to positive year-over-year marks in every measure but hours.

and by “positive,” we mean the likes of 16 and 17 percent.

more on staffing: the disruptors: re-inventing accounting with tyler anderson | stop complaining and start innovating | staff retention for remote workers  |  staffing shortage cripples growth at 40% of firms  |  is it time to outsource?   |  the six essential kpis for managing partners  |  competing for talent in a private-equity world  |  the great resignation: five reasons accountants are quitting  |  a tech stipend for employees? why not?  |  five ways to get staff to own their work

 goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

payroll services overall hit a new high of 192,300 employees, up 1,500, or 0.8 percent for the month, and 28,800 or 17.6 percent for the year.

those employees worked 35.8 hours, up 12 minutes or 0.6 percent for the month but down 2 hours 6 minutes or 5.5 percent for the year.

their earnings set a record at $40.53, up 20 cents or 0.5 percent for the month and $5.18 or 14.7 percent for the year.

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trullion lands $15 million in series a

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ai-powered fintech to deploy funds for product development and marketing.

trullion, which promises to help automate lease accounting, says it has closed $15 million in series a funding, co-led by aleph and third point ventures, with participation from existing investors greycroft and verissimo ventures, and seasoned financial executives including jody padar, “the radical cpa” at 卡塔尔世界杯常规比赛时间.

see: trullion: new a.i. startup targets rev rec, lease accounting

“accounting errors due to incorrect data entry, omissions, and compliance oversights can cost organizations millions of dollars and harm their brand reputations, yet it’s still all too commonplace for manual, laborious practices to pervade,” says isaac heller, co-founder, and ceo of trullion.

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new insights on emerging technologies and people issues

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fresh research from the hawaii accounting research conference.

by donny c. shimamoto, cpa, citp, cgma

this year’s hawaii accounting research conference provided some insights into the use of emerging technologies in audit and internal control, as well as on people issues like creativity and performance incentives. held every year in january at the university of hawaii at manoa, this conference draws accounting researchers from around the world to share their research findings with a broader academic audience (physical and virtual).

i started attending this conference in 2021 and gained some interesting insights into research being conducted that could shape some of what we do as accounting professionals. this year, i also helped moderate a practitioner panel featuring two past aicpa chairs, tracey golden and kimberly ellison-taylor, and a fellow cpa.citp and tax expert lauren kovar, to share with attendees how they could make their research more relevant to practice.

if you’d like to see the panel discussion, you can watch the recording:

i was only able to attend one day of the conference, but from just the one day, i got some good takeaways from several of the sessions. i’ve outlined these sessions and my key takeaways below. you can also click on any of the links to read the full paper that shares the research study and findings. read more →